As America anxiously waits for the most anticipated Sunday of the year, we all dream of the excitement of the game, the creativity of the commercials and the always captivating halftime show. Yet, we seem to have overlooked one of the most exciting developments to take place in a Super Bowl since the Britney and Justin performance in 2001 – Denny’s will be making a one-time only announcement. This announcement, according to the chief marketing officer Mark Chmiel, will present Americans with “a consumer offer that is a first ever for sit-down restaurants.” As a first-time Super Bowl advertiser, Denny’s has us buzzing with anticipation as we wait for them to unveil their secret.