I’ll preface this entry and tell you that I realize I’m probably not the norm.
I work in an office where it’s encouraged - even required on some level to explore and engage in social media networks. I’m convinced Debbie knows what she’s doing when she mandates this. She’s studied up and witnessed the benefits first hand. So, I can’t help but feel sorry for the folks I come across who say Facebook and the like are off-limits at the office. Perhaps their bosses don’t know what they’re missing.
Well, get ready to chant “Viva La Revolucion!” because I’m here to arm you the best arguments for allowing the use of social media in your office.
1. Make a sale.
True story - I asked a question on LinkedIn looking for recommended vendors for a project. Someone responded to me, gave me options but also encouraged me to check out his company. Days later we signed a $15,000 contract with the company to utilize their services. What a coup for that company, who I would not have known about if they hadn’t been on LinkedIn. When appealing to your boss to allow to use social media networks at work -try to emphasize how it can build your company’s bottom line. It’s the very best argument you can offer.
Simply, social media can help you optimize your networking. Do it right and you can do in 15 minutes what you can’t do in five hour-long Chamber After Hours socials. Relationship building on social media networks like Twitter are a prime place to find top talent in today’s market, where many accomplished professionals are looking for new work. This is a great HR reason for using social media in the workplace.
3. Get publicity.
Smart reporters today are demanding that PR pros “tweet” their pitches. That means 140 characters or less. That means one, you better get good at getting to the point quickly (as in under 140 characters) and two, you better familiarize yourself with the conversations on Twitter, so you can get a piece of the huge publicity pie to be had in the Twitterverse. And when you get publicity, social media networks are the best places to aggregate it. You can add your hit to your Facebook, Digg, Stumble Upon, Del.ici.ous and more. Tell your boss that user-generated news is the way of the future and your company’s latest announcement is no relegated to traditional media outlets.
Are you ready to make your case now? Don’t forget to register for Talk’s free social media webinar on Thursday, April 23. You’ll get resources and tools for using social media to grow your business. And why not invite your boss to sit in?