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Archive for the ‘Internet Marketing’ Category

Why Some Users are Shunning Facebook

Tuesday, September 20th, 2011

Reprinted from CNN.com.

There’s no denying the cultural impact of Facebook. It has united almost 700 million people, including most of you reading this, becoming the greatest social introduction platform the world has ever seen.

But there are also some recent signs of “Facebook fatigue.” There is only so much you can do to socialize online, especially after you’ve exhausted your friend list. Some people also complain they’re spending so much time on Facebook that they’re short-changing the rest of their lives.

Evidence suggests a small but increasing number of users — at least in North America, where Facebook use is especially saturated — may be shunning the site. The site lost more than 7 million active users in the United States and Canada last month, according to data from the blog Inside Facebook, although Facebook disputes those figures.

Others are consciously reducing the time they spend on the site.

“I figured out that I wouldn’t look back as an old man and wish I had spent more time on Facebook,” says David Cole, an IT manager from Boston. Cole said he believes the popular social-networking site is a useful tool, but not a replacement for what he calls “realbook” experiences.

“Instead of working on an essay, I would waste time browsing people’s walls,” says Kip Krieger, a college student from Virginia, who like Cole has consciously reduced how much time he spends on Facebook.

On top of that, Facebook has become predictable, Krieger says.

“It’s really gotten to a point where I know pretty much what my friends are going to post. They usually just write the same thing over and over again, and I am getting sick of that.”

Joshua DeRosa, a Salt Lake City graphic artist and former Facebook user, agrees.

“I don’t need to see pics or hear updates about people’s babies,” he says. “I know what babies look like, and while you might think what Junior did was the cutest thing ever, I couldn’t care less.”

Others contacted for this story say constant status updates may inadvertently discourage more meaningful and sensory interactions that can only take place offline.

“My mom quit Facebook because she wanted us to call her on the phone and see her in person more,” says a 29-year-old Provo, Utah, man who wishes to remain anonymous.

Maybe mother knows best. “It’s working,” he says.

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Micah wins Top Dog honors in Talk’s Top Dog Contest

Friday, June 25th, 2010

micahtopdogMicah, a six year-old Shih-tzu owned by Kenny and Elizabeth Barnes of Wilmington, took “Top Dog” honors at Talk, Inc.’s first annual Top Dog Contest in celebration of today’s Take Your Dog to Work Day. The online contest was launched on Friday, June 18 with 16 entries ranging from couch potatoes to service dogs and secured more than 2,100 votes until the polls were closed on Monday, June 21 at 6:00 p.m.

The “Top Dog” contest was launched to celebrate dogs like Talk’s own Top Dog, Camden, who work tirelessly either at home or at the office to keep their loved ones happy and stress free each day. Winning dog Micah works at Kenny Barnes Studios and performs a wide variety of important jobs, such as enthusiastically greeting customers and making clients feel loved and welcomed.

“Micah comes to work every day with a great attitude,” said Kenny Barnes, Micah’s owner.  “Along with the fun and friendly side of Micah, there is the serious, business side as well. It may look like he is asleep, but he’s not!  Micah assures us that he thinks better with his eyes closed.”

Entrants in the online contest were asked to submit a photo of their dog and a brief explanation of why their pooch deserved Top Dog honors. The Barnes entered a custom portrait of Micah created by his “daddy,” portrait artist Kenny Barnes. The entries were posted online at Talk’s blog, which included a survey that allowed visitors to vote for their favorite Top Dog. The contest was launched and promoted via the Talk blog, Facebook, Twitter and e-mail marketing.

On Friday, June 25, Micah and his owners were presented with a basket of goodies for both dog and human. Prizes included goods and services donated by Zeetlegoo’s Pet & People Store, Port City Java, Coastal K9 Bakery, and Pedigree.

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Pedigree Hits Another Home Run with Dog Joy in Slow Motion

Thursday, March 4th, 2010

Talk is defined by its love of all things dog. And Pedigree ranks high on our love list. Pedigree continues to capture our imagination and admiration for its compelling ad campaigns and pet adoption drive. I spent a couple of hours on Pedigree’s site on Sunday night reviewing the profiles of puppies all across the nation looking for a good home. It’s an incredible service that is placing dogs in loving homes every day.

Below is a beautifully produced spot flying around YouTube that features a series of dogs in slow motion relishing a piece of Pedigree kibble. It’s a gorgeous piece of videography. Pedigree truly gets dog lovers and the joy we all derive from our furry friends. Four paws up for Pedigree’s love of dogs and dog lovers. Bravo.

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YouTube Videos Now Part of Tufts College Admissions

Tuesday, February 23rd, 2010

images5Remember when Legally Blonde’s Elle Woods submitted a sexy poolside video as part of her admissions package for Harvard Law? Well, it seems the trend is catching on. Tufts University is now accepting YouTube videos as part of the admissions process. This certainly bodes well for the extroverted, creative types out there who have a laptop handy with a built-in camera. This is just another example of how technology and social media is changing the way in which we communicate and market — with each other and college application boards.

Making videos has never been easier. The Talk team made two Super Bowl Talkies videos recently to promote our annual promotion to judge Super Bowl ads. It took nothing more than a referee outfit, some creative copywriting, a camera-loving Creative Director (that’s me) and my laptop. Voila, in less than 30 minutes, we had two videos to promote our annual Super Bowl event. Cost? A few dog biscuits for my co-star Camden (woof).

If there are any parents of graduating seniors out there who need some help creating a compelling video application, give us a call. Talk is for hire.

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Facebook Marketing 101 Webinar Hosted by Talk

Monday, November 23rd, 2009

Facebook Marketing 101 Webinar - Talk on Talk’s Vimeo. (Note: The webinar doesn’t start till 4:30)

Thanks again to everyone who attended our Facebook Marketing! You can view the  slides for this webinar on how to grow your business using Facebook, and we also have a list of our other videos that are available to watch for free. If you have any questions, feel free to e-mail us or leave a comment!

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5 ways to get more Facebook Fans for your company

Wednesday, November 11th, 2009

Image by acaben

More and more companies are embracing Facebook by creating a unique Facebook Page for their company on the 320+ million user social networking giant. The increasing adoption of Facebook for companies should come as no surprise as Facebook is reporting approximately 500,000 new users signup for their social network daily. The challenge, of course, is once you start a Page, how do you get more fans? Fans, after all, are what make having a page worth it, and give companies the opportunity to begin to engage new clients. We’ve put together a list of the 5 most common ways companies are growing the number of fans they have.

1) Giving away freebies for participation

Restaurants have been particularly aggressive with the idea of the “food for fans” model, as Outback Steakhouse, Whole Foods, Starbucks and many others are offering free food for becoming a fan. Contests have proven to be another great way to use free products or services in a more conservative manner to pull in new fans.

2) Exclusive content

Making your fans feel special and involved is a big piece of the engagement puzzle. When your fans become involved, this explodes the viral potential of your Page. Every comment, like, or post has the potential to show your Page to all of your fans friends. Exclusive content lets fans know they’re not just part of another marketing message. BestBuy and The Office do a great job of this.

3) Make your page a resource

Give your current customers a reason to keep coming back to your page and they will be more inclined to share your Page with their friends. When you create a Page that adds legitimate value to its fans, like Harris Teeter offering coupons and nutritional information.

4) Add your Facebook Page address to all communications

We know. It sounds simple and silly but you would be surprised how much adding your Page URL to e-mail and other customer communication messaging can help boost your fan numbers, giving you even more opportunity to communicate with them.

5) Buy your fans

It’s not as altruistic as the other ways to get fans on Facebook, but that doesn’t mean it isn’t as effective. Facebook allows you to run an “ad” that can be targeted to very specific demographics with very specific interests. What’s more, you can run ads on Facebook that are specific to building your fans, placing a “become a fan” link in the ad itself.

These certainly aren’t the only ways to improve the number of Facebook fans you have. Have you experimented with any other methods? Share in the comments!

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Facebook: The difference between the “Live Feed” versus the “News Feed”

Friday, October 30th, 2009

As usual, anytime Facebook makes an update to their design, people swarm in droves to complain about it and rally against it. Since Facebook usually ignores that rally cry, I figure the new design is here to stay, and as such, I wanted to answer what I have found to be the most common question about the new design due to Facebook’s fairly poor naming convention.

newsvlive

What’s the difference between the “News Feed” and the “Live Feed”?

I am not surprised so many people are confused by this nomenclature for the two feeds since the feeds are storing the same kinds of information - news, status updates, links being shared, photos, and so forth. The difference, though, is that the Live Feed is only showing you a stream of information that was just shared, hence live, whereas the News Feed has replaced the Highlights section, showing you only those stories that Facebook thinks you might find Newsworthy*. This means the Live Feed is really by-the-minute, whereas the News Feed could be anything over the past week.

*For those who are extra-curious, the News Feed determines “newsworthy” stories to put into your feed based on an internal Facebook algorithm. For those particularly astute with the web, you, like me, may consider this a big change as it is beginning to put an algorithm for popularity more front-and-center for users. This type of algorithm is just what birthed search engine optimization specialists for Google.

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How NOT to part with your employer

Thursday, October 29th, 2009

Quitting jobs in a dramatic over-the-top fashion is something many people fantasize about at one time or another. Most people realize the transient pleasure this may give them will more likely lead to more lasting problems.interndiaries2

One disgruntled Starcom employee however, apparently decided that speaking his mind was worth it, regardless of the consequences. While you will almost certainly sympathize with at least some of his note, perhaps most of it even, the point is that if you will ever be seeking employment again, it’s probably best not to burn those bridges.

Funny? Sure. Treating your career like a joke? You decide.

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Do you want more sales leads from your website?

Friday, October 23rd, 2009

One of our interns mentioned in her latest post that she learned just how much value customers place on how your business’ website looks. I think it’s safe to say, too, that for how some business websites look, if they operated their store in the same fashion, they would be out of business. At the same time, the old adage “looks aren’t everything,” does have some merit. It takes more than just a nice looking website to generate leads, it takes personality, too.

Give your website personality

I am not talking about kooky or fun-loving language and graphics just for the sake of standing out. What I’m talking about are two very important things:

  • Interesting, well-written copy
  • A clear call to action

Well-written copy not only strengthens your marketing message and your companies brand, but it will also help drive people to your call to action – the real money making portion of your website.

Your call to action is where you make your money. It’s the link or button that sells your book, makes your phone ring, or gives you potential client’s e-mail. This frequently looks like a customer clicking a button like “Request A Quote”, “Donate Now”, or “See the case study”. These calls to action give your visitors a clear path of where you want them to go and what you want them to have as a takeaway.

Learning by example

A great example of a website that both has the looks and a great call to action is Audio Visual Services. The website looks great and fits the industry, the copy strengthens both AVS’ brand and pushes people toward the ultimate call to action – “Request A Quote”. As a result, the first page everyone visits after entering the site is the request a quote page. That’s a website that both looks good and will make money.

Not sure how to create a clear call to action on your site, or are unsure of what your call to action should even be? Leave a comment and we will be in touch!

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You’re Never Too Old to Enjoy Social Media

Tuesday, October 13th, 2009

elderly-people-on-computerI just stumbled upon a Dallas News article that states that the  largest percentage increase in Internet use since 2005 has been in the 70-to-75 age group. A survey by the Pew Internet and American Life Project found that 45 percent of that age bracket is online, compared with 26 percent in 2005.

Good for them. Computer activity among residents at retirement communities, assisted living facilities and nursing homes has been on the rise for more than a decade. The boom of social media is particularly engaging as it allows residents to interact with family and friends who are both close and far away. Social media offers significant cognitive, emotional and social benefits to seniors who too often feel isolated and disengaged.

Forget bridge, chess and Scrabble. Facebook, Twitter and blogging is the new rage for the over 70 set.

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