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Posts Tagged ‘Talkies’

Betty White Leads Snickers Back to the Super Bowl

Friday, February 5th, 2010

We are all familiar with Betty White as Rose; the lovable, dim-witted, Golden Girl from St. Olaf Minnesota. Betty along with Abe Vigoda will be starring in Snickers’ Super Bowl spot featuring the tagline: “You’re not you when you’re hungry.” Both stars are over 80 years old and from what we can see from the trailer, Betty White is in top physical condition. This commercial holds some real potential to be very funny and hopefully will not result in a disastrous outcome like their 2007 Super Bowl spot (the last time they aired a Super Bowl commercial).

Three years ago Snickers commercial featured two male mechanics that accidentally kiss then react with disgust. The gay community was outraged by the commercial and it was taken from the air just 24 hours after it had aired.

Vice President of Integrated marketing, Carole Walker, promises that there will be, “No kissing at all,” and “It has nothing that the gay community would find offensive.”

It seems that Snickers has gone over everything with a fine tooth comb and put forth a commercial that everyone should enjoy.

Tags: Betty White, Snickers, Super Bowl Ads, Talkies
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Which finalist will “Crash the Super Bowl?”

Friday, February 5th, 2010

The last day to vote for Dorito’s Crash the Super Bowl contest was January 31, 2010, and now we must patiently wait for the big reveal. The six finalists were selected from over 4,000 entries and online consumer voting determines the win. Among the finalists is an unusual contender—a church from LA. Their video, titled “Casket,” is not only one of the six finalists, but is also ranked one of the top three most popular ads on the web site. The ad features a funeral for a man whose dying wish was a casket filled with his beloved Doritos.

Also among the finalists are two triangle men, Nick Dimondi of Cary and Joshua Svoboda of Raleigh. Dimondi and Svoboda, along with their team including one of the videographer’s grandfathers, created two of the finalist commercials. The first commercial, “Kids These Days,” features an older man attempting to buy Doritos out of a vending machine. While the old man is gathering his change together, a young man (Svoboda) cuts in line and purchases the last bag of Doritos. Out of nowhere, the old man tasers the “kid” and grabs the Doritos. The second commercial, titled “Underdog,” features Brian Oliver, a Raleigh part-time actor and freelance video editor. The man taunts the dog with Doritos, and the dog outsmarts the man. Dimondi won first place in 2007 for the best homemade Doritos commercial. This year the group stands to win $3.6 million.

Tags: Doritos, Super Bowl Ads, Talkies
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A Refreshing Change

Friday, February 5th, 2010

What would you do if someone gave you $5000 to come up with an idea on how to better the community? How about if you were given $25,000 or $50,000 or even $250,000? Well if you’re the type of person who has a great idea, then the people over at Pepsi are the ones you want to talk to. Instead of spending millions of dollars on Super Bowl airtime, Pepsi has created The Pepsi Refresh Project. The Pepsi Refresh Project is an initiative put forth by Pepsi telling people that if they have an idea that they feel will benefit the community in some way, to submit it, if it receives enough votes a grant will be awarded. Visitors can vote up to 10 times per day and grants will be awarded every month (up to 32 grants each month)

Needless to say something like this is not inexpensive. Pepsi is putting up $20 million in grants for the top finishers amongst the six categories (health, arts and culture, food and shelter, the planet, neighborhoods, and education).

So submit your ideas to Pepsi and vote for your favorites, you may be lucky enough to win and help change the world around you.

Tags: Pepsi, Super Bowl Ads, Talkies
Posted in Talk, Talkies | Comments

Punxsutawney sees his shadow: Six more weeks of…football?

Friday, February 5th, 2010

In Pennsylvania, Punxsutawney Phil saw his shadow calling for six more weeks of winter, but it seems truTV has other plans. truTV, previously CourtTV, will air it’s first ever super bowl ad featuring a bite-sized Troy Polamalu of the Pittsburgh Steelers. Polamalu stars as a “groundhog” that sees his shadow, calling for six more weeks of football. The spot, which has already been released online, promotes truTV’s new show NFL FULL CONTACT. The show will premiere Monday, February 8, 2010 at 10 p.m. NFL FULL CONTACT provides a behind-the-scenes look at the 2009-2010 NFL season and allows fans to see what happens behind the game day cameras. The spot is scheduled to appear in the second quarter of the Super Bowl.

Tags: Polamalu, Super Bowl Ads, Talkies, truTV
Posted in Talk, Talkies | Comments

CBS sends EA a fiery warning

Thursday, February 4th, 2010

With the upcoming release of the new video game Dante’s Inferno, Electronic Arts, Inc will make its Super Bowl debut with their new commercial and tag line “Hell Awaits.” Originally EA’s 30-second spot featured the slogan “Go to Hell,” which was rejected by CBS and sent back for editing. The new edited version will air during the fourth quarter of the Super Bowl. Their original “Go to Hell” tag line has carried EA’s “nine-months of Hell” marketing campaign, which included tactics such as a “Go to Hell” Facebook application, a comic book, and their controversial mock protest to rally against EA Games and Dantes Inferno. The campaign will conclude with the Super Bowl spot. The video game is loosely based on Dante Aligheri’s epic poem, and takes the video game players through the nine circles of Hell. The main objective is to recover a murdered lover. Dantes Inferno hits stores February 9 for Playstation 3 and Xbox 360.

Tags: CBS, Electronic Arts, Inc., Super Bowl Ads, Talkies
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Volkswagen’s new ads have punch!

Wednesday, February 3rd, 2010

Ever wonder who came up with the “Punch Buggy” game? You know the one that makes someone punch the nearest person after seeing a VW. Well Volkswagen has finally answered this age-old question: he goes by the name Sluggy Patterson. Sluggy invented the game 50 years ago after punching a friend while on a road trip. He tells us in his interviews about how the game began, the number of people he’s punched, and his blog and Twitter account. Yes, even Sluggy has a Twitter account and a blog (or a “Tweeter” and “blob” as he refers to them). He even answers questions that people post to him.

Sluggy (or at least his game) will be the featured in this Sunday’s advertising extravaganza, also known as the Super Bowl. So what’s VW trying to get at by introducing us to this new character? (Trust me he’s a character!) Volkswagen would like to double their sales by the next year and are going about it by updating their advertising.

With a new agency, Deutsch/LA, they have cast aside Max, the lovable black vintage Bug, to peruse other routes with the “Das Auto” tagline. Volkswagen is trying to update the “Punch Buggy” game to be a “Punch Dub” game. This change is due to the fact VW would like their name to once again be considered a pop-culture icon. This means that every Jetta, Rabbit, Passat, and yes even the nostalgic Bug, are fair game for a punch to the arm.

After this Sunday’s ad, get ready for the real game to begin.

Tags: Super Bowl ad, Talkies, VW
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Can McDonald’s make it a double?

Tuesday, February 2nd, 2010

McDonald’s officially announced that Dwight Howard and LeBron James will be starring in the much talked about remake of “The Showdown.” The original commercial aired during the 1993 game and has been ranked #6 in “MSNBC’s 10 best Super Bowl ads of all time.” The premise is simple – Michael Jordan and Larry Bird compete in a ridiculous hoops-shooting contest to win a Big Mac and fries. Even if you are not a hoops fan, you will probably remember the catchphase “Over the second rafter, off the floor… nothing but net.” McDonald’s ended up the big winner, while Michael went on to win several more championships and Larry moved on to coaching. So the big question is, can McDonalds create magic again? Can they make it a double? Or will viewers be served warmed up leftovers? Here is a sneak 12 second clip to wet your appetite.

Tags: Dwight Howard, LeBron James, McDonald’s, Super Bowl Ads, Talkies
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This Super Bowl spot will put a spell on you

Saturday, January 30th, 2010

When you attach the name Harry Potter to anything, it’s gonna get noticed. When you devote a theme park to the boy who lived, well you have one of the hottest, and most-anticipated vacation spots around. So how do you introduce the Wizarding World of Harry Potter to the world? During the Super Bowl of course! The theme park is set to have a spot in the fist half of the game, according to the New York Times. This ad may very well have a legion of fans waving their Griffindor flags and wishing the Super Bowl was a quidditch match instead of football.

Tags: Harry Potter, Super Bowl Ads, Talkies, Wizarding World of Harry Potter
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A new Monster in town

Tuesday, January 26th, 2010

With a recently employed Boogeyman and a talented musical beaver on their side, Monster.com has unleashed a monster integrated marketing campaign. Their new campaign, “Get a Monster Advantage,” includes television, print and social media, and focuses on their dedication and ability to help customers during these economic times. The campaign highlights Monster.com’s new resources for employers and job hunters to “Search Better. Plan Better. Connect Better.”

Monster.com’s first television advertisement, which launched during the AFC Championship Game on January 25, 2010, introduced a Boogeyman with the inability to scare children. The commercial illustrates his failure in his job as a “Boogeyman,” and then ultimately his job search for a CPA position. The second television advertisement for the new campaign will debut during the Super Bowl XLIV on February 7, 2010. The commercial will feature music played by a violinist who happens to be a beaver. In addition to the Super Bowl TV spot, the company will create a website that allows users to create music videos with the beaver from the Super Bowl commercial.

Monster.com will air their Super Bowl spot during the first quarter, while their competitor, CareerBuilder.com, has selected a second quarter spot. CareerBuilder.com’s commercial is based on an idea submitted in their consumer “Hire My TV Ad” contest. Monster.com’s commercial was created by the advertising agency BBDO New York.

Tags: Monster.com, Super Bowl, Super Bowl Ads, Talkies
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We are not alone.

Thursday, January 21st, 2010

At Talk, Super Bowl Sunday is all about what happens between plays. And according to a recent study by Neilsen, 51% of Super Bowl watchers are there for the commercials, too. And it’s no wonder why. Super Bowl spots are some of the most creative, inspired, and extravagant of the year. And that doesn’t even take into account the $2.8 million advertisers are plunking down for their :30 of limelight.

The study also showed that the earlier the commercial airs during the game, the better it is received and remembered. Though we’ll be on the edge of our seats the entire game for the Talkies, eagerly anticipating the next commercial, some fans get “commercial fatigue” by the end of the game. Here’s hoping the creativity holds out to the end!

Tags: Neilsen, Super Bowl Ads, Talkies
Posted in Talkies | Comments