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Why You Should Pay More Attention to Issues than Crises

Tuesday, December 27th, 2011

Everyone is well conditioned to jump into action when a crisis erupts. But what about when an issue is simply brewing on the horizon? Two thirds of all crises never need to reach crisis stage and could be prevented if a communications plan had been initiated when the problem was still an issue. Issues management is one of the most important aspects of corporate communications, but unfortunately, one of the most overlooked.

What is issues management? Issues management involves identifying and addressing threats to an organization’s ability to conduct business. These threats could include public policy, financial resources, competitor activities, legal threats, industry trends, investor relations, industry activists, etc. Any of these threats can damage a company’s reputation and its ability to attract customers and maintain profitability.

For the PR practitioner, issues management requires the skills and judgement of a seasoned professional. It’s risky business. Issues are unpredictable and demand flexibility in strategy and response. Things rarely go as planned. Clients are often uncooperative. It’s human nature to avoid confrontation and it can be difficult to get decision-makers to take corrective action and get in front of an issue before it transforms into a crisis.

But woe to those who don’t heed the warnings — an issue can quickly ignite a crisis if ignored or downplayed.

Here are some tips for initiating an effective issues management program:

1. Identify threats to your business and corporate reputation — develop procedures for identifying issues on an ongoing and consistent basis.

2. Analyze and prioritize threats

3. Develop strategies and action steps to mitigate threats

4. Monitor and adapt strategies as needed

5. Involve issues management professional in every step of the process to ensure strategies enhance your corporate reputation.

Well-intentioned leaders often exacerbate an issue by taking actions before fully evaluating the potential public relations consequences. That’s why it is critical to have a seasoned PR professional involved in issues management and strategic planning at all times. Issues management is a process that demands cooperation and collaboration across teams and departments.

Tags: Crisis Management, Crisis Management Wilmington NC, Issues management, issues management Wilmington NC, Public Relations in Wilmington NC, talk inc, Talk PR
Posted in Crisis Management, Issues Management, Talk | Comments

Why Some Users are Shunning Facebook

Tuesday, September 20th, 2011

Reprinted from CNN.com.

There’s no denying the cultural impact of Facebook. It has united almost 700 million people, including most of you reading this, becoming the greatest social introduction platform the world has ever seen.

But there are also some recent signs of “Facebook fatigue.” There is only so much you can do to socialize online, especially after you’ve exhausted your friend list. Some people also complain they’re spending so much time on Facebook that they’re short-changing the rest of their lives.

Evidence suggests a small but increasing number of users — at least in North America, where Facebook use is especially saturated — may be shunning the site. The site lost more than 7 million active users in the United States and Canada last month, according to data from the blog Inside Facebook, although Facebook disputes those figures.

Others are consciously reducing the time they spend on the site.

“I figured out that I wouldn’t look back as an old man and wish I had spent more time on Facebook,” says David Cole, an IT manager from Boston. Cole said he believes the popular social-networking site is a useful tool, but not a replacement for what he calls “realbook” experiences.

“Instead of working on an essay, I would waste time browsing people’s walls,” says Kip Krieger, a college student from Virginia, who like Cole has consciously reduced how much time he spends on Facebook.

On top of that, Facebook has become predictable, Krieger says.

“It’s really gotten to a point where I know pretty much what my friends are going to post. They usually just write the same thing over and over again, and I am getting sick of that.”

Joshua DeRosa, a Salt Lake City graphic artist and former Facebook user, agrees.

“I don’t need to see pics or hear updates about people’s babies,” he says. “I know what babies look like, and while you might think what Junior did was the cutest thing ever, I couldn’t care less.”

Others contacted for this story say constant status updates may inadvertently discourage more meaningful and sensory interactions that can only take place offline.

“My mom quit Facebook because she wanted us to call her on the phone and see her in person more,” says a 29-year-old Provo, Utah, man who wishes to remain anonymous.

Maybe mother knows best. “It’s working,” he says.

Tags: Facebook, facebook marketing, Social media, social media strategies, Talk, talk inc
Posted in Internet Marketing, Talk | Comments

Crisis Management at Gamecock Nation

Wednesday, July 27th, 2011

I was interviewed yesterday about what type of crisis management strategies Assistant Coach G.A. Magnus and University of South Carolina should employ to rebound from Magnus July 26 arrest for public nuisance when caught urinating outside a bar at 1:30 a.m. in Greenville, SC. Click on link below to view segment.

WLTX-TV segment on Crisis Management for Mangus

Tags: Crisis communication, Crisis Management, G.A. Mangus, Gamecock Football, Gamecock Nation, Talk, Talk PR, University of South Carolina
Posted in Crisis Management, Public Relations, Reputation Management, Talk | Comments

A Brand is Only as Good as its Platform. How Strong is Yours?

Tuesday, November 23rd, 2010

Throughout my 25+ year career as a PR and marketing specialist, I have worked with a wide variety of companies to assist them in developing effective marketing campaigns to boost sales and grow their businesses. My first step in these endeavors is to identify the company’s brand platform. What does the brand stand for? What is the brand mission? What are the company’s values? What is the brand positioning? More often than not, clients (even company presidents of large corporations) do not have good answers to these questions. Most of us are so busy running our business that we unfortunately don’t take the time to create a solid brand platform on which to rest the company’s growth and success.

Here’s a quick summary of the five elements of a successful brand platform. Before launching any marketing initiatives, take time to build your platform. It is well worth the effort and time.

Every strong brand sits upon a platform comprised of five fundamentals:

Mission
Vision
Values
Personality
Positioning

Mission

A mission statement describes a company’s fundamental purpose. It answers the question, “Why do we exist?”

Vision

A vision statement describes a company’s dreams and hopes for the future. The vision statement answers the question, “Where do we want to go?”

Values

Core values are principles that guide employees’ conduct with internal and external audiences. Values impact every aspect of your organization:

Personal work behaviors
Decision-making
Interpersonal interaction
Ability to prioritize
Success – employees who embody values are rewarded, recognized and promoted

Value examples (do not choose more than 6 — 3 to 5 is optimal):

Ambition
Integrity
Fun
Teamwork
Quality
Learning
Compassion

Although these are very important, these are not values:

Family (value = close relationships)
Church (value = spirituality)
Professionalism (value = integrity)

Personality

Brand personality is the attribution of human personality traits to define a brand’s core attributes and characteristics. Examples: creative, warm, friendly, sophisticated, fun, etc.

Positioning

Definition: A brand positioning statement is a succinct description of how your brand meets the needs of your customers in a unique way that provides real value and is not easily replicated by your competitors.

Purpose:

A positioning statement focuses your marketing strategy by acting as a barometer for marketing decisions. Decisions on how to promote the brand (everything from company name to advertising) should be judged by how well they support the brand positioning.

Structure:

The four elements of a positioning statement include:

Target audience
Business description
Points of differentiation
Credibility – reason to believe

Template:

For (target audience), Talk, Inc. is the (business description) that delivers (points of differentiation) because only Talk, Inc. (reason to believe).

Sample:

For B2B businesses in North and South Carolina, Talk is a marketing communications agency that combines expertise in PR, crisis management, graphic design and Internet marketing to craft strategic campaigns that win. Talk is unique in its use of a proven, 4-step process that helps businesses grow, navigate change and mitigate threats.

How to evaluate a positioning statement:

Is it memorable, motivating and focused on your core audience?
Does it provide a distinctive and meaningful picture of the brand that differentiates
it from the competition?
Can the brand own it?
Is it credible and believable?
Does it enable growth?
Does it serve as a filter for marketing strategy?

I routinely host workshops to assist companies in crafting brand platforms. To learn more about how Talk can help your company, call me at 910-371-9770.

Tags: brand platform, brand positioning, Branding, strategic planning, Talk
Posted in Branding, Talk | Comments

Study Says Dogs Improve Office Productivity

Thursday, August 26th, 2010

It’s nice to have an official University study confirm what we’ve know all along. Dogs in the workplace increase productivity and teamwork. The article below is reprinted from the August 12, 2010 issue of the Economist.

THERE are plenty of studies which show that dogs act as social catalysts, helping their owners forge intimate, long-term relationships with other people. But does that apply in the workplace? Christopher Honts and his colleagues at Central Michigan University in Mount Pleasant were surprised to find that there was not much research on this question, and decided to put that right. They wondered in particular if the mere presence of a canine in the office might make people collaborate more effectively. And, as they told a meeting of the International Society for Human Ethology in Madison, Wisconsin, on August 2nd, they found that it could.

To reach this conclusion, they carried out two experiments. In the first, they brought together 12 groups of four individuals and told each group to come up with a 15-second advertisement for a made-up product. Everyone was asked to contribute ideas for the ad, but ultimately the group had to decide on only one. Anyone familiar with the modern “collaborative” office environment will know that that is a challenge.

Some of the groups had a dog underfoot throughout, while the others had none. After the task, all the volunteers had to answer a questionnaire on how they felt about working with the other—human—members of the team. Mr Honts found that those who had had a dog to slobber and pounce on them ranked their team-mates more highly on measures of trust, team cohesion and intimacy than those who had not.

In the other experiment, which used 13 groups, the researchers explored how the presence of an animal altered players’ behaviour in a game known as the prisoner’s dilemma. In the version of this game played by the volunteers, all four members of each group had been “charged” with a crime. Individually, they could choose (without being able to talk to the others) either to snitch on their team-mates or to stand by them. Each individual’s decision affected the outcomes for the other three as well as for himself in a way that was explained in advance. The lightest putative sentence would be given to someone who chose to snitch while the other three did not; the heaviest penalty would be borne by a lone non-snitch. The second-best outcome came when all four decided not to snitch. And so on.

Having a dog around made volunteers 30% less likely to snitch than those who played without one. The moral, then: more dogs in offices and fewer in police stations.

Tags: dogs, dogs in workplace, Talk
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Beware of Brand-Bashing Badvocates

Friday, July 9th, 2010

I love it when PR folks coin a catchy phrase that succinctly captures a cultural phenomenon. “Badvocates,” attributed to Elizabeth Rizzo at Weber Shandwick, are people who stand on a virtual soapbox to criticize or detract from companies, brands or products. Simply put, they’re brand bashers. And left unchecked, they can unravel your company’s reputation — and bottom line — quicker than a jaguar in a yarn shop.

Thanks to the pervasiveness of the Internet and smart phones, consumers can voice their good and bad opinions about your company with just the touch of a button. And badvocates are passionate naysayers. They like to voice their criticisms early and often to whoever will listen. According to Weber Shandwick, badvocates represent 20 percent of adults online worldwide. And each badvocate reaches an average of 14 people. Yikes.

When people are unhappy, they vent their anger quickly — and most often, they vent online. Badvocates’ brand-bashing can get circulated around the globe within minutes. If your company is not actively listening to what’s being said online, you may be caught off guard by the media, customers and competitors who won’t hesitate to escalate the brand-bashing. Monitoring the online conversation can be educational as well. Badvocates often have legitimate gripes that if addressed, can help you strengthen your product line and maybe even turn that naysayer into a brand advocate.

The bad news about badvocates is that they typically control the conversation online and in mainstream media. Why? Because they are more proactive, passionate and prolific than their corporate targets. To mitigate badvocates’ impact, corporate America needs to step up communication efforts and prepare for disaster rather than wait for it to strike. Paul Barsch wrote a great blog for Marketing Profs in which he bemoans that too many businesses shelve or discard “’soft stuff’ such as brand management, press relations, crisis communications and the like . . . in favor of “just-in-time” strategies.”

The problem with the just-in-time approach is that it’s just too late. Restoring a reputation is significantly more difficult, expensive and time-consuming than protecting one. To make sure your business is well protected from the badvocates, consider launching a reputation “wellness” campaign. When it comes to reputation management, an ounce of prevention is worth at least a pound of cure.

Tags: badvocates, Crisis Management, Public Relations, Reputation Management, Talk
Posted in Issues Management, Talk | Comments

Social Media Makes A Huge Impact. Exhibit A: The World Cup

Monday, June 28th, 2010

In denial about the impact of social media in today’s world? Just take a look at the 2010 FIFA World Cup.

Social Media sites like Facebook and Twitter have seen epic numbers ever since the World Cup’s start on June 11^th, where web traffic peaked at about 12.1 million visitors per minute.

Twitter saw its biggest numbers yet when on June 14^th users sent out 2,940 tweets per second when Japan scored against Cameroon, and then again on June 24^th during Japan’s victory over Denmark where the site received 3,283 tweets per second. Twitter normally only receives 750 tweets per second. When the U.S. team advanced into the next round on June 23^rd tweets about the epic event dominated 80% of Twitter’s hot topics.

Facebook has been seeing the big numbers too. On June 12^th when the U.S. played England, over 30% of all status updates referred to the match. Facebook also has been partnering up with ESPN and Univision through its Facebook Connect feature which tracks elements like “fan intensity” and allows people watch the game online to chat with other viewers (a feature I myself used on June 23^rd when the U.S. played Algeria, and I must say it is quit cool)

Other social media features include specific Foursquare badges for users that check-in to over 100 viewing venues in 32 countries around the World. As well as Twitters most popular hashtag yet, #Worldcup which receives hundreds of tweets per minute.

Businesses are catching on to the World Cup social media buzz as well. Many advertisers are promoting their twitter and Facebook accounts rather than their own web pages, because social-media sites provide more impact.

All of this illustrates how important and useful social media is, especially in international business and communication. Social media is more personal and makes quick responses easier, resulting in important dialogue. You can start to see the results of a campaign done online in a matter of minutes, and “retweets” and “Facebook shares” are now important numbers in marketing.

Companies are taking note now, but will this hype keep up even after the World Cup winner is crowned? We can only hope.

Tags: Intern Diaries, Social media
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What Will You Say Today, That Will Be Remembered Tomorrow?

Tuesday, June 22nd, 2010

“You miss 100 percent of the shots you never take” Wayne Gretzy.

“You must be the change you wish to see in the world.” Gandhi.

“Some are born great, some achieve greatness, and some have greatness thrust upon ‘em.” William Shakespeare.

“If you are going to do something half-asked, do not bother doing it at all.” My Great-Grandfather

All of these are great, inspiring quotes by great, inspiring people. When first spoken, I wonder if the author knew they would be remembered forever, posted all over the Internet, used in motivational speeches, or written about in books. Yet these words have gone down in history as memorable, inspiring quotes. What you say or write has the power to resonate, and many of these words stay with people their entire life.

We live with this power everyday, the power to communicate. Some may argue that the power to communicate feelings, opinions, messages, facts and information is one of the most important powers in the world. As a communication major, my passion is communication, and one day it will be my job to make sure a person or a business is communicating effectively.

Communicating well is an everyday challenge. For you never know when what you say will stick — when your statements will be the quote used as someone’s Facebook status or as part of a monumental speech. So make sure when you communicate, no matter how you do it, it is done properly and thoughtfully. Because you never know when your words will become part of history.

Posted in Talk | Comments

Cast Your Vote for Top Dog!

Monday, June 21st, 2010

Welcome to Talk’s first annual Top Dog Contest! Each of these super stars is worthy of the hardest working “Top Dog” honors but only one will take home the glory on June 25 - National Take Your Dog to Work Day. Vote for your favorite - you can vote once each day through 6:00 p.m. on Monday, June 21. Thanks to all of our participants and their owners - you are all winners!

MEET ABBEY

Our dog Abbey Holdridge is not only New Hanover County’s “Top Dog”, but North Carolina’s, as well. She’s regal (a kennel owner’s word, not mine, thus aka Queen Abbey), pretty, smart, loyal, takes her responsibilities as a family member seriously (keeps the yard free of squirrels and other intrusive creatures), social, kind and loving, and gracious towards our two cats. Are there any other possible adjectives to describe a dog? She’s getting up there in years. We don’t really know how old she is, because we got her from the pound, where she was taken after found wandering on Shipyard Blvd, without a collar. She was such a special dog that the pound people couldn’t bear to put her down, even though her time was long past due. She was meant to be a member of our family. -Submitted by Diana Holdridge

MEET CUBBY

This is my Yorkshire Terrier, Cubby. He comes to work with me at Poplar Grove Plantation, every day. He weighs all of four pounds. And I love’m to bits. - Submitted by Jeanne Walker

MEET ENZO

I began fostering Enzo in October of ‘09 and knew within minutes of picking him up that he would not be leaving my home! He had been chained up 24/7 and a neighbor notified the rescue group Tails U Win, who I did fostering for, and the rest is history. He is such a love-pup, coming up and leaning into you for a cuddle. He has never met a stranger. I have three other larger dogs, all females, and he quite comfortably wears the pants in the pack!! Mr. Personality is always up to something. Enzo will throw a toy for himself and fetch it - if he is in the mood to play and no one is outside with him. He loves companionship. -Submitted by Kate Tomaselli

MEET HANNAH

Hannah gets the paper at the end of the driveway each morning and brings it into the house. Hannah is a Certified Therapy Dog, certified thru Carolina Canines, and she visits patients and families of patients at the Cape Fear Hospice Center. -Submitted by Joe & Nancy Stoner

MEET HUCK (FINN)

In addition to being very active Huck (Finn) exerts himself after a nap by draping himself over the sofa. He also walks from the couch to the office which has another couch upon which he rests. -Submitted by Kenneth Hall Epple

MEET (ACTION) JACKSON

It is my honor and joy to nominate (Action) Jackson, our Shih Tzu, for the Talk, Inc. Top Dog Contest. My business, Bec and Call, is in the business of providing a variety of services to and usually within other local businesses so Jackson really gets around! The majority of my clients not only welcome Jackson, they almost insist. If I ever show up without him the first words out of their mouths are “where’s Jackson?” Jackson is pretty laid back for a small dog and my clients (and their customers if it’s a retail establishment) get a lot of joy out of petting, scratching on and hugging Jack. I don’t think I have to tell you how much he enjoys it in return.

I feel very blessed to have him to share my days and even more blessed that my work allows me the opportunity to share with other Take Your Dog to Work type of businesses and people. -Submitted byRebecca V. Powell

MEET JAGER

Jager has been going to work with me for almost 9 years. I am a massage therapist and he is a such a Zen pup. He greets clients who know him at the door with a wag and if he really, really likes them he prances up and down the hallway. I don’t bring him in for a new client’s first visit because not everyone likes dogs. I feel sorry for them. He has a pillow in the back of my room where he sleeps during the session and he gets up and leaves with me when it is over. If for some reason he doesn’t come into the office with me, everyone wants to know why he isn’t there. Some days I think they would rather see him than me. But I don’t mind. It is such a joy to have him with me that on days when he doesn’t come, the car and the room seem very, very empty. -Submitted by Katrina Moncrief

MEET LEIA

My name is Leia. Actually, that’s Sweet Leia Landshark. My mom named me that after I landsharked a whole roasted chicken when her back was turned. Those were the days. Now, she keeps a better eye on me. As you can see from my name, I’m also sweet and I’m a princess - like Princess Leia. (My brother, Luke, passed away last year). It’s TOUGH work being a princess. People think it’s a breeze with servants managing everything, but seriously ruling a kingdom takes a lot of energy. You have to be constantly on guard lest someone try to upset the balance of power or take advantage of my kind nature. As Princess, I keep watch over my court, ensure the day’s schedule stays on track (meal times are particularly important), and give love to those who serve me well each day.Thank you for honoring us with the Top Dog contest. Even as a princess, it feels good to hear how awesome I am. -Submitted by Tracy Tuten

MEET LUCKY

I adopted “Trooper”, whom I later renamed “Lucky“ at the New Hanover County Animal Shelter on January 18, 2008. In my mind’s eye, I could picture my future dog: a medium-sized black lab girl. Looking at the dogs, I didn’t see my black lab but was reminded of how important it was for the dog to pick me (black lab or not). I was drawn to the one dog that seemingly paid me no attention, unlike the other dogs. He was listed as a St. Bernard/Collie mix and was definitely not my black lab girl. I took him out to test our rapport and that was it: he had picked me. We both knew. Lucky taught me a very important lesson the very first day I met him: that sometimes you don’t know that what you are looking for is not what you really want or need…and being open to that is the trick. So, I renamed him “Lucky” for the “lucky fin” in Finding Nemo.

My life has changed in that he has taught me about a higher level of responsibility and generosity. I enjoy taking care of him, of making sure is comfortable and happy, and letting him share everything that I have. I love Lucky very much. I love taking him for walks and taking him on vacation with me. I love sharing my life with him and want him to be happy. This is why Lucky should be the “Top Dog”. -Submitted by Danielle Wallace

MEET LUNA

Luna deserves the “Top Dog” title because she is such a great example of her breed (Pit Bull). She is super sweet and great with kids. I wish I could bring her to work with me everyday, but I can’t! She always brings a smile to everyone’s face - and is more than willing to give out puppy kisses. Luna love to catch frisbees and run around the backyard with her two sisters, Sadie and Mollie. She is known to all our friends as a serial snuggler - just one big love bug!!! -Submitted by Tanya Szulak

MEET MICAH

Micah deserves the hardest working dog honors because he is a vital part of Kenny Barnes’ Studio. As the top dog, he considers it a privilege to enthusiastically greet anyone who comes to the studio. He makes clients feel loved and welcomed. Micah comes to work every day with a great attitude. He’s never in a bad mood. He smiles all the time. When it comes to being a team player, he is very encouraging to the other people who get to work with him at the studio. Along with the fun and friendly side of Micah, there is the serious, business side as well. Many days, he is not available to see the clients because he has very important business issues that he has to attend to in his “office.” On these days, he stays in his office and lays really still so he can think clearly. It may look like he is asleep, but he’s not! Micah assures us that he thinks better with his eyes closed.

Just to further prove that Micah should win the Top Dog honors, this portrait shows that he stands behind the work of the studio by having his own portrait done by his daddy, Kenny Barnes. He is such a dedicated little guys! -Submitted by Kenny Barnes

MEET REBEKAH

This is Rebekah at work in her dad’s accounting office. Rebekah was 9 weeks old on this work day. She is now 9 months old and preparing to take her Canine Good Citizen test so she can become a Certified Therapy Dog with her sisters, Hannah and Sara. -Submitted by Joe & Nancy Stoner

MEET RORY

I am nominating Rory for top dog because not only is he the most friendly shop dog, he is an all round caring guy. When his Uncle Finn lost the use of his hind legs, Rory would coax him along on his daily walks, and helping to keep his best friend mobile. He is a champ! -Submitted by Mary Holst

MEET SPARKY

Sparky works tirelessly day and night to make our lives safe, happier and more efficient. His “title” of “house pet” is quite simple, but he willingly accepts many tasks without whimpering or complaining. He excels in being a team player, but also works well independently. His many jobs include the following:

Physical trainer - Without Sparky, we would not regularly exercise. He walks with us everyday, multiple times, and we always walk further than we planned, because of his exuberance and love of the outdoors.
Kitchen Assistant - He is always willing to clean all plates before they go into the dishwasher.
Entertainer - Sparky always keeps us in stitches with his tricks, good disposition and his enthusiasm.
Therapist - He always puts a smile on our faces, no matter what kind of day we have.
Greeter - He greets our guests at the door with great excitement. Everyone feels welcome.
Security Advisor - He alerts us to any out-of-the ordinary noise in or outside of the house.
Military Intern - He will “leave no man behind”. While walking, he will always wait for the last person to catch up, and he will not enter the house until everyone is home.
Communication Facilitator - Our family is always contacting each other, day or night, to talk about “Sparkisms”, such as:
Sparky not eating his breakfast when it was placed in the bathroom - he is normally fed in the kitchen. He sat perfectly still and stared at me, as if to say “I am not eating in the bathroom”, so naturally, the food was moved and he ate.
Sparky running to the refrigerator if he hears someone getting string cheese out of the drawer. He can be fast asleep or playing ball - nothing keeps him from the cheese.
Sparky closing drawers, when you tell him to “push”.
Sparky jumping up to drink water from the bathroom faucet, after I brush my teeth.

Sparky is definitely the “Top Dog” because, not only is he a hard worker, but he is a big, fuzzy 60 pound sweet heart. His only goal in life is to make everyone happy - what a task that would be for most humans. -Submitted by Amy Sanders

MEET STORM

I’d like to nominate my dog Storm, an 8-year-old Belgian Malinois. He doesn’t know I’m doing this and he would be mad at me if he found out, so don’t tell him. As a K-9 member of the all-volunteer Brunswick Search and Rescue, Storm trains almost every weekend of the year - and sometimes more often - to be ready to work with law enforcement officials if needed. He’s certified to search for missing people in the wilderness by following their scent through the air. He also is certified to find human remains, either on land or in the water. And he does all this for no greater reward than a handful of kibble or the joy of fetching a stick. Yes, Storm is “my dog,” but he also is my partner as we train, travel and work throughout southeastern North Carolina. When we’re at home, he likes nothing better than to play fetch with his Kong toy or curl up in the living room while I relax. Thanks or the opportunity to recognize Storm’s hard work and dedication. -Submitted by Jim Ware

MEET WRIGLEY

Wrigley is the hard working Sales Manager for Glynne’s Soaps. As Sales Manager, Wrigley’s responsibilities include but are not limited to drawing a crowd to the Glynne’s Soaps booth at the Carolina Beach Farmer’s Market every Saturday morning; acting as a model for the Glynne’s Soaps dog soap advertisements; and being the tester for new dog soaps ideas. Wrigley is a frequent blogger on Glynne’s Soaps blog and he is a twitter hound @wrigleysoapguru. His presence lowers blood pressures and his goofy personality is sure to bring a laugh to the entire office.

While Wrigley is a hard working dog, he is also a dog who knows how to cut loose and have fun. He loves playing fetch on his breaks (or anytime) and is into taking classes and participating in agility and rally. You can read about his adventures on his personal blog Agility Spot. -Submitted by D Gayle Tabor

How to Vote:

On the left side of our Blog page is the Top Dog Voting Poll. Please read all candidates and select the bubble next to the name of who you think is Greater Wilmington’s Top Dog. Then click Vote at the bottom of the voting poll.

Thank You for participating in Talk Inc Greater Wilmington Top Dog Contest!

Tags: Take Your Dog To Work Day, Talk, Top Dog Contest
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