With the upcoming release of the new video game Dante’s Inferno, Electronic Arts, Inc will make its Super Bowl debut with their new commercial and tag line “Hell Awaits.” Originally EA’s 30-second spot featured the slogan “Go to Hell,” which was rejected by CBS and sent back for editing. The new edited version will air during the fourth quarter of the Super Bowl. Their original “Go to Hell” tag line has carried EA’s “nine-months of Hell” marketing campaign, which included tactics such as a “Go to Hell” Facebook application, a comic book, and their controversial mock protest to rally against EA Games and Dantes Inferno. The campaign will conclude with the Super Bowl spot. The video game is loosely based on Dante Aligheri’s epic poem, and takes the video game players through the nine circles of Hell. The main objective is to recover a murdered lover. Dantes Inferno hits stores February 9 for Playstation 3 and Xbox 360.