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Archive for the ‘Graphic Design’ Category

4 File types you should know

Wednesday, March 4th, 2009

designmattersHave you been given the seemingly simple task of getting a file from one person and giving it to another? Sometimes it can turnout to be anything but simple. Here are a few options right off the bat.

  • Take your self out of the equation
    Put the two parties in direct contact. This is usually the best and most efficient way to keep all parties happy with the least amount of hassle.
  • Ask the specific questions
    What type of file do you need? dot what? .eps, .jpg, .pdf?
    What size do you need? What is this for? A brochure? A website? Both?
  • Educate yourself
    The following is a brief overview of the common file types you may be tracking down and what you need to know about them.

There are 4 main factors that combine to determine the file type.

  • Purpose
    What is the reason for the file? Is it for a brochure? Is it going to be on a website? Does it need to have a transparent background? Can it be a flattened file or should it be in layers?
  • Resolutionimages
    This refers to the number of lines or dots in every inch. LPI and DPI. High end printers recommend 300 - 600 dpi. Newspapers need significantly less at around 200 dpi. Anything to do with websites only require 72 dpi. A good rule of thumb is to always have more than you need. You can always decrease the resolution but you can never increase it.
  • Colorrgb-cmyk-colors
    Every file has a color mode. CMYK is for traditional printing also known as 4 color printing. Spot or PMS colors are specific ink colors that are encoded into a file. Very similar to paint chips. Web colors are a predetermined set of colors  or color palette that are traditionally accepted for use on the web.
  • Vector vs. Raster
    There are 2 basic types of computer graphics:
    Vector, which are composed of paths. These graphics use mathematical relationships between points and the paths connecting them to describe/create220px-vectorbitmapexample an image. Therefore a vector file can be scaled as large as you want without loosing any quality.
  • Raster, which are composed of pixels. Raster files use a grid of individual pixels where each pixel is assigned a different color or shade. These types of files are best used for photographs and images that require subtle shading.

Now on to the 4 common file types.

.jpg or .jpeg
These are always raster files. They can be viewed in most applications. Digital cameras create RGB .jpg files in a variety of resolutions. The default color setting on most .jpg files is RGB, but this can be changed to CMYK with the right software. These files are usually for web or digital use. The larger the file the better the quality. A .jpg file offers compression which allows an image to be optimized for faster download without losing much quality.

.pdf
A .pdf is a Portable Document Format. This is a common file type and is often requested because it can support vectors and runs a low reisk of altering any of the graphic information within the file. A .pdf is also very user friendly and is supported by many applications such as Adobe Acrobat Reader. All color modes can be used and the resolution is usually independant and can be resized as needed. These files are sometimes used for print but are most often used as online documents.

.eps
This type of file can be created from just about anywhere. Photoshop, Illustrator, QuarkXpress, etc. An eps has become the standard for graphic designers, printers and everyone in between. Most often these are best for transfering vector files. All color modes are supported and the resolution is the same as a .pdf file.

.gif
This file, much like the .jpg is always a raster file, though it may begun as a vector file. The colors that are used are very limited, resulting in very small file sizes. Using a .gif allows for a transparent background and animation. Transparent backgrounds allow the file to be placed on pages without seeing the bounding box. And animation uses a series of frames that resemble flipbook. You can select the palette of colors ranging from 2 all the way to 256. The fewer the colors the smaller the file size. These files are almost always used for web/digital use.

So there you have it. Four file types and what you need to know about them.

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Things We Love

Wednesday, February 18th, 2009

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Debbie loves being Camden’s voice on Twitter – I opened up an account for her on Twitter this week. You can find her under the alias, “TalkBarketing.” She waxes eloquent on a daily basis on the trials, tribulations and rewards of her position at Talk, Inc. as chief motivational officer.  For those who don’t know, Camden is my dog and she is Talk’s official mascot, chief cheerleader, and provider of unconditional love to all who seek it.  Follow Camden at Twitter.  She’s got a lot to say.

Holly loves celebrity twittering – As the king (or queen) of blogging, I knew Perez Hilton would be on Twitter. Once I began to follow him, I realized that his @ replies and comments were often directed to many of my favorite celebrities. Thanks to Hilton, I am now a follower of Taylor Swift, Ashton Kutcher, Lily Allen and many more. I am able to read first-hand about Solange Knowles’ night at the Grammy’s with sister Beyonce or Shaq’s big win at the game last night. It might sound silly, but I think Twitter has a way of bringing people together, and I can only hope Taylor Swift will @ reply to my request for concert tickets.

Kelly loves designer Sherwood Forlee’s anti-theft lunch bags – For those who are tired of co-workers helping themselves to your lunch or who want to give that bully at their child’s lunch table a run for his money, anti-theft lunch bags are the perfect solution.  The bags are regular sandwich bags with green splotches on both sides to resemble mold.  Once you put your sandwich inside, no one will want to touch it.  Genius!

Kirsty loves the Oscars – Here is the ultimate example of how an awards program can be an excellent marketing vehicle. The day of, people are glued to their TVs to see what Wolfgang Puck will be making for the Governor’s Ball, the day after women will be trying to find replications of their favorite red carpet gowns and weeks after movies will see a spike in revenue from ticket sales. This year it will be interesting to see if the glitz and glam is toned down a bit due to the economic climate, but I sure hope not.

Shawn loves international brands – It’s always fun to see what common brands, logos and packaging look like in different parts of the world. Here are a few examples of Western logos and packaging with an Arabic twist.

Susan loves Pandora radio – This free web-based radio is dedicated to helping people “listen to and discover new music.” The site allows users to create their own stations based on music they want to hear. Pandora lets users share their stations and crate online relationships based on musical preferences. It’s social media for the music lover. The only drawback- you cannot play songs on command.

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Doodle 4 Google

Tuesday, February 3rd, 2009

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Calling all students K-12. Now is your chance to appear on Google’s homepage. One thing almost everybody knows about Google is that they strategically and constantly change their logo. Its a big part of their history and has almost reached cult status. Fans check in on a daily basis to see what new creation Google has come up with. Well now its up to kids all across the U.S. to design the next Google logo and the theme is “What I wish for the World.” The deadline is March 17th so get those pencils sharpened!

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Are Super Bowl spots worth $3 million a pop?

Thursday, January 29th, 2009

super-bowl-logo9According to Advertising Age, the answer is a resounding yes!  Providing not only a platform for companies to reach the largest audience of the year, Super Bowl ads also increase brand awareness, drive traffic to websites and, most importantly, establish a relationship with key consumers and increases sales.

Take Anheuser-Busch, for example, whose seventh-biggest selling week of the year is after the Super Bowl. In the week following their ads in last year’s game, website traffic increased 600% and, according to Nielsen BuzzMetrics, drew 21 million views.

After the debut of the ever-popular “Talking Baby” at the 2008 Super Bowl, E-Trade saw a 32% increase in new and funded accounts.  Online searches for the brand dramatically increased 1000% from one hour before the game to the hour after the game and more than 5 million saw the ad online.

When your advertising message is right, the numbers speak volumes.  With returns like these, companies almost can’t afford not to advertise.

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Coke Zero releases preview of Super Bowl ad

Thursday, January 29th, 2009

super-bowl-logo6

In one of the most exciting Super Bowl ad developments this week, we’ve learned that Coca-Cola’s ad for Coke Zero, will be a throwback to one of the greatest Super Bowl ads of all time - 1980’s “Mean Joe Greene.” Check out the classic ad below and then a special vignette featuring a preview of this year’s ad, featuring Steeler’s safety Troy Palomalu, and a behind the scenes interview.

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Talkies Preview: Sobe reveals :60 rough cut

Tuesday, January 27th, 2009

super-bowl-logo6

The Super Bowl ad previews are starting to roll in and our blog and Super Bowl website are the ultimate sources to get your sneak peek before the big game.

The latest is Pepsi Co.’s SoBe Lifewater, which left quite an impression on viewers last year with its ad featuring Naomi Campbell and 3D lizards dancing to Michael Jackson’s Thriller. That ad got mixed reviews from our crowd and after watching the rough cut on Pepsi Co.’s website, this year’s promises to be even more outrageous. Add to that, the fact it’s meant to be viewed with 3D glasses you can find at various retailers, and you have ostentatious Super Bowl advertising at its best.

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Obamafication

Friday, January 23rd, 2009

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If you are in the mood for a little post inaugural fun you need to check out Paste Magazine’s ObamIconMe. Shepard Fairey created the iconic Obama campaign poster which is truly amazing. But I think Camden’s version could give Obama a run for his money. Check out the site and have a little fun creating your own image and message.

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Where does design inspiration come from?

Friday, January 9th, 2009

I think you can be visually inspired by just about anything you just need to know where to look. There are countless online web sites and blogs, many of which just show other designer’s work. Not to copy from but to be inspired by. Adobe’s Kuler is one of several online sites that allows you to create and share color themes. You can also play around with Pantone chips to develop color themes. Old fashioned? Yes. Fun? Always. As it turns out, today I had to look no further than the corner of my desk. Shown above are a few random items that I had stacked up on the corner of my desk. One of my many “find a home for me” piles. The stack included a book named Dewey that my boss had lent to me, the latest stock photography catalog from Veer and the second edition of Designing Brand Identity with a few post-it notes as page markers. I kept glancing over and then realized what a great color palette the stack created. Below is my interpretation.

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New Company Logos

Thursday, January 8th, 2009

The economy isn’t the only thing to take a downward turn these days.  While many companies try to find ways to meet goals and deal with low employee morale, many have overlooked the fastest way to get a laugh and maybe even some much-needed free press: revising their logo.  Below are our top picks:

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Things We Love

Wednesday, January 7th, 2009

Debbie loves Twhirl – This twitter application  allows you to have Twitter up and running on your desktop throughout the day and alerts you with a ping every time someone you are following posts a new tweet.  Twhirl also makes it easy to import links into your tweets.  Go to www.twhirl.org to download.  Love their logo too!

Kelly loves BrandFreak, a new daily blog from the writers of Brandweek –  The blog will explore amusing and quirky marketing stories while primarily focusing on the brand itself. With topics including new product launches, brand extensions, packaging, sponsorships and more, I can’t wait to check out their daily blogs!

Kirsty loves GOOP (goop.com) – No, this isn’t the newest hair product or kids’ silly putty - it is the name of actress Gwyneth Paltrow’s new lifestyle website and e-newsletter. When it was launched in September, I didn’t think I could appreciate a celebrity’s advice on how I should live my life. Besides, I get enough of that from Oprah. But Goop.com offers something new. Great design and well-written tidbits that will help you, as the tagline promotes, “nourish the inner aspect.”

Shawn loves anything that shows a “Before & After” – Anything! Early every year we are flooded with all sorts of lists, “Top 10 this” and “Top 100 that.” So lucky for me I found a list of 25 Redesigned Logos of 2008. The good the bad and the ugly. Speaking of ugly, check out the new Ford logo. Hopefully it really was just an April Fool’s joke.

Susan loves catchy jingles – I’ve always been the type that if something’s put to music, I’ll remember it. And that’s why jingles are so effective. They’re fun, quick and are made to get stuck in peoples’ heads. My current favorite two are the FreeCreditReport.com (the original tune “F-R-E-E that spells free credit report dot com baby…” not the newly revised version) and Subway’s $5 footlong. I can’t help but sing along each time a commercial comes on.

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