Internet Marketing Services, Wilmington NC

“You miss 100 percent of the shots you never take” Wayne Gretzy.interndiaries2

“You must be the change you wish to see in the world.” Gandhi.

“Some are born great, some achieve greatness, and some have greatness thrust upon ‘em.” William Shakespeare.

“If you are going to do something half-asked, do not bother doing it at all.” My Great-Grandfather

All of these are great, inspiring quotes by great, inspiring people. When first spoken, I wonder if the author knew they would be remembered forever, posted all over the Internet, used in motivational speeches, or written about in books. Yet these words have gone down in history as memorable, inspiring quotes. What you say or write has the power to resonate, and many of these words stay with people their entire life.

We live with this power everyday, the power to communicate. Some may argue that the power to communicate feelings, opinions, messages, facts and information is one of the most important powers in the world. As a communication major, my passion is communication, and one day it will be my job to make sure a person or a business is communicating effectively.

Communicating well is an everyday challenge. For you never know when what you say will stick — when your statements will be the quote used as someone’s Facebook status or as part of a monumental speech. So make sure when you communicate, no matter how you do it, it is done properly and thoughtfully. Because you never know when your words will become part of history.

Share/Save/Bookmark

Cast Your Vote for Top Dog!

June 21st, 2010 by Camden

Welcome to Talk’s first annual Top Dog Contest! Each of these super stars is worthy of the hardest working “Top Dog” honors but only one will take home the glory on June 25 - National Take Your Dog to Work Day. Vote for your favorite - you can vote once each day through 6:00 p.m. on Monday, June 21. Thanks to all of our participants and their owners - you are all winners!

MEET ABBEY

1abbey

Our dog Abbey Holdridge is not only New Hanover County’s “Top Dog”, but North Carolina’s, as well.  She’s regal (a kennel owner’s word, not mine, thus aka Queen Abbey), pretty, smart, loyal, takes her responsibilities as a family member seriously (keeps the yard free of squirrels and other intrusive creatures), social, kind and loving, and gracious towards our two cats. Are there any other possible adjectives to describe a dog?  She’s getting up there in years. We don’t really know how old she is, because we got her from the pound, where she was taken after found wandering on Shipyard Blvd, without a collar. She was such a special dog that the pound people couldn’t bear to put her down, even though her time was long past due.  She was meant to be a member of our family. -Submitted by Diana Holdridge


MEET CUBBY

cubbyThis is my Yorkshire Terrier, Cubby. He comes to work with me at Poplar Grove Plantation, every day.  He weighs all of four pounds.  And I love’m to bits. - Submitted by Jeanne Walker




MEET ENZO

2enzo

I began fostering Enzo in October of ‘09 and knew within minutes of picking him up that he would not be leaving my home!  He had been chained up 24/7 and a neighbor notified the rescue group Tails U Win, who I did fostering for, and the rest is history.  He is such a love-pup, coming up and leaning into you for a cuddle.  He has never met a stranger.  I have three other larger dogs, all females, and he quite comfortably wears the pants in the pack!! Mr. Personality is always up to something. Enzo will throw a toy for himself and fetch it - if he is in the mood to play and no one is outside with him. He loves companionship. -Submitted by Kate Tomaselli

MEET HANNAH

3hannahHannah gets the paper at the end of the driveway each morning and brings it into the house.  Hannah is a Certified Therapy Dog, certified thru Carolina Canines, and she visits patients and families of patients at the Cape Fear Hospice Center. -Submitted by Joe & Nancy Stoner

MEET HUCK (FINN)

4huckIn addition to being very active Huck (Finn) exerts himself after a nap by draping himself over the sofa. He also walks from the couch to the office which has another couch upon which he rests. -Submitted by Kenneth Hall Epple



MEET (ACTION) JACKSON

jacksonIt is my honor and joy to nominate (Action) Jackson, our Shih Tzu, for the Talk, Inc. Top Dog Contest. My business, Bec and Call, is in the business of providing a variety of services to and usually within other local businesses so Jackson really gets around! The majority of my clients not only welcome Jackson, they almost insist.  If I ever show up without him the first words out of their mouths are “where’s Jackson?”  Jackson is pretty laid back for a small dog and my clients (and their customers if it’s a retail establishment) get a lot of joy out of petting, scratching on and hugging Jack. I don’t think I have to tell you how much he enjoys it in return.

I feel very blessed to have him to share my days and even more blessed that my work allows me the opportunity to share with other Take Your Dog to Work type of businesses and people. -Submitted byRebecca V. Powell

MEET JAGER

5jagerJager has been going to work with me for almost 9 years.  I am a massage therapist and he is a such a Zen pup.  He greets clients who know him at the door with a wag and if he really, really likes them he prances up and down the hallway.  I don’t bring him in for a new client’s first visit because not everyone likes dogs.  I feel sorry for them. He has a pillow in the back of my room where he sleeps during the session and he gets up and leaves with me when it is over. If for some reason he doesn’t come into the office with me, everyone wants to know why he isn’t there.  Some days I think they would rather see him than me.  But I don’t mind.  It is such a joy to have him with me that on days when he doesn’t come, the car and the room seem very, very empty. -Submitted by Katrina Moncrief

MEET LEIA

6leiaMy name is Leia. Actually, that’s Sweet Leia Landshark. My mom named me that after I landsharked a whole roasted chicken when her back was turned. Those were the days. Now, she keeps a better eye on me. As you can see from my name, I’m also sweet and I’m a princess - like Princess Leia. (My brother, Luke, passed away last year). It’s TOUGH work being a princess. People think it’s a breeze with servants managing everything, but seriously ruling a kingdom takes a lot of energy. You have to be constantly on guard lest someone try to upset the balance of power or take advantage of my kind nature. As Princess, I keep watch over my court, ensure the day’s schedule stays on track (meal times are particularly important), and give love to those who serve me well each day.Thank you for honoring us with the Top Dog contest. Even as a princess, it feels good to hear how awesome I am. -Submitted by Tracy Tuten

MEET LUCKY

luckyI adopted “Trooper”, whom I later renamed Lucky at the New Hanover County Animal Shelter on January 18, 2008.  In my mind’s eye, I could picture my future dog: a medium-sized black lab girl.  Looking at the dogs, I didn’t see my black lab but was reminded of how important it was for the dog to pick me (black lab or not).  I was drawn to the one dog that seemingly paid me no attention, unlike the other dogs.  He was listed as a St. Bernard/Collie mix and was definitely not my black lab girl.  I took him out to test our rapport and that was it: he had picked me.  We both knew.  Lucky taught me a very important lesson the very first day I met him: that sometimes you don’t know that what you are looking for is not what you really want or need…and being open to that is the trick.  So, I renamed him “Lucky” for the “lucky fin” in Finding Nemo.

My life has changed in that he has taught me about a higher level of responsibility and generosity.  I enjoy taking care of him, of making sure  is comfortable and happy, and letting him share everything that I have.  I love Lucky very much.  I love taking him for walks and taking him on vacation with me.  I love sharing my life with him and want him to be happy.  This is why Lucky should be the “Top Dog”. -Submitted by Danielle Wallace

MEET LUNA

7lunaLuna deserves the “Top Dog” title because she is such a great example of her breed (Pit Bull). She is super sweet and great with kids. I wish I could bring her to work with me everyday, but I can’t! She always brings a smile to everyone’s face - and is more than willing to give out puppy kisses. Luna love to catch frisbees and run around the backyard with her two sisters, Sadie and Mollie. She is known to all our friends as a serial snuggler - just one big love bug!!! -Submitted by Tanya Szulak

MEET MICAH

micahMicah deserves the hardest working dog honors because he is a vital part of Kenny Barnes’ Studio.  As the top dog, he considers it a privilege to enthusiastically greet anyone who comes to the studio.  He makes clients feel loved and welcomed.  Micah comes to work every day with a great attitude.  He’s never in a bad mood.  He smiles all the time.  When it comes to being a team player, he is very encouraging to the other people who get to work with him at the studio.  Along with the fun and friendly side of Micah, there is the serious, business side as well. Many days, he is not available to see the clients because he has very important business issues that he has to attend to in his “office.”  On these days, he stays in his office and lays really still so he can think clearly.  It may look like he is asleep, but he’s not!  Micah assures us that he thinks better with his eyes closed.

Just to further prove that Micah should win the Top Dog honors, this portrait shows that he stands behind the work of the studio by having his own portrait done by his daddy, Kenny Barnes.  He is such a dedicated little guys! -Submitted by Kenny Barnes

MEET REBEKAH

8rebekahThis is Rebekah at work in her dad’s accounting office. Rebekah was 9 weeks old on this work day. She is now 9 months old and preparing to take her Canine Good Citizen test so she can become a Certified Therapy Dog with her sisters, Hannah and Sara. -Submitted by Joe & Nancy Stoner


MEET RORY

9roryI am nominating Rory for top dog because not only is he the most friendly shop dog, he is an all round caring guy. When his Uncle Finn lost the use of his hind legs, Rory would coax him along on his daily walks, and helping to keep his best friend mobile. He is a champ! -Submitted by Mary Holst


MEET SPARKY

10sparkySparky works tirelessly day and night to make our lives safe, happier and more efficient.  His “title” of “house pet” is quite simple, but he willingly accepts many tasks without whimpering or complaining.  He excels in being a team player, but also works well independently.  His many jobs include the following:

  • Physical trainer - Without Sparky, we would not regularly exercise. He walks with us everyday, multiple times, and we always walk further than we planned, because of his exuberance and love of the outdoors.
  • Kitchen Assistant - He is always willing to clean all plates before they go into the dishwasher.
  • Entertainer - Sparky always keeps us in stitches with his tricks, good disposition and his enthusiasm.
  • Therapist - He always puts a smile on our faces, no matter what kind of day we have.
  • Greeter - He greets our guests at the door with great excitement. Everyone feels welcome.
  • Security Advisor - He alerts us to any out-of-the ordinary noise in or outside of the house.
  • Military Intern - He will “leave no man behind”. While walking, he will always wait for the last person to catch up, and he will not enter the house until everyone is home.
  • Communication Facilitator - Our family is always contacting each other, day or night, to talk about “Sparkisms”, such as:
  • Sparky not eating his breakfast when it was placed in the bathroom - he is normally fed in the kitchen. He sat perfectly still and stared at me, as if to say “I am not eating in the bathroom”, so naturally, the food was moved and he ate.
  • Sparky running to the refrigerator if he hears someone getting string cheese out of the drawer. He can be fast asleep or playing ball - nothing keeps him from the cheese.
  • Sparky closing drawers, when you tell him to “push”.
  • Sparky jumping up to drink water from the bathroom faucet, after I brush my teeth.

Sparky is definitely the “Top Dog” because, not only is he a hard worker, but he is a big, fuzzy 60 pound sweet heart.  His only goal in life is to make everyone happy - what a task that would be for most humans. -Submitted by Amy Sanders

MEET STORM

stormI’d like to nominate my dog Storm, an 8-year-old Belgian Malinois. He doesn’t know I’m doing this and he would be mad at me if he found out, so don’t tell him. As a K-9 member of the all-volunteer Brunswick Search and Rescue, Storm trains almost every weekend of the year - and sometimes more often - to be ready to work with law enforcement officials if needed. He’s certified to search for missing people in the wilderness by following their scent through the air. He also is certified to find human remains, either on land or in the water. And he does all this for no greater reward than a handful of kibble or the joy of fetching a stick. Yes, Storm is “my dog,” but he also is my partner as we train, travel and work throughout southeastern North Carolina. When we’re at home, he likes nothing better than to play fetch with his Kong toy or curl up in the living room while I relax. Thanks or the opportunity to recognize Storm’s hard work and dedication. -Submitted by Jim Ware

MEET WRIGLEY

11wrigleyWrigley is the hard working Sales Manager for Glynne’s Soaps. As Sales Manager, Wrigley’s responsibilities include but are not limited to drawing a crowd to the Glynne’s Soaps booth at the Carolina Beach Farmer’s Market every Saturday morning; acting as a model for the Glynne’s Soaps dog soap advertisements; and being the tester for new dog soaps ideas. Wrigley is a frequent blogger on Glynne’s Soaps blog and he is a twitter hound @wrigleysoapguru. His presence lowers blood pressures and his goofy personality is sure to bring a laugh to the entire office.

While Wrigley is a hard working dog, he is also a dog who knows how to cut loose and have fun. He loves playing fetch on his breaks (or anytime) and is into taking classes and participating in agility and rally. You can read about his adventures on his personal blog Agility Spot. -Submitted by D Gayle Tabor

How to Vote:

On the left side of our Blog page is the Top Dog Voting Poll. Please read all candidates and select the bubble next to the name of who you think is Greater Wilmington’s Top Dog. Then click Vote at the bottom of the voting poll.

Thank You for  participating in Talk Inc Greater Wilmington Top Dog Contest!

Share/Save/Bookmark

Share/Save/Bookmark

talkpr_camden
pawIs Your Dog a Top Dog?

On Friday, June 4, Talk launched our first annual “Top Dog” Hardest Working Dog Contest as part of our month-long celebration of Take Your Dog To Work Day on Friday, June 25th. The contest celebrates dogs like me who work tirelessly and faithfully to keep our loved ones happy and stress free each and every day.

I invite all dog owners – both those who take their canine companions to work and those who don’t – to nominate their pup for “Top Dog” in Greater Wilmington. To enter, just e-mail a photo of your dog to topdog@talkinc.com with a brief explanation of why your furry friend deserves the hardest working dog honors. Only my fellow canine residents of New Hanover, Pender, and Brunswick counties are eligible.

All entries will be posted right here on Talk’s blog on Monday June 18th and visitors can vote for their favorite “Top Dog” once a day through Monday, June 21. The winning dog will be announced on Friday, June 25th – National Take Your Dog To Work Day – and presented with a Top Dog certificate and a gift basket full of goodies for both dog and dog owner. The winner will also be profiled on Talk’s blog and Facebook page.

As the Top Dog here at Talk, I invite you to share your “working like a dog” stories so we can honor your dog for making your day just a little bit brighter.

For more information check out our group page on Facebook, and stay tuned into my “Talk To The Paw” blog.

Share/Save/Bookmark

Social Media Education

June 7th, 2010 by admin

interndiaries2In my first week of interning at Talk I was asked to read articles and do some research for possible tweets. Later in the day I was asked to research blogging platforms. Twitter and blogging are both two things I have never experienced or learned about. As I started to read the PR blogs and news sources, I started to realize that social media is a huge part of the today’s business world and more importantly public relations. So why is it that in my three years at college I have not learned a single thing about social media, and how it can be used properly in a business setting?

Teachers may see Facebook only as the annoying website that distracts their students during lectures, but they eventually will have to face the truth, that Facebook and other social networking sites are becoming more and more a powerful force in the communications world. If teachers don’t want their students to use social networking sites as just another way to not listen to their lectures, then they should educate students on how to properly use these mediums.

My advice to teachers is to embrace the change, and educate students on how important social networking sites are becoming to major companies. If teachers accept this advice then students will be more prepared for the social media driven world that awaits them. But either way social media is going to continue to grow and change the business world, as we know it.

Share/Save/Bookmark

interndiaries

Last semester, I began tan26582731221_4026king classes specifically targeting Public Relations. One of my professors asked us to all join a social network called PROpenMic. The best way I can explain PROpenMic is by relating it to Facebook. It’s a professional social network where you create a profile, join groups, and make friends, the twist is it targets everything that involves Public Relations. PROpenMic was created by Robert French, a professor in the Department of Communication and Journalism at Auburn University. His social network site is rapidly growing with over 6,000 students, faculty, and practitioners from all over the world. Our weekly assignment was to write blogs on PROpenMic and relate them back to what we learned in class.

I have since completed the course, but I have reaped the benefits of this social network site long after. On the main page, I am instantly updated about current issues and how they are being handled by Public Relation professionals. I have been able to meet different students and learn who will be my cometiton and co-workers after graduation. I can search for internships and jobs in just about any city choose. I have also written a handful of blogs about current topics that I will be able to share with potential employers.

So, if you are looking for a professional place to network, PROpenMic is the place to be. It has so much to offer to everyone, especially those in the fields related to Public Relations, go to http://www.propenmic.org for more information.

Share/Save/Bookmark

A Big Mess to Clean Up

May 28th, 2010 by admin

interndiaries

On April 20th, land in the Gulf of Mexico was dramatically affected by a large oil spill off its coast.  Recent reports state that millions of gallons of crude oil have been released into the water. Owned by BP, The Deepwater Horizon drilling rig located 50 miles offshore, was hit with an explosion. This tragedy has placed great strain on families closely impacted. With 11 of BP’s employees still missing, the area’s fishing industry hindebpred, and affected wildlife in the Gulf’s perimeters, people want answers and results.

The CEO of BP, Tony Hayward, quickly addressed the media stating, “We will absolutely be paying for the cleanup operation. There is no doubt about that. It’s our responsibility — we accept it fully.” If the CEO and employees of BP hadn’t made it clear they will pay for all damages, including those involving the family of the missing employees, President Obama reiterated the statement, claiming that BP is soley responsible and they will pay for the damages.

Officials released that due to the pipeline rupture, oil will continue to spill into the Gulf of Mexico for another week at least. BP has assured they are working as fast as possible to fix the rupture located 50,000 feet below sea level, but installation of a device to capture the oil will take some time.

Share/Save/Bookmark

interndiaries

The media has been buzzing for months about internships, debating whether or not they are “legal” or “unpaid labor”. Every company’s situation presents a different case, but what remains is the shear genius of the internship concept.

For years, my peers complained about how they simply did not have the time or motivation to indulge in an internship, but later stressed over their lack of experience as graduation and job searching approached. The interview process is nerve-wracking. And internships are time consuming. But the experience and the acquired knowledge are priceless.

I heard about the internship at Talk though another internship I had last semester. I knew immediately it was something I was interested in. And I was reminded of a quote by Rabindranath Tagore that goes “You cannot cross the sea, merely by starring into the water.” So I researched the company, talked to an advisor, and applied. In essence, I dove in.

I understood that I might have been rejected, but I know from experience all a company can do is say, “No,” and that is okay; it is part of the experience. Interning is a treasure, a gold mine for opportunities. An intern is able to gain experiences they are not able to receive in a classroom, like working in a business setting that applies to your specific degree. It is a unique opportunity for individual and team development, learning time management, confidence, and problem solving.

By interning for a company you are also given the opportunity to network. I am not sure if this word gives me butterflies because I am a Communication Studies Major or because I enjoy meeting people, but Networking, makes all the difference in the corporate world. (Like I said earlier, I heard about this internship though a previous internship.) My intern mentor told me the other day, “Even if the job’s not exactly what you want, apply anyway. If it’s at your dream company at least you’ll get your foot in the door.”

Sometimes, just having that “in” or connection will make all the difference in the world. And with the economic recession, the workforce is more competitive than ever. Having that experience in your field will give you that flair to stand out and the confidence to “dive in.”

Share/Save/Bookmark

interndiaries2Let me just start by saying who knew blogging could be so hard? A blog is defined as “a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.” Being a person that loves to tell stories, and talk to other people about my thoughts and opinions a blog should come naturally to me, right? Wrong.

As I sit here on my second day of my internship at Talk, I cannot for the life of me think of what to write about. Should I write about how I sat here yesterday at the intern’s desk – located in the front of a perfectly designed office (one that has actually won an interior design award!) – with its pink walls, and cheerful staff, and just felt like this is where I belonged? Or should I write about how nerve-wracking it was to finally be able to put the knowledge I have learned over the past 3 years in a college classroom to the test?

Maybe I will just stick to saying that as I sat here yesterday reading through articles and headlines to look for possible tweets, I learned more about what is currently going on in the public relations world than I ever have in a classroom.

As I watched the news last night, I began thinking “oh that would be a good tweet. I have to remember that for tomorrow.” And I realized that this internship has already started to change the way I think of and look at public relations. If this much has already happened, and it is only day two, I can’t even begin to imagine all the knowledge and experience that awaits me here at Talk. And hey, maybe I will even learn to write a blog…

Share/Save/Bookmark

images6Few things strike more fear into the heart of executives than an unexpected call from the media. Handled correctly, interviews can lead to free publicity that raises awareness of your firm and burnishes your reputation. But if you take that call without proper media training and preparation, you can quickly find yourself in a PR quagmire that could damage both your reputation and bottom line.

All business leaders and corporate spokespeople should receive media training. It will ensure that you are adequately prepared to best represent their company. Talk offers half-day and full-day training for both individuals and groups.

Here are some media training tips to get you started.

  1. Do your homework. Preparation is the key to a successful interview. Know what the reporter writes, for whom, and his opinions.
  2. Communicate messages. Interviews are not about answering questions. They are about communicating key messages.
  3. Speak in sound-bites. The news release will provide the reporter with details. Your role is to provide good quotes – pithy, knowing, incisive, bullish and enthusiastic.
  4. Tell Stories. Use stories, analogies and examples to flesh out your key messages. People forget facts. They remember stories.
  5. Keep it simple – don’t get tangled up in too much data and details. Complex topics need to be simplified.
  6. Answer questions briefly and directly. Be brief, concise, and to the point. Do not ramble.
  7. There is no such thing as off the record. If you don’t want something to appear in print, don’t say it. Most journalists will honor an off-the-record statement, but some may not. Don’t take the risk.
  8. When you’re finished, stop. Reporters often use silence to prompt you to say more than you intend. The most damaging statements are often made by interviewees embarrassed by the silence. Don’t fall for the bait.
  9. Tell the truth. You are not obligated to answer a reporter’s questions. But you are obligated to be truthful when you do respond.
  10. Ask for support. Use the interview to ask people to support your cause or buy your product. And let them know how they can learn more.


Share/Save/Bookmark

 

Talk helps businesses in the Carolinas attract new customers, mitigate issues and increase profits.

 
Sept 24 Local SEO
 
Oct 22 Crisis Management
 
November 19 Facebook 101
 
Dec 17 Twitter 101
 
Follow Us:

 

Copyright 2009 Talk, Inc. All rights reserved.
Talk, Inc. 215 Racine Drive, Suit 201. Wilmington, NC, 28403