Just learned that Go Daddy has upped its investment in the Super Bowl to two spots. Wonder what they will air? Could be they will now air both spots they’ve been encouraging viewers to choose between on their web site. But perhaps they have a surprise in store. Stay tuned.
NBC has sold the last two available Super Bowl spots and announced it raised a record $206 million in ad revenues. NBC says it sold 69 spots to 32 advertisers. Anhauser Busch is the largest Super Bowl advertiser, taking 9 spots this year. Spots sold for between $2.4 and $3 million. The last minute buyers likely got a vey good deal.
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