Debbie loves South’nFrance bon bons – Not only are they absolutely delicious hand-dipped chocolate bon bons made right here in Wilmington, but they are an excellent example of smart marketers. I’ve been delighted to see this company written up in many local media outlets and I’m constantly impressed with the attention to detail they give every aspect of their business. Bravo!
Holly loves Costa Rica – After vacationing there for one fabulous week in January, I absolutely fell in love with this breath-taking country. I learned a lot and saw a lot during vacation, but there was still so much more I wanted to know. Luckily, Costa Rica is started a blog just for their English speaking visitors. The blog details unique trips, awesome adventures and first-hand accounts of all the cool things you can experience there. For my next trip I’ll be sure to check the blog before making any plans!
Kelly loves the book, “The 22 Immutable Laws of Branding” by Al Ries – I so enjoyed Mr. Ries’ previous book, “The Fall of Advertising, the Rise of PR” that I had to check out his latest branding bible. Ries does an amazing job demonstrating the only way to stand out in today’s marketplace is to build your product or service into an internet brand, and provides step-by-step instructions you need to do so. Very good read for those interested in taking your business where the rest of the world is….the Internet.
Kirsty loves Slumdog Millionaire – This underdog film that almost went straight to DVD, dominated the Oscars and helped to shine a light on life in that part of the world. The result? Great publicity for Brand India. People are going gaga for the dancing, the music and the clothes in Slumdog. And everyone is looking for ways to position themselves with the movie to get a piece of the spotlight. Just consider the more than 6,000 Google News hits after the Government of Mumbai announced it was giving free homes to the child stars in the film.
Susan loves Facebook causes – The social media giant has an application that allows users to create and support causes they care about. And then recruit more supporters by inviting friends to join the cause as well. A few causes Talkers support on Facebook are Cape Fear Habitat for Humanity, Carolina Canines for Service and Community Financial Education Foundation (CFEF). Stay tuned for Talk’s Project Pet Project cause to hit Facebook later this week.
According to Advertising Age, the answer is a resounding yes! Providing not only a platform for companies to reach the largest audience of the year, Super Bowl ads also increase brand awareness, drive traffic to websites and, most importantly, establish a relationship with key consumers and increases sales.
