Internet Marketing Services, Wilmington NC

Archive for the ‘Professional Development’ Category

How not to land a job

Tuesday, April 13th, 2010

We all know the job market is tough. Especially for new grads with little to no experience. Yet I am amazed at the resumes that cross my desk and infiltrate my inbox. Some are good and make me wish we were hiring because this person really has his/her stuff together; some are just eeh, leaving the job seeker mostly forgettable; and then some are so frustrating that I want to shake these recent and soon-to-be grads until they’re sobbing and quietly repeating the mantra “I will not write bad cover letters, I will not write bad cover letters, I will not…”

It’s not that these kids (and I say “kids” knowing I’m only nine or so years older than most of them) don’t try. They do. And they mean well. They just don’t seem to grasp just how many other candidates they’re up against, and that every little mistake they make stands up, does the Macarena and screams, “Did you see me, did you see me?”

I will be sharing some of the worst offenders with you on a (hopefully) weekly basis to illustrate what works and what doesn’t when trying to get a job. I mean no disrespect to those whose cover letters I dissect. I merely want to offer helpful insight so that others can learn from these mistakes. And maybe get a laugh or two along the way.

Let’s jump right in.

Talk,

I would like to submit my resume to you for a position with the company. I believe that creativity is key when it comes to this position and I believe that it is one of my strongest traits. Not only do you have to know how to read and understand the people and products you are working with, but you have to develop something that you can then present to others. The presentation is my favorite part because if you feel passionate about something, the possibilities are endless. That is how I feel about television [Talk is not a television company, nor a video production company] and the work that I put into it. Savannah [Talk is in Wilmington, NC not Savannah, GA] is an area that I am familiar with and am not looking for a job that is too easy, I am not looking for a job that’s to [too] hard [This isn’t Goldilocks. No job is “just right.” I am looking for a career that can challenge me and if I work hard enough, can find great success at [How does that help my company?]. Thanks in advance and I look forward to your response.

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Christmas Trash We Love 12/16

Monday, December 21st, 2009

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Debbie loves the fiber optic star on top of our Christmas tree – We bought it at CVS two years ago. It’s clear plastic and has a pulsating glow that burns red, then blue, then green, then yellow, then back to red again. It’s FABULOUS and is the perfect bit of “trash” to our otherwise glamorous and beautiful Christmas tree.

Nathan loves the oversized, horribly obnoxious and bright Christmas trees that people put in their yards during Christmas time – They take spreading Christmas cheer to a whole new level by making sure you’re aware it’s still Christmas, even when your blinds are closed! It’s fantastic.

Shawn loves lit up animatronic reindeer – These lawn ornaments have the same affect on me that faux wood fencing does. Both make me want to swerve abruptly and mow them down with my car. It astounds me that even the nicest of homes in the nicest of areas will surround their homes with plastic fencing. And it all seems to be okay. The same thing has happened with these twinkly white light entangled reindeer, slowly bucking their heads as if to say “who did this to me and why?”

Susan loves my dad’s felt holly bowtie – There’s not much worse at the holiday’s than horribly tacky attire, like sweatshirts with wooden ornaments attached to a painted-on tree or sweaters with knitted reindeers or snowmen. That being said, one of my favorite things about Christmas is a felt bowtie in the shape of holly leaves and berries that my dad wears every year  – and has as long as I can remember. And while it drives my stepmom nuts, it’s kinda endearing that my dad is such a dork about the holiday. It just wouldn’t be Christmas without it.

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Things We’re Thankful For 11/25

Wednesday, November 25th, 2009

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In the spirit of Thanksgiving, this week we’re sharing the things we’re thankful for. Happy Turkey Day, y’all!

Debbie is thankful that I still love what I do after 25 years in marketing communications – Every day I learn something new and I’m constantly entertained by the creativity that defines our industry. And, of course, the biggest reason that I love my job is the wonderful people I get to work with every day. I’ve had the good fortune to work with a very talented crew of creative thinkers, writers, designers and Internet experts over the years. For their hard work and great sense of humor, I’m truly thankful. Happy Thanksgiving!

Nathan is thankful for my Macbook Pro – I love working from a laptop as it allows me to be portable, giving me the ability to work from anywhere. But I guarantee I wouldn’t love it as much if I wasn’t working on a Macbook. When it comes to working on a laptop, I can literally work 5x faster on my macbook than I can on any other laptop because of Apples multi-touch technology. So nice!

Shawn is thankful for great clients – Over the years I have worked with a lot of them. Too many to possibly try to count or recall off the top of my head. But then, out of the blue, I’ll come across an old file or a name will come up in conversation and it instantly triggers working with that client. The good, the bad (usually minimal), and the fun. All of it. Fortunately, this year I’ve had the pleasure of working with some of the best clients yet. Not because they are easy to please, but instead because they are fun to please. Open to ideas. Interested. Excitable. All the things that are fuel for a creative type such as myself.

Susan is thankful for my Blackberry Curve – I’ve finally come into the smart phone age. After resisting the craze for years because I didn’t want to spend the extra money, I finally gave in and got the Blackberry Curve at Verizon. And I’m so happy I did. Not only can I check my email on the fly, but I can update my Twitter and Facebook status while on the road this holiday season (well, not actually on the road because I still can’t stand those who text and drive!). But don’t be surprised to see me talking about the Long John Silver’s at Exit 172 on I-20 or (hopefully) a fun lunch the Chick-Fil-A in Madison, Georgia with former Talker, Ashley!

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Things We Love 11/18

Wednesday, November 18th, 2009

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Debbie loves the greeting card selection at Cruiser’s Car Wash – What a brilliant marketing idea to carry greeting cards at a carwash! I’ve probably spent as much on greeting cards there as I have on the car washes. I’m happy because I get two chores done instead of one, and Cruisers is happy because they add to their bottom line. Makes me wonder what type of complimentary product or service could benefit our customers at Talk. Any ideas?

Nathan loves Google Wave – Having recently received my invite for Google Wave (I was like a kid at Christmas) I’ve been playing around with it quite a bit. I would say, the most awesome part about Wave is that it really aids in pushing collaboration over a virtual environment (the internet). If you’re not familiar with Wave, there’s a ton to it. But think of it this way - what if your e-mail, your document editing, looking up directions, and so forth were all in real-time, and people who you give certain access to could watch you do it in real-time (and respond). It’s awesome.

Susan loves gogocake.com – Looking for a fun way to brand your snacks? Check out Gogo Cake, an online cake decorating site that allows you to upload your own design to be printed on an edible sugar sheet. You can do large or small cakes, cookies, or even apply to snacks, such as Rice Krispies treats, Little Debbie Nutty Bars and Hershey’s miniatures. I’m testing it out on a New Moon cake this Thursday in honor of the second installment of the Twilight Saga movies!

Terry loves SuperFreakonomics – The “freakquel” to the original bestseller, SuperFreakonomics doesn’t disappoint. The often-amusing economist point-of-view of the hidden forces behind day-to-day activities reminds me just how often things aren’t what they seem. The greatest treat of the book comes in the epilogue, when we learn about the consequences of introducing money into a society of monkeys. One quick teaser: They had to stop the experiment short for fear of causing lasting problems. Check out the Freakonomics blog here if you still need convincing.

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Things We Love 11/11

Thursday, November 12th, 2009

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Debbie loves Grand Union Pub at The Forum Shops on Military Cutoff Road – Went to Grand Union Pub Saturday night for dinner and was delighted with the decor, the food and the huge, circular bar. The interior has been completely transformed with sky high ceilings, warm woods and exposed brick. The extensive beer selection of tap and bottled brews will satisfy beer aficionados. The veggie burger and sweet potatoe fries were great and the price was right. I will return often.

Shawn loves Trivial Pursuit’s new campaign which pits males against females – That usually never turns out well for anyone involved. But this is actually a great playful campaign complete with a hysterical video showing men and women caught in the act of stupidity as well as an interactive Web site. After logging on to defend my gender I got a little nervous with my first two wrong answers, but then I hit a winning streak and decided to call it a day. I did my part to defend the intellegience intelligence of men all around the world.

Susan loves the “Dislike” addon for Facebook – some days your friends post something on Facebook that really makes you wonder where the Dislike button is. Like, say if they cancel plans with you at the last minute, you want to be able to show your displeasure. But all Facebook will let you do it “like” it. Well now, my snarky friends, thanks to Firefox there is an addon that you can use that will squeeze a “Dislike” option into your newsfeed. The only caveat, your friends must have the addon too in order to see your justified thumbs-down opinion.

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Things We Love 11/4

Wednesday, November 4th, 2009

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Debbie loves holiday catalogs – And much to my delight, the annual onslaught of holiday catalogs is in full swing. I enjoy leafing through the holiday editions of Pottery Barn, LLBean, PetsUSA and Sundance. I rarely order by phone and do most transactions online, but the catalog is the marketing catalyst that drives me online. So contrary to what some marketers will espouse, traditional catalogs are still an effective sales tool. So bring on the catalogs. I’m ready to start shopping and collecting creative gift ideas!

Nathan loves the triangle roll – If you’re in Wilmington and haven’t been to Hiro’s Steakhouse near Racine, during the business week they have half dollar sushi until 7pm. Try the triangle roll. It’s seriously the most odd sounding yet most delicious tasting sushi roll ever. It’s a combination of something like pineapple and mango and other amazing flavors. Yes, it probably has sushi makers of old rolling over in their grave, but it’s amazing. I’ll be honest. The first time you try it, you’ll be confused. You will probably order some other sushi rolls. Then, after about 20 minutes, the absolute deliciousness will hit you… and you’ll have a new favorite.

Susan loves NaNoWriMo – November is National Novel Writing Month (NaNoWriMo). The goal: write a 50,000-word novel in 30 days. That boils down to 1,667 words a day. My novel is a tale of  sisters, cupcakes. Oh yeah, and a little about love. To help keep me motivated to reach my goals, I follow #nanowrimo on Twitter to connect with other writers who are on this insane journey with me. I also loaded the NaNoWriMo app on Facebook, which posts my word count to my wall when I update the official tally on the NaNoWriMo site. After the first 3 days I’m at 7,122 and counting!

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How NOT to part with your employer

Thursday, October 29th, 2009

Quitting jobs in a dramatic over-the-top fashion is something many people fantasize about at one time or another. Most people realize the transient pleasure this may give them will more likely lead to more lasting problems.interndiaries2

One disgruntled Starcom employee however, apparently decided that speaking his mind was worth it, regardless of the consequences. While you will almost certainly sympathize with at least some of his note, perhaps most of it even, the point is that if you will ever be seeking employment again, it’s probably best not to burn those bridges.

Funny? Sure. Treating your career like a joke? You decide.

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Avoid A Crisis By Planning For One Webinar Video

Thursday, October 22nd, 2009

Thanks again to everyone who attended our Crisis Management Webinar! You can view the  slides for this webinar on how to avoid a crisis by planning for one, and we also have a list of our other videos that are available to watch for free. If you have any questions, feel free to e-mail us or leave a comment!

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Crisis Management: Avoid A Crisis by Planning for One webinar slides

Thursday, October 22nd, 2009

Thanks again to everyone who attended our Crisis Management webinar! If you have any additional questions that we didn’t get a chance to answer, please feel free to leave it in the comments below and we’ll respond how we can there! Check back next week for a video of the presentation.

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Things We Love 10/21

Thursday, October 22nd, 2009

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Debbie loves GE’s Ecomagination program – I learned of GE’s ambitious foray into green initiatives at the GreenLiving Expo luncheon hosted on Wednesday, October 21 by Greater Wilmington Business and Cape Fear Green Building Alliance. Katharine Brass, Executive Director of Ecomagination, was the keynote speaker and did an excellent job of detailing why GE is investing billions into green initiatives. GE developed the Ecomagination project in 2005 to help meet customers’ demand for cleaner and more energy-efficient products and to drive growth and profits for GE. Ecomagination is a green initiative that is truly green. Meaning that it both saves resources and makes money. What’s not to love?

Nathan loves his non gas guzzling vehicle – Sure, it’s a KIA, which isn’t exactly an upgrade from my most recent vehicle, but there’s just something satisfying about being able to drive an entire week without having to get gas. Perhaps the biggest loss for me is that the KIA doesn’t even really have horsepower. Horsepower doesn’t even seem like a comparable scale for it. I’d say it’s should be gaged with something a little less powerful, like badgers. But that can be good, too. I am probably a lot less reckless while driving now. You just have to drive differently when you don’t have a strong set of horses pulling your wheels. Never the less, I am loving my KIA.

Susan loves Glee – This little gem of a show is truly brilliant. From the witty, snarky writing to the kick-butt music selections to the in-your-face stereotypes, I can’t get enough of Glee. And the marketing genius behind the show certainly knows what he/she is doing. The Glee kids will have two albums coming out featuring the songs from the show, they’re going on tour, and they are even going to sing the National Anthem at the World Series. Take that, NBC, for not letting these cool kids in your Macy’s Thanksgiving Day Parade. They’ll continue to rock the rest of the world long after your balloons deflate.

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