Debbie loves the Budweiser Clydesdales – I look forward to seeing them each year during the Super Bowl. The Clydesdales are such an American icon and Anheuser Busch has done an excellent job of correlating their strength and beauty with their brand. AB has also done a great job of making all of us feel like the Clydesdales are America’s horse team. Strong, elegant, proud and hard-working. And sometimes very funny too.
Holly loves Debbie’s sour cream and Knorr’s dry vegetable soup dip – I realize that this isn’t typically the kind of thing you’d find on a “Things We Love” post, but after being exposed to the dip’s deliciousness at the Super Bowl Talkies, it is all I can think about. As far as the event goes, the ads were mediocre, the game was a real nail-biter, the guests were awesome and the live chatting was really fun, but nothing compared to that dip! Can’t wait for next year!
Kelly loves the theme song for Coke’s “Open Happiness” campaign – The much-publicized campaign hopes to remind consumers of the simple pleasures in life, and the song, which was leaked to YouTube a month before its planned unveiling, certainly delivers its message. Through the multi-artist collaboration featuring Patrick Stump from Fallout Boy, Travis McCoy from Gym Class Heroes, Brendon Urie from Panic at the Disco, Cee-Lo Green of Gnarls Barkley and Janelle Monae, Coke has put social media to brilliant use in their rebranding campaign. Makes me want to grab a Coke and smile.
Shawn loves the new and improved 404 Error Pages – We have all run across the dreaded 404 Error Page. You grunt, hit the back button and go on about your day. Not any more. Now these pages are being treated as valuable real estate. Give a designer 72 pixels and they will take a mile. Check out some of these great designs.
Susan loves Authonomy.com – This social website created by publishing giant Harper Collins allows aspiring writers to post their work for peer review. Within this community of writers, the stories range from children’s books to fantasy to romance to memoirs. As its members read and comment on the various projects Harper Collins is watching for the next up and coming sensation. Three writers from the site have been selected within the last few weeks for review by one of the company’s editors. And it’s all because they joined the social media revolution.
Did you know that Americans will consume 3.8 million pounds of popcorn and 2.5 million pounds of snack nuts on Super Bowl Sunday? Diamond Foods, maker of Pop Secret and Emerald Nuts, certainly knows and that’s why it has purchased a :30 spot during 4th quarter. It’s bound to be a “pop-ular” spot. Forgive the pun.
Pretty funny stuff. According to ad watchers, the Goodby, Silverstein & Partners agency of San Francisco is working on a Super Bowl spot that is an extension of this campaign that will drive consumers to a microsite that hosts a game and links to the brands’ individual sites. 
If you think something smells funny at CareerBuilder don’t be alarmed. It’s just one of the three winning spots created in this year’s 
Kudos to Denny’s for its Super Bowl debut! By offering a 
