Internet Marketing Services, Wilmington NC

Posts Tagged ‘blogging’

Blogging and Tweeting and PR, Oh My!

Tuesday, May 18th, 2010

interndiaries2Let me just start by saying who knew blogging could be so hard? A blog is defined as “a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.” Being a person that loves to tell stories, and talk to other people about my thoughts and opinions a blog should come naturally to me, right? Wrong.

As I sit here on my second day of my internship at Talk, I cannot for the life of me think of what to write about. Should I write about how I sat here yesterday at the intern’s desk – located in the front of a perfectly designed office (one that has actually won an interior design award!) – with its pink walls, and cheerful staff, and just felt like this is where I belonged? Or should I write about how nerve-wracking it was to finally be able to put the knowledge I have learned over the past 3 years in a college classroom to the test?

Maybe I will just stick to saying that as I sat here yesterday reading through articles and headlines to look for possible tweets, I learned more about what is currently going on in the public relations world than I ever have in a classroom.

As I watched the news last night, I began thinking “oh that would be a good tweet. I have to remember that for tomorrow.” And I realized that this internship has already started to change the way I think of and look at public relations. If this much has already happened, and it is only day two, I can’t even begin to imagine all the knowledge and experience that awaits me here at Talk. And hey, maybe I will even learn to write a blog…

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5 ways we’ve increased our blog traffic

Tuesday, July 14th, 2009

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One of the most exciting things about blogging is gaining new followers and knowing your content is being read. If your blog following is a bit lackluster consider the following tips:

1. Make subscription easy. The easier you make it to subscribe to your blog, the more frequently readers will do it. You may already provide an option to subscribe by RSS but if someone doesn’t know what that is or gets confused along the way, they may give up. By making an email subscription available, your blog becomes accessible to different levels of computer users.

2. Help people find it. Encourage people to visit your blog by adding a link to all of your outgoing correspondence including your email signature line. Also, add links to your Facebook, LinkedIn and Twitter profiles.

3. Be active in the blogosphere. Reading and commenting on other relevant blogs can help drive traffic to your blog. Write meaningful and helpful comments on other blogs and include a link back to your blog. This can encourage valuable relationships with other bloggers and will also be seen by their readers.

4. Make a commitment to blog daily. The more frequently you blog the more attractive your blog is to search engine crawling. Frequent posts will also give your current followers more reasons to revisit your website and possibly pass it on to friends.

5. Brag a little. Take time to submit your best blog posts to bookmarking sites such as Digg, StumbleUpon and Delicious. This will help people find your blog and if they like what they see, it makes it super easy for them to come back again and share it with friends.

These tips don’t require much tech savvy and can be highly effective in increasing traffic to your blog. Success will come from being committed, enthusiastic and interesting.

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Talk’s Blogging 101 Webinar - Slides

Thursday, June 25th, 2009

Thanks again to everyone who attended our Blogging webinar! If you have any additional questions that we didn’t get a chance to answer, please feel free to leave it in the comments below and we’ll respond how we can there! Check back later today for a video of the presentation.

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Talk’s upcoming webinars

Wednesday, June 10th, 2009

Talk is hosting a free one-hour webinar on the fourth Thursday of each month. Don’t wait! Register below for June, July and August.

Blogging 101
Admit it. You don’t blog. You don’t read blogs. You don’t even know what a blog is. webinar03icon2You think if you made it this far in business without blogging, why start now? Here’s the skinny: EVERYONE should be reading blogs. NOT everyone needs to write one. But if you’re a business owner or manager, you may want to start. To learn how to create an effective blogging campaign for your company, sign up for our free webinar entitled Blogging 101 on Thursday, June 25 at noon.

Social Networks 101
Why social networks? Because used properly, webinar04iconthey can stimulate word of mouth buzz about your company. And with 80% of consumers reporting that they trust recommendations from friends and acquaintances when making purchasing decisions, word-of-mouth is the most effective marketing money can buy. To learn how social networks like Facebook, Delicious and Flickr can help you grow your business, sign up for our free webinar entitled Social Networks 101 on Thursday, July 23 at noon.

Business IS Personal
It’s a new brand world out there. In this webinar, webinar05iconwe examine how to promote the brand called “You” without competing with or compromising your company brand. Personal branding is the process by which we market ourselves to others, and thanks to today’s social media tools, anyone can build a personal brand online. To learn why and how to build your personal brand, sign up for our free webinar entitled Business IS Personal on Thursday, August 27 at noon.

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Register for our Blogging 101 webinar

Wednesday, June 3rd, 2009

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Admit it. You don’t blog. You don’t read blogs. You don’t even know what a blog is. You think if you made it this far in business without blogging, why start now? Here’s the skinny: EVERYONE should be reading blogs. NOT everyone needs to write one. But if you’re a business owner or manager, you may want to start.

To learn how to create an effective blogging campaign for your company, register for our free 1-hour Blogging 101 webinar on Thursday, June 25 at noon.

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An introduction to iGoogle and Google Reader

Wednesday, June 3rd, 2009

Google

With so much great content on the Internet, it is impossible to stay current on all your favorite websites and blogs without some help. iGoogle and Google Reader are great tools to help you organize your favorite news sites and blogs. Google Reader allows you to subscribe to blogs via RSS (Real Simple Syndication), which means that once you’ve subscribed, new content is automatically “pushed” directly to your  iGoogle page for your review, simplifying your research and saving you valuable time.

To create an iGoogle account click here and choose “Get Started”.

  • You will then be prompted to choose subjects of special interest to you such as news, cooking, sports and politics.
  • Customize your page with a theme to replace the standard white Google page and violà, you have your very own iGoogle page!
  • Click “Add stuff” to discover hundreds of tools, games and gadgets that you can add to your iGoogle page. Our favorites include The Daily Puppy and Quotes of the Day.
  • In your computer’s preferences, make sure your iGoogle is your default page so each time you turn on your computer, this is the page your computer opens onto whenever accessing the Internet.

To sign up for a Google Reader account click here.

  • If you already have a Google account, use it to set up your Google Reader.
  • If you don’t have a Google account click “Create an Account” and follow the instructions. You will be required to log into your email account to access a verification email from Google. Make sure to click the link provided in the email.
  • After your account set up is complete, you can begin to build your subscription list. You can do this directly from your Google Reader by clicking “Add a subscription” and entering keywords to search for one of your favorite blogs, Find Your Voice for example.
  • Once you find what you are seeking, just subscribe and your reading material will be delivered to you instantly.
  • To subcribe to a blog via RSS, simply click on the blog’s RSS symbol.images-11You will be transferred to a page to select a reader service. Choose Google and the blog will be automatically imported into your Google Reader. Once you get comfortable with the service, you can organize your blogs into categories and folders for easy review.

Photo by: Mark Knol

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My second first day

Thursday, May 21st, 2009

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I’m nearing the end of my second first day working at Talk. Having been invited back as a summer intern after a week-long externship in March, I feel like I have returned home. Not only does Talk offer an incredible learning experience, friendly uber-talented co-workers and adorable top dog Camden but also the opportunity to completely submerge myself in a to-do list.

For the last four years I have lived my life carrying around my to-do list and savoring the enjoyment of checking items off. Post graduation, I enjoyed one whole week without homework and without a job. I enjoyed sleeping in and naps on the beach, hoping to offset my sleep deficit from late-night studying, but I can only handle so much of that. With no agenda, I have had way too much free time to ponder issues of unemployment, pending financial doom and my recently canceled health insurance.

Today, Kirsty mentioned writing for Intern Diaries and reminded me that I have a unique perspective. I am one of the many recent college grads who is interning after graduation regardless of previous internship experience, because of the economy.

It’s a frustrating time for young professionals such as myself. I worked relentlessly to make myself a strong candidate for jobs after graduation, having interned for the American Heart Association, worked at Pyramid Public Relations, been an active member and leader in PRSSA, volunteered in my community and graduated magna cum laude. I did everything I could to prepare for the job market only to find that there were no relevant positions available.

I hope that if you can identify with my situation or know someone who can, that you will follow my Intern Diaries this summer. As my internship and job search progresses, I’d like to share what I learn to help you out or maybe just to make you laugh.

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Talk on the Street: May 11-17

Monday, May 11th, 2009

social media and business events wilmington ncWelcome to our first edition of Talk on the Street. Every Monday we’ll be posting events, seminars and meetings you can’t miss if you live in Southeastern North Carolina. So, if you’re interested in business, marketing, advertising, public relations, social media, networking and much more, check back here weekly. Send any events for our consideration to kirsty@talkinc.com.

Thursday, May 14 | Coastal Entrepreneur Awards

Join our favorite business journal and hundreds of the region’s most inspiring entrepreneurs for breakfast at the UNC Wilmington Burney Center. Co-presented by the UNCW Cameron School of Business, the event will honor the “Cape Fear region’s next generation of business stars.” Register online here.

Saturday, May 16 | Wilmington Bloggers Meetup

This is the 7th meeting of a new group in Wilmington, who informally gets together the third Saturday of every month at Connections Internet Cafe on Racine Drive, to talk about blogging, Internet marketing and social media. Whether you are a novice or an expert, you will fit right in with this group of journalists, small business owners, Realtors, business coaches, marketing mavens and much more. You can RSVP through Facebook.

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Social media for non-profits

Friday, March 27th, 2009

In these difficult economic times, non-profit organizations have taken a greater hit than most. Donations are down, volunteerism is sliding, grant money is tight and banks aren’t lending. Although the forecast looks grim, there is a silver lining for non-profits in the form of social media, a resource that many have yet to tap despite the affordable price tag of free to pretty darn cheap. Non-profits can use social media to achieve goals like increasing involvement, finding and keeping loyal donators, publicizing events and communicating a positive message their communities. Below are just a few of the many possibilities of social media for non-profits and examples of great organizations that are using these resources.

Facebook causes page
Facebook makes it really easy to get your friends involved in your non-profit with a customized causes page. Put your missions, values, logo, fundraising goal, and links on the page, then send invites to your Facebook friends. Anyone who joins can donate to the cause, invite their friends and post discussions and comments. This creates a place for your non-profit to communicate with the people who care the most about what’s going on and keep them up-to-date on fundraising goals and successes. Check out the causes page for Project Pet Project for an example.

Blogging
Non-profits do so many wonderful things for a community, and most of us are often unaware of all that they are doing. A blog is a great way to connect with your audience to share success stories, event details and new initiatives without waiting for these stories to get picked up by the media. The blog for Carolina Canines for Service is an excellent example of non-profit blog.

Firstgiving.com
Fundraisers are often a major source of income for non-profits, and these days even solicitations for a good cause go unnoticed or unwanted.  Firstgiving.com is a much easier, less invasive way to get donations or pledges to your fundraiser through personalized webpages for fundraisers or teams within a fundraiser. Participants can send their webpage link to friends and family or post it on other social media sites like Facebook or a blog. This makes donating super easy and accessible to anyone with a few bucks to spare for a good cause. To give Firstgiving a try, donate to Talk’s team page for the Walk for Those Who Can’t.

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