Internet Marketing Services, Wilmington NC

Posts Tagged ‘Cover Letters’

How not to land a job

Tuesday, April 13th, 2010

We all know the job market is tough. Especially for new grads with little to no experience. Yet I am amazed at the resumes that cross my desk and infiltrate my inbox. Some are good and make me wish we were hiring because this person really has his/her stuff together; some are just eeh, leaving the job seeker mostly forgettable; and then some are so frustrating that I want to shake these recent and soon-to-be grads until they’re sobbing and quietly repeating the mantra “I will not write bad cover letters, I will not write bad cover letters, I will not…”

It’s not that these kids (and I say “kids” knowing I’m only nine or so years older than most of them) don’t try. They do. And they mean well. They just don’t seem to grasp just how many other candidates they’re up against, and that every little mistake they make stands up, does the Macarena and screams, “Did you see me, did you see me?”

I will be sharing some of the worst offenders with you on a (hopefully) weekly basis to illustrate what works and what doesn’t when trying to get a job. I mean no disrespect to those whose cover letters I dissect. I merely want to offer helpful insight so that others can learn from these mistakes. And maybe get a laugh or two along the way.

Let’s jump right in.

Talk,

I would like to submit my resume to you for a position with the company. I believe that creativity is key when it comes to this position and I believe that it is one of my strongest traits. Not only do you have to know how to read and understand the people and products you are working with, but you have to develop something that you can then present to others. The presentation is my favorite part because if you feel passionate about something, the possibilities are endless. That is how I feel about television [Talk is not a television company, nor a video production company] and the work that I put into it. Savannah [Talk is in Wilmington, NC not Savannah, GA] is an area that I am familiar with and am not looking for a job that is too easy, I am not looking for a job that’s to [too] hard [This isn’t Goldilocks. No job is “just right.” I am looking for a career that can challenge me and if I work hard enough, can find great success at [How does that help my company?]. Thanks in advance and I look forward to your response.

Share/Save/Bookmark

What to avoid when marketing yourself to potential employers

Tuesday, March 30th, 2010

To land a job – whether it’s your dream job or simply a stepping stone to help you cut your teeth in the biz – your cover letter is the first impression you make to a potential employer. It’s how you market yourself. So you better make it good.

To help you out, here are my top 6 pet peeves in cover letters:

  • Misspelled words – We’re a communications company. We do notice these things and you should too. Typos are easy to overlook (I know, I do it all the time). So proofread. Have someone else proofread and then send us the best you’ve got.
  • Poor grammar – Whether it’s the misuse of words or exaggerated overwriting, poor word choice can make you stand out for all the wrong reasons. Make sure the words you use mean what you think they do and don’t try too hard. No one will discard your resume for being simple and easy-to-understand.
  • Me, me, me Syndrome – Don’t tell me how my company will benefit you. Companies don’t hire people to build careers, they hire people to build business. Tell me what great and wonderful things you can bring to my company and I’ll want to help your career.
  • Wrong company name – If you’re interested in multiple companies make sure you put the correct company name in your cover letter. Sending a letter to Talk for a position at The Quibbler only makes me think that you don’t care where you work as long as you land a job somewhere. (Or that you’re a Harry Potter fan, which may in fact get you an interview with me.)
  • Submitting too early – If a company is hiring, they have an immediate need. If you’re not available now (ie: you graduate in May but it’s only January), they will put your resume in a file without a second glance.
  • Generic introductions – “To Whom It May Concern”, “Hiring Manager” or any other form of non-personalized salutations should not happen. Period. In the age of the Internet it is easy to look up the company online and address your letter to a specific person.

Doing these things may not get you an automatic “Sorry, we’re not hiring” but they sure as heck won’t land you on top of the call back pile. Pay attention and be smart. That’s what will really impress the person on the receiving end of your resume.

Share/Save/Bookmark

 

Talk helps businesses in the Carolinas attract new customers, mitigate issues and increase profits.

 
Sept 24 Local SEO
 
Oct 22 Crisis Management
 
November 19 Facebook 101
 
Dec 17 Twitter 101
 
Follow Us:

 

Copyright 2009 Talk, Inc. All rights reserved.
Talk, Inc. 215 Racine Drive, Suit 201. Wilmington, NC, 28403