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Posts Tagged ‘Talkies’

Lower prices mean new contenders for Super Bowl XLIV

Thursday, January 21st, 2010

With the Dot-Com Super Bowl far behind us, marketers turn to a new phenomenon of incorporating social media to get more bang for their $2.8 million investment. Super Bowl advertisers turn to social media sites such as Facebook, Twitter and YouTube to initiate special promotions, consumer involvement and digital elements. Advertisers have already begun campaigning and creating hype for bigger promotions scheduled to begin once their commercial airs on game day. With the accessibility of new mobile technology such as BlackBerry, iPhone and other Smartphones, marketers are banking on increased access to social media while viewing the game.

With high hopes and dependency on viewers to react, many advertisers are utilizing the Super Bowl for the first time to begin new campaigns for the New Year. In attempt to market the Kia Sorento to younger parents, Kia will air their first ever Super Bowl ad featuring characters from the popular Nickelodeon TV show Yo Gabba Gabba. Homeaway.com, a vacation rental service, will air its first yearlong national campaign featuring Chevy Chase and the Griswold family of “National Lampoon’s Vacation.” They not only hope to achieve success from their advertisement, but are also looking to capitalize on the well-known Internet hype that occurs after the commercials air.

Tags: Homeaway.com, Kia, Super Bowl, Talkies
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E-trade births new baby in ad campaign

Thursday, January 21st, 2010

E-trade is introducing a new baby during the NFL playoffs. Perhaps this is a hint of things to come in the Super Bowl?

Tags: Super Bowl Ads, Talkies
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Super Bowl Ad Tackles Pro-Life Issue

Tuesday, January 19th, 2010

Excerpted from a January 18 post from the Catholic News Agency

A pro-life ad featuring college football star Tim Tebow and his mother will be aired during the Super Bowl broadcast on CBS. The 30-second ad, sponsored by Focus on the Family, intends to encourage respect for life.

Tebow’s parents served as Christian missionaries in the Philippines. His mother, Pam, had contracted a life-threatening infection while pregnant with him, but she refused medical advice to abort her unborn son. The Super Bowl ad will tell their story, Focus on the Family says. Its theme will be “Celebrate Family, Celebrate Life.”

Funding for the ad comes from a handful of “very generous” donors who specifically contributed funds for the project. No money from Focus on the Family’s general fund was used, the organization adds.

Tags: Super Bowl Ads, Talkies
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All Kinds of Fun Popping Up on Super Bowl

Tuesday, January 19th, 2010

images-11 Did you know that Americans will consume 3.8 million pounds of popcorn and 2.5 million pounds of snack nuts on Super Bowl Sunday? Diamond Foods, maker of Pop Secret and Emerald Nuts, certainly knows and that’s why it has purchased a :30 spot during 4th quarter. It’s bound to be a “pop-ular” spot. Forgive the pun.

You may haver already seen ads that depicts Pop-Secret as a family of movie-loving corn kernels that get so worked up while doing movie impressions that they “pop.” images-2 Pretty funny stuff. According to ad watchers, the Goodby, Silverstein & Partners agency of San Francisco is working on a Super Bowl spot that is an extension of this campaign that will drive consumers to a microsite that hosts a game and links to the brands’ individual sites.

Another example of an advertiser using the Super Bowl ad to drive traffic online and thus build interaction with the brand and exposure for additional products, such as Diamond Foods’ Emerald Nuts product line.

Tags: Super Bowl Ads, Talkies
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Whatever Happened to First Day Jitters?

Friday, January 15th, 2010

As my first week here at Talk comes to a close I find that I am enjoying myself very much. I never thought that I would be so comfortable spending so much time in a place with bright pink, aqua blue, and pastel yellow walls. The atmosphere is one conducive to creativity and individuality. The friendly and excited greeting by Camden, Talk’s most valued canine employee, is so welcoming that it’s easy to know why previous interns have raved about their experience at Talk.

I imagined my experience as an intern would consist of mostly clerical and busy work, at least for the early stages, but I couldn’t have been more wrong. I immediately sat in on a staff meeting and conducted research all on my first day. This was such a relief to know that while obviously there would be some clerical things to do, I would be doing real work that would show me just what agency life is like.

We have just moved our focus over to the Talkies, Talk’s Super Bowl commercial judging event. As a football lover I am thrilled that I’ve started interning just in time for this event. I’ve spent time reading about Super Bowl ads as well as watching numerous past commercials. That’s right I’ve watched funny commercials as part of my work; can you do that at your job? I didn’t think so.

From my first week alone I can already see that I will be gaining an incredibly valuable experience from my time here and I am looking forward to what challenges and experiences I will face over the course of my internship.

Tags: intern, Super Bowl Commercials, Talkies
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CareerBuilder Lets it Rip with Online Contest

Thursday, January 14th, 2010

talkies2 If you think something smells funny at CareerBuilder don’t be alarmed. It’s just one of the three winning spots created in this year’s HireMyTVAd.com online contest that encouraged wannabe creatives to conjure up TV commercials for CareerBuilder’s 2010 Super Bowl commercial.

Close to 1,000 entries were submitted, and while the original concept was to award one winning “creative director” with a $100,000 paycheck, in the end, three ideas were selected and each received $100,000. The winners include a 27-year-old surfer from San Clemente, CA, a 34-year-old freelance producer in Minneapolis, MN, and a 52-year-old analyst from Cliffwood, N.J. The winners attended the reshooting of their concepts in California with CareerBuilder’s in-house advertising team.

Whichever ad receives the most votes online will air during the Super Bowl. To vote, go to CareerBuilder.com/tv. Let me know what you think of the “Too Hot for TV” spot. Be forewarned. You may have to hold your nose.

Tags: Super Bowl, Super Bowl Ads, Super Bowl Talkies, Talkies
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Pepsi Introduces Refreshing Change from Super Bowl Advertising

Wednesday, January 13th, 2010

images1 Pepsi is sitting on the sidelines of this year’s Super Bowl for the first time in 23 years. Instead, it is spending more than $20 million on a social media experiment entitled The Pepsi Refresh Project. Pepsi launched the initiative today at www.refresheverything.com. The program will award more than $20 million in 2010 to ideas that will “refresh” our world and move it forward in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. Individuals and organizations are encouraged to submit ideas on the refresheverything web site. Visitors are also encouraged to return to the site to vote on the best ideas. Your votes determine which ideas get funded. Voting begins online February 1 and winning grants will be allocated in amounts ranging from $5,000 to $250,000.

talkies1 Pepsi is supporting the promotion aggressively with an interactive website, blog, “pop-up cafes” and various social media tools, such as Twitter and Facebook. A well-designed Idea Tool Kit is also available for download to help you get started. Pepsi Refresh is being lauded as the most ambitious mashup of crowdsourcing and cause marketing to date. Crowdsourcing is when you rely on the public to do research or work for you: in this instance, providing ideas that warrant Pepsi’s philanthropic dollars.

It’s a clever idea and one worth watching.

Tags: Talkies
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Talk Gears Up for 3rd Annual Talkies Award to Honor Best in Super Bowl Advertising

Tuesday, January 12th, 2010

talkies2 The gang at Talk is finalizing the game plan for Super Bowl XLIV — less than a month away on Sunday, February 7. We’re hosting our 3rd annual Talkies awards to honor the top 10 ads of the 62 spots that typically air throughout the Super Bowl. Our newly revamped Super Bowl Talkies website launches early next week at www.SuperBowlTalkies.com, and will feature live feeds to our Twitter and Facebook pages, opinion polls and videos of the 2008 and 2009 Talkie award winners, as well as classic Super Bowl ads.

Sales of Super Bowl XLIV spots have been brisk this year, particularly compared to 2009. This time last year, NBC still has quite a bit of inventory, but CBS is reportedly close to being sold out.

What a difference a year makes. Last year we were reeling from the recession and advertisers were cautious. And although economists tell us we’re now emerging from the downturn, several Super Bowl mainstays are sitting on the sidelines. General Motors, Fedex and Pepsi will not return this year. Several newcomers are eager to take their place, including Volkswagen, the Census Bureau and Pop-Secret Popcorn.

Another change this year is the price of the ads. Last year’s asking price was $3 million per 30-second spot. This year’s ads are selling for $2.5 to $2.8 million. It’s a buyer’s market!

Tags: Talkies
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Denny’s hits grand slam with Grand Slam Giveaway

Wednesday, February 4th, 2009

images Kudos to Denny’s for its Super Bowl debut! By offering a free Grand Slam breakfast to all comers during its :30 Super Bowl ad, Denny’s generated tons of free publicity and got 2 million diners to fill its seats yesterday morning. If not for the fact that the nearest Denny’s is in Myrtle Beach, I would have been in line myself. There’s nothing better than a Grand Slam to start your day. Denny’s spent about $5 million on the promo, including Super Bowl air time. Great ROI for their first showing at the Super Bowl. Can’t wait to see what’s on the menu for next year’s Super Bowl.

Tags: Super Bowl Ads, Super Bowl Talkies, Talkies
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The real Super Bowl winners

Tuesday, February 3rd, 2009

Now that the Super Bowl is officially over, it is time to assess the winners. I’m not talking about the Steelers or the Talkies winners, since so much has been said about them already. Instead, I’m talking about the participants in the Super Bowl who have gained records, buzz, press, money and even fame through their association with the big game.

1. NBC – With a record high price tag of $3 million for a :30 spot, NBC set a new Super Bowl advertising record with $206 million in sales. Clearly “recession” isn’t in their vocabulary.

2. NFL – Despite concerns that the Cardinals and Steelers wouldn’t be able to pull in a large audience, this year’s Super Bowl attracted an average of 98.7 million viewers, which sets the record for the largest TV audience ever to tune in to an NFL championship.

3. Twitter – This year the Super Bowl was just as much about the ads as it was the football game, and Twitter was the place to be for all the advertising buzz. Characters like the E-Trade baby and SoBe Lifewater lizard created usernames on the micro-blogging website to communicate with consumers and get feedback about their commercials. Between the tweets, hashtags and @ replies, Twitter users posted over 49,000 tweets relating to Super Bowl ads.

4. Joe and Dave Herbert – Never heard of these guys? Well neither had we until yesterday when USA Today announced that the brothers’ homemade Doritos ad scored the number one spot on their Ad Meter. This kind of win is exactly what Doritos wanted and to thank the Herberts, the company is rewarding them with $1 million.

5. Talk, Inc. – Ok, so we didn’t exactly break a record or anything, but the Super Bowl Talkies was a major hit for us. Web traffic to our blog increased substantially, hundreds of people checked out SuperBowlTalkies.com, dozens of people logged on to chat with us and the media coverage was incredible. All in all, Talk was definitely a Super Bowl winner!

Tags: NBC, NFL, Super Bowl Ads, Talkies, twitter
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