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Archive for the ‘Talkies’ Category

This Super Bowl spot will put a spell on you

Saturday, January 30th, 2010

When you attach the name Harry Potter to anything, it’s gonna get noticed. When you devote a theme park to the boy who lived, well you have one of the hottest, and most-anticipated vacation spots around. So how do you introduce the Wizarding World of Harry Potter to the world? During the Super Bowl of course! The theme park is set to have a spot in the fist half of the game, according to the New York Times. This ad may very well have a legion of fans waving their Griffindor flags and wishing the Super Bowl was a quidditch match instead of football.

Tags: Harry Potter, Super Bowl Ads, Talkies, Wizarding World of Harry Potter
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CBS Reviews Super Bowl Ad For Gay Dating Site

Friday, January 29th, 2010

Controversy continues to swirl around CBS and its Super Bowl ads. The network is reviewing an ad from ManCrunch.com, a dating site specifically for gay men. Yet after days of deliberation, CBS had still not made a decision whether to air the ad.

The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips. Suddenly, the two begin making out, much to the shock of a guy sitting close by. The ad was submitted to CBS on Monday, January 18, for consideration. ManCrunch says CBS told them all the SuperBowl spots were sold out, but they requested the review in case another advertiser dropped out.

I think this is just a PR ploy by ManCrunch to get publicity for their site. And it worked. They’re grabbing headlines and getting pre-Super Bowl publicity, without having to pay the $2.5+ million price tag of a Super Bowl spot. It’s a ploy that has been used successfully every year. Advertisers produce controversial ads they know will get rejected but enjoy free publicity for their efforts.

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Tags: Super Bowl, Super Bowl Ads, Super Bowl Commercials, Super Bowl Talkies
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Will Coke’s Super Bowl Ad Make Us Happy?

Tuesday, January 26th, 2010

With Pepsi bowing out of the Super Bowl, the field is wide open for Coke and Dr. Pepper to make a big impression. Let’s hope Coke’s Super Bowl spot displays the same type of creativity seen in its new viral video sweeping YouTube. The video showcases a vending machine dispensing “happiness” to unsuspecting students at the Queens campus of St. John’s University. Dubbed Coca-Cola Happiness Machine, the video has already garnered more than 625,000 views on YouTube. The Happiness Machine video dovetails nicely with Coke’s “Open Happiness” advertising campaign. I wonder what kind of Happiness we’ll see during the Super Bowl?

Tags: Super Bowl, Super Bowl Ads, Super Bowl Commercials
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A new Monster in town

Tuesday, January 26th, 2010

With a recently employed Boogeyman and a talented musical beaver on their side, Monster.com has unleashed a monster integrated marketing campaign. Their new campaign, “Get a Monster Advantage,” includes television, print and social media, and focuses on their dedication and ability to help customers during these economic times. The campaign highlights Monster.com’s new resources for employers and job hunters to “Search Better. Plan Better. Connect Better.”

Monster.com’s first television advertisement, which launched during the AFC Championship Game on January 25, 2010, introduced a Boogeyman with the inability to scare children. The commercial illustrates his failure in his job as a “Boogeyman,” and then ultimately his job search for a CPA position. The second television advertisement for the new campaign will debut during the Super Bowl XLIV on February 7, 2010. The commercial will feature music played by a violinist who happens to be a beaver. In addition to the Super Bowl TV spot, the company will create a website that allows users to create music videos with the beaver from the Super Bowl commercial.

Monster.com will air their Super Bowl spot during the first quarter, while their competitor, CareerBuilder.com, has selected a second quarter spot. CareerBuilder.com’s commercial is based on an idea submitted in their consumer “Hire My TV Ad” contest. Monster.com’s commercial was created by the advertising agency BBDO New York.

Tags: Monster.com, Super Bowl, Super Bowl Ads, Talkies
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MSNBC Ranks 10 Worst Super Bowl Ads of All Time

Tuesday, January 26th, 2010

Allison Linn, a senior editor at MSNBC posted this article ranking the 10 worst Super Bowl commercials of all time. I agreed with some of her pics, but not all. Many of the 10 were controversial and hit on negative stereotypes of homophobia, etc. Some were the product of over-zealous creative directors hoping to “stand out.” Some I just couldn’t recollect at all, and I’ve watched most all the games over the past 20 years, so lack of recall indicates a failure in itself. Take a look and let me know what you think.

Tags: Super Bowl Ads, Super Bowl Commercials, Super Bowl Talkies
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We are not alone.

Thursday, January 21st, 2010

At Talk, Super Bowl Sunday is all about what happens between plays. And according to a recent study by Neilsen, 51% of Super Bowl watchers are there for the commercials, too. And it’s no wonder why. Super Bowl spots are some of the most creative, inspired, and extravagant of the year. And that doesn’t even take into account the $2.8 million advertisers are plunking down for their :30 of limelight.

The study also showed that the earlier the commercial airs during the game, the better it is received and remembered. Though we’ll be on the edge of our seats the entire game for the Talkies, eagerly anticipating the next commercial, some fans get “commercial fatigue” by the end of the game. Here’s hoping the creativity holds out to the end!

Tags: Neilsen, Super Bowl Ads, Talkies
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Lower prices mean new contenders for Super Bowl XLIV

Thursday, January 21st, 2010

With the Dot-Com Super Bowl far behind us, marketers turn to a new phenomenon of incorporating social media to get more bang for their $2.8 million investment. Super Bowl advertisers turn to social media sites such as Facebook, Twitter and YouTube to initiate special promotions, consumer involvement and digital elements. Advertisers have already begun campaigning and creating hype for bigger promotions scheduled to begin once their commercial airs on game day. With the accessibility of new mobile technology such as BlackBerry, iPhone and other Smartphones, marketers are banking on increased access to social media while viewing the game.

With high hopes and dependency on viewers to react, many advertisers are utilizing the Super Bowl for the first time to begin new campaigns for the New Year. In attempt to market the Kia Sorento to younger parents, Kia will air their first ever Super Bowl ad featuring characters from the popular Nickelodeon TV show Yo Gabba Gabba. Homeaway.com, a vacation rental service, will air its first yearlong national campaign featuring Chevy Chase and the Griswold family of “National Lampoon’s Vacation.” They not only hope to achieve success from their advertisement, but are also looking to capitalize on the well-known Internet hype that occurs after the commercials air.

Tags: Homeaway.com, Kia, Super Bowl, Talkies
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E-trade births new baby in ad campaign

Thursday, January 21st, 2010

E-trade is introducing a new baby during the NFL playoffs. Perhaps this is a hint of things to come in the Super Bowl?

Tags: Super Bowl Ads, Talkies
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Angry Taxpayers Slam Chrysler for Super Bowl Buy

Tuesday, January 19th, 2010

talkies2 If you don’t think you have a vested interest in Super Bowl advertising, think again. That bail out money that went to the auto manufacturers (your tax dollars) has also bought Chrysler a :60 spot on TV’s highest rated and most expensive venue to promote its new Dodge Charger to 100 million viewers on Super Bowl Sunday. Fair or foul? Well, I’m the first to agree that cars don’t just sell themselves. Smart marketing is required. But surely Chrysler’s PR folks would understand that spending upwards of $5 million on a TV ad wasn’t the best use of funds right now. What do you think?

Here’s a link to an in-depth story in Ad Age.

Tags: Super Bowl, Super Bowl Ads
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Super Bowl Ad Tackles Pro-Life Issue

Tuesday, January 19th, 2010

Excerpted from a January 18 post from the Catholic News Agency

A pro-life ad featuring college football star Tim Tebow and his mother will be aired during the Super Bowl broadcast on CBS. The 30-second ad, sponsored by Focus on the Family, intends to encourage respect for life.

Tebow’s parents served as Christian missionaries in the Philippines. His mother, Pam, had contracted a life-threatening infection while pregnant with him, but she refused medical advice to abort her unborn son. The Super Bowl ad will tell their story, Focus on the Family says. Its theme will be “Celebrate Family, Celebrate Life.”

Funding for the ad comes from a handful of “very generous” donors who specifically contributed funds for the project. No money from Focus on the Family’s general fund was used, the organization adds.

Tags: Super Bowl Ads, Talkies
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