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Posts Tagged ‘Issues Management’

Talk at the Walk

Monday, March 30th, 2009

talkteamOn Saturday, Talk participated in the Walk for Those Who Can’t, a fundraiser benefiting Carolina Canines for Service, and at the risk of sounding cheesy, it was a dog-gone good time! The Loop at Wrightsville Beach was packed with over 250 dogs and 360 participants, all gathered for a good cause. Dogs of all shapes and sizes came out to sniff, wander and play with their fellow canine companions, including Talk President Debbie Elliott’s Schnauzer-mix Camden and my Dachshund-mix Winnie. Winnie gave kisses at the Talk’s Smooch-A-Pooch kissing booth while wearing a bright pink dress and collar. Camden wore her stylish Carolina Canines for Therapy vest to encourage other dogs to participate in the program. Below is a photo of the Talk team and our adorable dogs!

We’re still waiting to hear how much was raised at the big event, but we’ll let you know when the grant total is revealed!

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Winnie waiting to get some love at the kissing booth.

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CCFS President Rick Hairston thanking Winnie for supporting the cause.

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Talk President Debbie Elliott and dog Camden pose for photo with Miss Wilmington.

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Things We Love 3/25/09

Wednesday, March 25th, 2009

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Debbie loves handwritten notes. As a young girl, I used to write letters to my grandmother all the time. Then came the love letters in junior high. Followed by the long distance hellos when I lived far away from friends and family. Today, email has taken the place of many letters. But there is no substitute for a handwritten note from a friend or business acquaintance. It only takes a few moments and 42 cents to make someone’s day - and make a great impression. So put away the keyboard and pick up the pen. It’s great PR for your personal brand.

Holly loves FirstGiving.com – Not only is this site a great way for non-profit organizations to create donation pages, but it is also super simple and easily personalized. Talk’s First Giving page for the Walk For Those Who Can’t features custom branding like our logo and a personal message. The site also helps non-profits by hosting free webinars about ways to promote and maximize your fundraising efforts. Show some love to First Giving and a great non-profit by donating to Talk’s Walk page!

Kelly loves “The New Influencers: A Marketer’s Guide to the New Social Media” by Paul Gillin.  Exploring how and why social media outlets like Facebook, Twitter and blogs have gained increasing popularity and credibility with consumers, this book is perfect for anyone looking to take their business to another level through social media.  Gillin offers proven strategies for businesses and organizations to leverage new internet-based social media outlets as well as simple ways marketers can effectively benefit from these resources.  If you want a better understanding of social media, but don’t know where to start, this book is perfect for you!

Shawn loves working with and for people who have a sense of humor. Bosses, clients, vendors, co-workers and even the occasional wrong number are all included. I’m a firm believer that you can do your job AND have a little fun. I would even argue that some lighthearted laughter here and there can make you a better employee. One of the great things about Twitter and other social media outlets is that you get to know someone’s personality or lack thereof. If you can make me laugh, you have got my attention. And keeping someone’s attention is one of the biggest hurdles. So lighten up and have a little fun.

Susan loves Evil Movie Megacorporation Rebranding – I’ve always wondered if logos created for movies were designed by a real designer or just one of the movie’s crew. Some logos are cool enough that I would want to be a customer, and others are so atrocious I wonder why the characters even trust the company. Now, the folks over at the blog SpaceSick have given facelifts to the brands of fictional evil corporations to make them more appealing. It’s amazing what a little creativity and color can do for a corporate image.

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Walk for Talk

Friday, March 20th, 2009

winnie3On March 28, all of us here at Talk will be participating in the Walk for Those Who Can’t, a fundraising event benefiting Carolina Canines for Service, and we’ve got some pretty exciting things planned. We hope all of you out there in the blog-o-sphere will come out for the event, or possibly make donations to our team. CCFS has done some incredible things for our community and we look forward to helping them help others. Here are just a few highlights for this year’s Walk:

  • Talk’s Kissing Booth - It’s baaaaaaaaack! In case you missed last year’s Paw Jam, you’ll be pleasantly surprised by our larger-than-life kissing booth featuring one of Talk’s furry friends. This year the superstar kisser is none other than Winnie, my precious 6-month-old Dachshund-mix puppy. At a sturdy 11lbs, Winnie loves to show affection and treats each newcomer like her very best friend. Even though my little girl will gladly give out smooches for free, she kindly appreciates any size donation to Carolina Canines for her services.
  • The Loop - The 2.45-mile path around a public park and scenic marshes in Wrightsville Beach is a sight to be seen on any given sunny day. Lucky for our Walkers, the Loop serves as the location for the big event and participants can enjoy the scenery while helping a great cause. It really is a win-win!
  • Dogs, dogs and more dogs - As a fundraiser for Carolina Canines, the Walk invites any and all leashed dogs to join in the fun. Service dogs, therapy dogs, adopted dogs, big dogs and little dogs will gather at the Loop for hours of socializing and exercise. Talk’s top dog Camden will definitely be there for all the excitement as well as Kelly’s Gunner, Kirsty’s Peter and my Winnie.
  • Carolina Canines for Service - All of this wouldn’t be possible without CCFS. This organization has touched the lives of so many groups of people, from veterans to school children, and we are all lucky to have this non-profit and the people that run it in our community.

I can’t encourage all of you enough to come out for the Walk For Those Who Can’t on March 28 at the Loop in Wrightsville Beach beginning at 9 a.m. For more information, visit www.walkforthosewhocant.org. If you can’t make it to the Walk, donate to the Talk Team at www.firstgiving.com/talkinc.

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Spotlight on corporate social responsibility

Friday, March 13th, 2009

Corporate social responsibility (CSR) is a movement that encourages companies to advocate for social and environmental concerns within their activities and in their relationships with their customers, employees and investors. While corporate participation in CSR programs is at an all-time high, some companies are still missing out on the benefits of these programs.

CSR campaigns enhance a company’s reputation and brand image by providing a valuable opportunity to link branding with consumer values.  These days consumers expect to get more for their money, so a great way to stand out among the competition is to provide the consumer with the feeling of satisfaction that comes with philanthropy. A good reputation enhanced by CSR involvement also makes companies more attractive to investors and makes it easier to recruit the best employees. The increased media attention that results from CSR campaigns provides companies with another valuable avenue for exposure.

Corporations can donate money, use of their facilities, property, services, products, or advertising support.  Also, employee volunteer work groups can be formed to donate their time to the cause.

Here are a few of our favorite CSR campaigns:camden13

Project Pet Project supports Carolina Canines for Service, a non-profit corporation that provides people with disabilities enhanced independence through the gift of a quality trained service dog.

The Dove Campaign for Real Beauty supports the DOVE mission to make more women feel beautiful every day by widening stereotypical views of beauty and encouraging self esteem in women of all colors, shapes and sizes.

Haagen-Dazs loves Honey Bees provides a way to indulge in your favorite treats without the guilt. Haagen-Dazs is donating money in support of honey bee and sustainable pollution research programs. When you enjoy any of the “Bee-Dependent” ice cream flavors, a portion of the proceeds is donated to research.

American Express (UK only), Converse, Gap, Emporio Armani, Dell, Windows, Apple, Hallmark, and Starbucks have partnered with the Global Fund to produce (RED) branded products that support African AIDS programs. These products are produced at no additional expense to the consumer.

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Social media provides platform for social change

Thursday, February 26th, 2009

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Large and small companies across the globe are using Corporate Social Responsibility programs to support causes they believe in and boost their company image to boot. CSR initiatives run the gamut from supporting education programs in Africa to saving honeybees to promoting conservation of the rain forests. And the opportunity for your company to carve out its own niche in the CSR world is wide open.

There are many factors to consider before you choose which cause to support. You may want to select a cause that dovetails with your company’s mission, or pick one that your employees are passionate about, or you could let the needs of your community determine how you give back. But no matter how you come to your final choice, just make sure it’s one you support wholeheartedly to ensure the initiative has the appropriate momentum to gain further support.

In this social media-obsessed age, it’s easier than ever to raise awareness and recruit supporters for your specific cause.

The Causes application on Facebook takes the idea of social networking and applies it to fundraising and community involvement. It empowers socially-minded individuals and companies to actively seek support for initiatives they care about In under half an hour, you can set up your cause, page name a beneficiary to receive funds raised through the application, upload photos, recruit supporters and start online conversations among them.

Want to see some great causes in action? Check out the ones various Talkers support, including Talk’s CSR initiative Project Pet Project, and local non-profits Carolina Canines For Service, Cape Fear Habitat for Humanity and Community Financial Education Foundation.

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