The beginning of the week started off with a rainy Monday but quickly turned into an exciting week filled with Pink Chicks and press conferences. On Monday, I was given the run-down on an upcoming project that benefits the Pink Ribbon Project. The Pink Chick Parade will allow supporters to purchase 5′ tall pink chick cutouts that will be displayed along Military Cutoff in front of the forum. The Pink Chick Parade will raise Breast Cancer Awareness as well as draw attention to The Forum!
In order to inform the stores and their customers about the upcoming event I distributed flyers and brochures to the retail shops and restaurants in The Forum. The stores were also given a fact sheet so they could answer any questions their customers may have regarding the Pink Chick Parade. The next day, follow-up calls were made to various media outlets who received a media alert the previous week, informing them about the press conference to be held later that day.
My job during the event was to watch and learn. Since it was my first press conference I was eager to see how one works. Before the press conference started, the podium, equipped with a microphone, was set-up surrounded by Pink Chicks. After checking to make sure the microphone was working properly, we ran through the speaking agenda one last time before it started. David Swain began with remarks followed by the mayor, and Frances Weller just to name a few! Even though dark storm clouds lingered the entire time the rain held off for us and the press conference went off without a hitch!
That night on WECT’s 5:00, 5:30 and 6:00 newscasts, Frances Weller did live interviews and segments at The Forum Shops to showcase the Pink Chicks! A special thanks to: Frances Weller and WECT, Mayor Saffo, David Swain and all of the lovely ladies from the Pink Chick Parade.