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Posts Tagged ‘The Forum’

Cupid’s arrow strikes again!

Thursday, February 18th, 2010

As many of you know, and try and forget…Valentines Day was on Sunday and that meant love was in the air! Last week at Talk I had the opportunity to impersonate cupid and deliver some Valentine’s Day packages to local media from The Forum Shops. The festive red boxes included beautiful heart shaped cookies packaged with a plastic heart case containing information about The Forum Shops’ Valentine’s Day event, along with their press release. Everyone I delivered the box to complimented the presentation and idea.

Talk’s idea to promote The Forum Shops was unique and eye catching. It was evident that a great amount of time and thought went into this campaign. The small packages sent to the media were just a little taste of what extravagant event they had planned for The Forum Shops. The event, “Find Your Hearts Desire” involved 250+ heart boxes that are hidden throughout The Forum. The boxes contain coupons and discounts at participating shops! The promotion ran from Thursday, February 11 to Valentine’s Day.

As an intern working with this campaign, I furthered my knowledge on the purpose of creative packaging and the value of good ideas. I realized every little detail makes an impression. This campaign was not only visually appealing, it was a workable promotion that got local area consumers interested in Valentine’s Day at The Forum. I think it’s safe to say there were some very happy Wilmington women this Valentine’s Day!

Tags: Intern Diaries, The Forum, Valentine's Day
Posted in Marketing, Talk | Comments

Think Pink…for Breast Cancer Awareness Month!

Friday, October 9th, 2009

The beginning of the week started off with a rainy Monday but quickly turned into an exciting week filled with Pink Chicks and press conferences. On Monday, I was given the run-down on an upcoming project that benefits the Pink Ribbon Project. The Pink Chick Parade will allow supporters to purchase 5′ tall pink chick cutouts that will be displayed along Military Cutoff in front of the forum. The Pink Chick Parade will raise Breast Cancer Awareness as well as draw attention to The Forum!

In order to inform the stores and their customers about the upcoming event I distributed flyers and brochures to the retail shops and restaurants in The Forum. The stores were also given a fact sheet so they could answer any questions their customers may have regarding the Pink Chick Parade. The next day, follow-up calls were made to various media outlets who received a media alert the previous week, informing them about the press conference to be held later that day.

My job during the event was to watch and learn. Since it was my first press conference I was eager to see how one works. Before the press conference started, the podium, equipped with a microphone, was set-up surrounded by Pink Chicks. After checking to make sure the microphone was working properly, we ran through the speaking agenda one last time before it started. David Swain began with remarks followed by the mayor, and Frances Weller just to name a few! Even though dark storm clouds lingered the entire time the rain held off for us and the press conference went off without a hitch!

That night on WECT’s 5:00, 5:30 and 6:00 newscasts, Frances Weller did live interviews and segments at The Forum Shops to showcase the Pink Chicks! A special thanks to: Frances Weller and WECT, Mayor Saffo, David Swain and all of the lovely ladies from the Pink Chick Parade.