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Posts Tagged ‘facebook marketing’

Why Some Users are Shunning Facebook

Tuesday, September 20th, 2011

Reprinted from CNN.com.

There’s no denying the cultural impact of Facebook. It has united almost 700 million people, including most of you reading this, becoming the greatest social introduction platform the world has ever seen.

But there are also some recent signs of “Facebook fatigue.” There is only so much you can do to socialize online, especially after you’ve exhausted your friend list. Some people also complain they’re spending so much time on Facebook that they’re short-changing the rest of their lives.

Evidence suggests a small but increasing number of users — at least in North America, where Facebook use is especially saturated — may be shunning the site. The site lost more than 7 million active users in the United States and Canada last month, according to data from the blog Inside Facebook, although Facebook disputes those figures.

Others are consciously reducing the time they spend on the site.

“I figured out that I wouldn’t look back as an old man and wish I had spent more time on Facebook,” says David Cole, an IT manager from Boston. Cole said he believes the popular social-networking site is a useful tool, but not a replacement for what he calls “realbook” experiences.

“Instead of working on an essay, I would waste time browsing people’s walls,” says Kip Krieger, a college student from Virginia, who like Cole has consciously reduced how much time he spends on Facebook.

On top of that, Facebook has become predictable, Krieger says.

“It’s really gotten to a point where I know pretty much what my friends are going to post. They usually just write the same thing over and over again, and I am getting sick of that.”

Joshua DeRosa, a Salt Lake City graphic artist and former Facebook user, agrees.

“I don’t need to see pics or hear updates about people’s babies,” he says. “I know what babies look like, and while you might think what Junior did was the cutest thing ever, I couldn’t care less.”

Others contacted for this story say constant status updates may inadvertently discourage more meaningful and sensory interactions that can only take place offline.

“My mom quit Facebook because she wanted us to call her on the phone and see her in person more,” says a 29-year-old Provo, Utah, man who wishes to remain anonymous.

Maybe mother knows best. “It’s working,” he says.

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Facebook Marketing 101 Webinar Hosted by Talk

Monday, November 23rd, 2009

Facebook Marketing 101 Webinar - Talk on Talk’s Vimeo. (Note: The webinar doesn’t start till 4:30)

Thanks again to everyone who attended our Facebook Marketing! You can view the  slides for this webinar on how to grow your business using Facebook, and we also have a list of our other videos that are available to watch for free. If you have any questions, feel free to e-mail us or leave a comment!

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5 ways to get more Facebook Fans for your company

Wednesday, November 11th, 2009

Image by acaben

More and more companies are embracing Facebook by creating a unique Facebook Page for their company on the 320+ million user social networking giant. The increasing adoption of Facebook for companies should come as no surprise as Facebook is reporting approximately 500,000 new users signup for their social network daily. The challenge, of course, is once you start a Page, how do you get more fans? Fans, after all, are what make having a page worth it, and give companies the opportunity to begin to engage new clients. We’ve put together a list of the 5 most common ways companies are growing the number of fans they have.

1) Giving away freebies for participation

Restaurants have been particularly aggressive with the idea of the “food for fans” model, as Outback Steakhouse, Whole Foods, Starbucks and many others are offering free food for becoming a fan. Contests have proven to be another great way to use free products or services in a more conservative manner to pull in new fans.

2) Exclusive content

Making your fans feel special and involved is a big piece of the engagement puzzle. When your fans become involved, this explodes the viral potential of your Page. Every comment, like, or post has the potential to show your Page to all of your fans friends. Exclusive content lets fans know they’re not just part of another marketing message. BestBuy and The Office do a great job of this.

3) Make your page a resource

Give your current customers a reason to keep coming back to your page and they will be more inclined to share your Page with their friends. When you create a Page that adds legitimate value to its fans, like Harris Teeter offering coupons and nutritional information.

4) Add your Facebook Page address to all communications

We know. It sounds simple and silly but you would be surprised how much adding your Page URL to e-mail and other customer communication messaging can help boost your fan numbers, giving you even more opportunity to communicate with them.

5) Buy your fans

It’s not as altruistic as the other ways to get fans on Facebook, but that doesn’t mean it isn’t as effective. Facebook allows you to run an “ad” that can be targeted to very specific demographics with very specific interests. What’s more, you can run ads on Facebook that are specific to building your fans, placing a “become a fan” link in the ad itself.

These certainly aren’t the only ways to improve the number of Facebook fans you have. Have you experimented with any other methods? Share in the comments!

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