We just gave our website a makeover. Check it out at www.talkinc.com. Companies change over time and it’s imperative that your website keep pace. Think your website needs a makeover? Ask yourself these questions:

Content – Does a first-time visitor to your site understand the nature of your business in 5 seconds or less? Less is more on the Internet. And content is king. Make sure your copy is punchy, direct and written to SELL. All content we create has two primary objectives: selling to visitors and optimizing for SEO.

Design – Does your company perform like a BMW, but have a website that looks like a Chevette? Your website should be a visual representation of your company’s image. Design matters. A poorly designed site implies your company has low standards and will do sub-par work.

Navigation – Do visitors need a GPS system to navigate your site? Well-designed navigation should be flat, intuitive and rife with internal links. Internal links connect pages within the site and when done effectively, can improve time on site, drive sales and boost SEO.

SEO – Is your site built on an SEO platform? Search Engine Optimization is the bedrock of effective websites. An SEO platform allows you to effectively market your site now and into the future. Retrofitting a site for SEO is time-consuming and costly. Get it right the first time.

Content Management System – Is your site built on a Content Management System (CMS)? A CMS allows you to make updates without having to hire a web programmer. At Talk, we build each of our sites on our custom Content Management System. With just an hour’s training, you can maintain your own site.

If your website needs a makeover, give us a call. We’ll Talk.