The people have spoken. And the winner is the Google Parisian Love ad. It garnered 29% of the votes in our People’s Choice award. Second place went to the Dorito’s “Hands Off Mama” ad and third place to Budweiser’s Human Bridge spot. Thanks for all of you who voted. Stay tuned next year for Super Bowl Talkies IV. More fun and surprises in store.
Archive for the ‘Talkies’ Category
1. Dodge Charger - Take a Stand
2. Denny’s (all ads collectively)
3. Budweiser Human Bridge
4. Bud Light House
5. Doritos Bark Collar
6. Google - Parisian Love
7. Audi Green Police
8. Dockers - Time to Wear Pants
9. Kia Sorrento - Sock Monkey Joy Ride
10. Monster.com Fiddling Beaver
Pizza Hut and Papa Johns are hoping you’ve got their delivery numbers on your speed dial. Pizza Hut is debuting its new creative by the Martin Agency in Richmond (that clever Geico agency) during the Super Bowl pre-game. Papa Johns is advertising 2 minutes prior to half time.
Pizza Hut’s pre-game strategy assumes game watchers place their pizza orders prior to kick off. Papa Johns is banking on hungry half-time fans who want to restock the buffet.
Martin ads promote “any pizza, any size, any crust, any toppings” for $10 each. Wow. That’s a good deal. If Pizza Hut delivered to our house, I’d be placing on call. But no such luck. In one Pizza Hut spot scheduled to air just before kickoff, a husband and wife are discussing the promotion, and the wife, thrilled with the variety of pizza choices available, says “for the first time in my life, I don’t have to settle.” The husband interjects, “You’re talking about pizza, right?”
Papa Johns is running a spot that shows founder John Schnatter delivering pizzas to workers behind the scenes of the game. The spot was produced by NFL Films to give it an “in-the-game” look that will appear to be happening live. But it’s not.
I look forward to seeing which brand scores more pizza sales today. Sounds like a close call.
Yeah, yeah, I know I’m mixing my sports metaphors, (double plays are baseball) but indulge me please. Diamond Foods is using its one :30 spot in today’s Super Bowl to promote two products - Pop-Secret popcorn and Emerald Nuts. Getting your point across about one product in :30 is challenge enough. But two?
But dig deeper and it appears that Diamond Foods’ strategy is just as much about attracting retailers as it is about appealing to consumers. Retailers give better positioning in the aisles to products they know will be promoted aggressively. Diamond Foods says their popcorn and nuts will be placed in a “whole host of different display options” including end-of-aisle presentations. Positioning has a huge impact on impulse buys like snacks when cruising the supermarket aisles.
Ad Age says the Diamond Foods spot will feature a dolphin trainer at a marine theme park, as well as the phrase “Awesome + Awesome = Awesomer.” I hope the spot has awesome results for them. I’m nuts for nuts. And I like popcorn too. I’ll be serving both this evening.
The last day to vote for Dorito’s Crash the Super Bowl contest was January 31, 2010, and now we must patiently wait for the big reveal. The six finalists were selected from over 4,000 entries and online consumer voting determines the win. Among the finalists is an unusual contender—a church from LA. Their video, titled “Casket,” is not only one of the six finalists, but is also ranked one of the top three most popular ads on the web site. The ad features a funeral for a man whose dying wish was a casket filled with his beloved Doritos.
Also among the finalists are two triangle men, Nick Dimondi of Cary and Joshua Svoboda of Raleigh. Dimondi and Svoboda, along with their team including one of the videographer’s grandfathers, created two of the finalist commercials. The first commercial, “Kids These Days,” features an older man attempting to buy Doritos out of a vending machine. While the old man is gathering his change together, a young man (Svoboda) cuts in line and purchases the last bag of Doritos. Out of nowhere, the old man tasers the “kid” and grabs the Doritos. The second commercial, titled “Underdog,” features Brian Oliver, a Raleigh part-time actor and freelance video editor. The man taunts the dog with Doritos, and the dog outsmarts the man. Dimondi won first place in 2007 for the best homemade Doritos commercial. This year the group stands to win $3.6 million.
What would you do if someone gave you $5000 to come up with an idea on how to better the community? How about if you were given $25,000 or $50,000 or even $250,000? Well if you’re the type of person who has a great idea, then the people over at Pepsi are the ones you want to talk to. Instead of spending millions of dollars on Super Bowl airtime, Pepsi has created The Pepsi Refresh Project. The Pepsi Refresh Project is an initiative put forth by Pepsi telling people that if they have an idea that they feel will benefit the community in some way, to submit it, if it receives enough votes a grant will be awarded. Visitors can vote up to 10 times per day and grants will be awarded every month (up to 32 grants each month)
Needless to say something like this is not inexpensive. Pepsi is putting up $20 million in grants for the top finishers amongst the six categories (health, arts and culture, food and shelter, the planet, neighborhoods, and education).
So submit your ideas to Pepsi and vote for your favorites, you may be lucky enough to win and help change the world around you.
In Pennsylvania, Punxsutawney Phil saw his shadow calling for six more weeks of winter, but it seems truTV has other plans. truTV, previously CourtTV, will air it’s first ever super bowl ad featuring a bite-sized Troy Polamalu of the Pittsburgh Steelers. Polamalu stars as a “groundhog” that sees his shadow, calling for six more weeks of football. The spot, which has already been released online, promotes truTV’s new show NFL FULL CONTACT. The show will premiere Monday, February 8, 2010 at 10 p.m. NFL FULL CONTACT provides a behind-the-scenes look at the 2009-2010 NFL season and allows fans to see what happens behind the game day cameras. The spot is scheduled to appear in the second quarter of the Super Bowl.
McDonald’s officially announced that Dwight Howard and LeBron James will be starring in the much talked about remake of “The Showdown.” The original commercial aired during the 1993 game and has been ranked #6 in “MSNBC’s 10 best Super Bowl ads of all time.” The premise is simple – Michael Jordan and Larry Bird compete in a ridiculous hoops-shooting contest to win a Big Mac and fries. Even if you are not a hoops fan, you will probably remember the catchphase “Over the second rafter, off the floor… nothing but net.” McDonald’s ended up the big winner, while Michael went on to win several more championships and Larry moved on to coaching. So the big question is, can McDonalds create magic again? Can they make it a double? Or will viewers be served warmed up leftovers? Here is a sneak 12 second clip to wet your appetite.