Networking can be intimidating, especially in a room full of accomplished professionals who already seem to know each other. However, in a time when the economy is putting a strain on everyone’s finances and resources, networking is one of the best and most cost effective tools any business or professional has. Here are some tips on building a network of contacts that can help push your company or career ahead of the pack.

When you have made a new contact, make written notes of what you learned about that person. For example, their children’s names, hobbies or upcoming events they are planning or attending. This will allow you to personalize the conversation during your next meeting which not only shows that you are a good listener, but also that you genuinely care about forming a relationship with them.

If you are not already involved in online social networking, now is the time to dive in. At any given time there are multiple people looking online for the services or skills you have to offer and you should capitalize on this opportunity by joining the conversation. A good place to start is by joining Facebook, LinkedIn, and Twitter.

For those of you that already are signed up, be sure to stay active by keeping your profiles updated, regularly letting people know what your doing, and engaging people in conversation. To take your social networking one step further consider attending social and business gatherings with people you communicate with frequently.

Volunteering is a great alternative to traditional professional networking opportunities. People from a diverse set of occupations choose to volunteer, and these acquaintances can make great additions to your network. By choosing a volunteer project you are passionate about you will already have a common interest with your new contacts.

Finally, it is important to build a strong rapport with your contacts by getting in touch with them regularly, not just when you’re in need of a favor. Take the time to see how they are doing, offer your services if needed or share your contacts when appropriate. Being proactive in building these relationships can only position you for better success when the time comes to ask for help.

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