In Pennsylvania, Punxsutawney Phil saw his shadow calling for six more weeks of winter, but it seems truTV has other plans. truTV, previously CourtTV, will air it’s first ever super bowl ad featuring a bite-sized Troy Polamalu of the Pittsburgh Steelers. Polamalu stars as a “groundhog” that sees his shadow, calling for six more weeks of football. The spot, which has already been released online, promotes truTV’s new show NFL FULL CONTACT. The show will premiere Monday, February 8, 2010 at 10 p.m. NFL FULL CONTACT provides a behind-the-scenes look at the 2009-2010 NFL season and allows fans to see what happens behind the game day cameras. The spot is scheduled to appear in the second quarter of the Super Bowl.
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