Internet Marketing Services, Wilmington NC

Posts Tagged ‘SEO’

Tech Talk: What is Search Engine Optimization (SEO)?

Friday, August 14th, 2009

Tech Talk - Talk, Wimington NCThere’s a lot of terms flying around in this new age of “social technology”, where companies like Facebook, Blogger, and Twitter are becoming household names. But what do any of these terms really mean and why should you care? That’s what I’ll be explaining in my weekly Tech Talk.

What does SEO mean?

SEO stands for Search Engine Optimization, which is the act of getting websites to show up in the search results for specific keywords on search engines like Google, Yahoo!, or Bing.

For example, it’s through proper SEO that we get Talk’s website to show up when people Google “public relations wilmington nc“.

Why is SEO beneficial?

Every month 10’s of billions of searches are being done on Google alone, not to mention other search engines. That means that billions of people are searching online for specific information, products, or services every month. If you’re targeting the proper keywords, that means that thousands of people could be finding your product or service every month, and that leads to more profits for you, or at the very least, more exposure for your brand. If you’re not targeting any keywords, however, that could mean your site is being lost in the great abyss of the web.

How does SEO work?

There’s a lot that goes into just how SEO works, but there’s fundamentally 3 parts to SEO.

1. Each website has many web pages.
2. Each of these web pages should have a few keywords being used on them.
3. Each of these web pages should have links, that carry “juice”, with the keyword for the web page its linking to being present in the link itself.
4. Link juice is the value being passed from one domain to another as determined by the search engines.

What those 4 steps describe are the following action: I am currently explaining SEO as a component of Internet marketing, in wilmington nc. With that past link, I was pointing to a web page with a link, targeting a specific term, passing “link juice” from this domain (www.talkincblog.com) to another domain (www.talkinc.com).

There is a lot more that goes into SEO than what I described above, for example, determining the competitive value of a keyword, figuring out which web pages (and domains) will pass the most link juice (since not all links are created equal), how to create a proper information architecture to improve link juice flow on a site, and more. But the above describes the fundamental concept behind SEO and how it works.

How can I use this for my business?

If you’re business is located in Wilmington and that’s where you predominantly do business, my first suggestion to you would be to focus on each page of your website (number 1 from above) to improve your on page optimization. Specifically, I would add “Wilmington, NC” to the end of whatever is in the <title> tags of your website (the title tag controls what each web page is called).

Share/Save/Bookmark

When to use nofollow - SEO Tip

Friday, August 14th, 2009

While search engine optimization is a little more advanced, I figure it can’t hurt to do quick little SEO Tips once and a while that small (and big!) business owners can use to help their site.

There’s been a lot of discussion over the recent months on the usage of the “nofollow” attribute that you can apply to any links you have on your website. Recently Matt Cutts (from Google) spoke on the topic in a video over on SEOmoz, delivering what many will consider a good verdict on the matter.

When to use nofollow

Remove any No Follow links you have that are pointing to other pages internally on your website. The best use of the No Follow attribute is for links pointing OUTSIDE your domain that you may not be entirely comfortable vouching for.

What does a No Follow link do and what does it look like?

What a No Follow link does is block search engines from sending “juice” to the page you’re linking to so that page is less inclined to show up in search results. If you’re still a little fuzzy on what “nofollow” attribute means, you can see it in action below.

<a href=”http://www.talkincblog.com” rel=”nofollow”>This is an internal blog link with a nofollow attribute</a>

Share/Save/Bookmark

All copywriting should be from an SEO standpoint

Wednesday, July 22nd, 2009

While I am certainly no copywriting master like Debbie or Susan here, I do wield my force in search engine optimization and other online strategies. What I have been noticing, however, is probably what most of you in the copywriting or public relations industry are noticing (and where the money is going): SEO is a “new” copywriting tool.

All copy on the web should be written from an SEO standpoint.This means writing from the basis of keywords that will optimize your online exposure and narrow the focus of your message, making your work that much more effective.

A marriage between SEO and copywriting means more sales. If search engine optimization is the act of getting your information found by your customers based on the keywords your customers are already searching for, then using the very same words your customers found the content with to begin with should improve sales due to your copy resonating with the consumer. This, no doubt, provides the best use of the content, or copy, being created.

Use SEO methods in your copywriting to improve your content.

  • You improve sales by using words that resonate with the customer - it’s what they searched for, after all.
  • You’re writing copy that not only sells, but gets found by your target audience.
  • Your copy is benefiting your website as a whole due to its search engine optimization components.

    If you’re looking to do copywriting or press release writing, an understanding of search engine optimization is becoming more and more critical to the point where it’s beginning to be listed in job requirements. This makes perfect sense, since copy and content should have been created this way to begin with. And with the majority of content going digital, even the copy you’re writing for traditional outlets are finding their way to the internet.

    Share/Save/Bookmark

    Tech Talk: What are keywords?

    Monday, June 22nd, 2009

    Tech Talk - Talk, Wimington NC

    There’s a lot of terms flying around in this new age of “social technology”, where companies like Facebook, Blogger, and Twitter are becoming household names. But what do any of these terms really mean and why should you care? That’s what I’ll be explaining in my weekly Tech Talk.

    What are “keywords” exactly?

    Keywords are the words people use to search for information online. For example, if you’re looking for information on how to blog, you might google “How to blog” or “What is a blog”. These are keywords, or what are sometimes referred to as key phrases (where the keywords make up a keyphrase).

    Why are keywords and key phrases important?

    The proper keywords and key phrases can drive significant traffic to your website through a method called search engine optimization. Think of the “traffic” that comes to your website in the same way you might think of the traffic that you get stuck in heading to the mall, or the grocery store - lots of people are taking a specific road to go to a destination (it’s why you’re stuck in traffic, after all). The same concept applies to the internet with search engine optimization and keywords.

    Finding the right key phrase(s) is like finding the right road to have your business located on. It’s making sure when people drive by, or when people search, you’re currently at the location they’re looking. This is why the old adage of “Location, location, location” isn’t dead by any means. There’s just a different method for determining what the best location online is, a method where keywords are the road, and search engine optimization is preparing your business for display.

    Share/Save/Bookmark

    10 Questions To Ask An SEO Consultant You’re Looking To Hire

    Friday, May 29th, 2009

    If you don’t know the questions to ask when hiring a SEO consultant to help build traffic to your website, you’re not alone. SEO is complicated, so it can be challenging to evaluate candidates’ expertise without at a baseline understanding yourself.

    To provide a basic overview of SEO, we hosted a webinar entitled SEO or S.O.S?: Buyer Beware – Shop Smart for SEO. You can download the recorded presentation and slides here. As a follow up, we created 10 Questions to Ask a SEO Consultant to test the knowledge of a consultant or employee before making any hiring decisions. We have also provided a printer friendly version of the questions for download.

    We encourage you to utilize these two resources to make fully informed decisions about SEO. Good luck!

    1. What type of content is most easily crawled by search engines?

    XHTML.

    2. What is the best way to improve the frequency in which search engines crawl your site?

    Update your content frequently.

    3. True or False? Out of all the major search engines, Google is considered to have the best tools for researching the link information of a competing website?

    False. Yahoo!’s Site Explorer and search engine is considered the best source for acquiring competitive link information.

    4. True or False? The maximum number of characters that Google takes into consideration when looking at the Title tag of your page is 70.

    True. When using keywords on your page, you want to make sure all relevant keywords and information are in the first 70 characters, as that’s all Google pays attention to.

    5. Why is it important for a website to have a flat site architecture?

    You reduce the number of links a search engine must follow to get to content. In addition, the flatter a website, the easier it is to spread a larger portion of the link juice being passed to various pages on the site, thus boosting the ranking power of each page on the site (unless page sculpting is being done, preventing juice from flowing to certain pages).

    6. What should be considered when deciding on the URL path for a web page?

    The web page the URL is directed toward is an important factor in being chosen as a relevant search result. The page determines the keywords to be placed into the URL path.

    For example: www.talkinc.com/internet-marketing/seo.html
    The above would be a good path, leading to a page on our site related to SEO and internet marketing.

    7. True or False? The number of times a keyword is used on a page is an important factor in how search engines determine what your page is about.

    False. Keyword density having an effect on search results is a myth. Properly using HTML tags in a document and the accompanying text is how a search engine determines what your page is about.

    8. Why is the long-tail theory important when considering keyword choice?

    The long-tail theory states, in reference to keyword choice, that instead of going for a single highly competitive keyword, you will see better immediate results and long term results by creating several pages that rank well for less competitive terms than one page that is trying to rank for a highly competitive term (which also has much higher fluctuation).

    9. True or False? Meta descriptions are an important factor in search engine optimization.

    True. While not necessarily playing a role in getting your site to rank well, the meta description does play an important role in driving traffic to your page. The meta description is frequently used as the description for your page on the search engines result page, and a good description entices users to click on your page listing. This is why SEO is about driving traffic to a website, not just improving pagerank.

    10. True or False? Using keywords in the H2, H3, and H(x) tags aren’t important as long as you use your keywords in the H1 tag.

    False. The H(x) tags are an important part of optimizing a page, the same way the STRONG/emphasis tags are an important part of optimizing a page. There have also been some instances where H2, H3, and H(x) tags have taken greater precedence over H1.

    In addition to the questions above, you will also want to ask the following questions to ensure they are a good fit for your needs.

    •    What is his/her keyword research/choice process?
    •    What does he/she considers “good” links?
    •    What is his/her link building process?

    Use the following grading scale to determine if he/she is a true SEO expert.

    Each question is worth 10 points.

    100 points – Knows what they’re talking about.
    80 points – Knows what they’re talking about, but if he/she missed any questions after #5, they may not be up to speed on the more advanced methods and processes.
    70 points – Knows some components of SEO but may not know enough to accomplish what you want for your website.
    60 points and below – Does not know enough about SEO to ensure a successful campaign.

    Share/Save/Bookmark

    Talk’s SEO or S.O.S Webinar - Slides

    Thursday, May 28th, 2009

    Thanks again to everyone who attended our SEO webinar! If you have any additional questions that we didn’t get a chance to answer, please feel free to leave it in the comments below and we’ll respond how we can there!

    Share/Save/Bookmark

    SEO or SOS - SEO Basics Video by Talk in Wilmington NC

    Thursday, May 28th, 2009

    Thanks again to everyone who attended our SEO Basics Webinar! You can view the  slides for this webinar on SEO Basics, and we also have a list of our other videos that are available to watch for free. If you have any questions, feel free to e-mail us or leave a comment!

    Share/Save/Bookmark

    Register for SEO webinar on May 28

    Thursday, May 14th, 2009

    webinar3

    Built and optimized correctly, your website is a welcoming front door to your business. But if your prospects can’t find the address, all that traffic will simply pass you by.

    If you’d like to learn more about how to harness the power of Search Engine Optimization to grow your business, register for our free, 1-hour webinar on Thursday, May 28th at 12:00 p.m.

    Share/Save/Bookmark

     

    Talk helps businesses in the Carolinas attract new customers, mitigate issues and increase profits.

     
    Sept 24 Local SEO
     
    Oct 22 Crisis Management
     
    November 19 Facebook 101
     
    Dec 17 Twitter 101
     
    Follow Us:

     

    Copyright 2009 Talk, Inc. All rights reserved.
    Talk, Inc. 215 Racine Drive, Suit 201. Wilmington, NC, 28403