Internet Marketing Services, Wilmington NC

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Register for our Webinar tomorrow on Local SEO

Wednesday, September 23rd, 2009

There’s still time to register for our Local SEO webinar! 90% of customers go online magnifying-glassbefore making buying decisions. Are they finding your business? This one-hour webinar will discuss how local Search Engine Optimization (SEO) helps local businesses increase website traffic and build sales. Dollar for dollar, local SEO is a much better buy than the Yellow Pages. Too many companies spend a disproportionate amount of their marketing dollars on Yellow Pages advertising — both online and off. To learn how to increase website traffic, save money and grow your business with Local SEO, sign up for our free webinar on Thursday, September 24 at noon.

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Things We Love 9/16

Wednesday, September 16th, 2009

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Debbie loves the new GE commercials –  In these spots employees break out into teary-eyed singing because they love manufacturing planes and trains as much as consumers love riding in them. Each is definitely worth a look-see. According to GE, the TV ads salute the people at GE who roll up their sleeves everyday. Bravo!

Jennifer loves AppleCare Service – We recently had to ship a laptop to Apple for repairs.  Upon reporting the issue to Apple, we received a box for shipping with all the fixins’ the next day.  Apple provided a return FedEx label, plenty of pull apart styrofoam to fit the laptop snugly in the box, and even individual pieces of packing tape to reseal the box.  Then, to prove their superior service, Apple returned the repaired laptop to us within two days.  Not that I ever doubted them, but this experience has proven that Apple really does Care!

Nathan loves TextWrangler – Being on a Mac, there isn’t quite the assortment of great free code editors like that of Windows or other Linux operating systems. After looking through a number of free and paid solutions for Mac, I’ve found TextWrangler, or its paid version, BBEdit to be the best ones available for Mac (Yes, even considering TextMate). So if you’re looking for a great editor, go with BBEdit, but if you’re trying to save some money, definitely go with TextWrangler. It does a great job of remote file editing, color coding, and many other features!

Shawn loves loves the ingenious illustrations of Israeli graphic designer Noma Bar – He is the master of simple, thoughtful visual play with a new book Negative Space in stores now. His subjects range from animals, world affairs to sex and crime. Topics that are any but black and white.

Susan loves Jimmy Fallon as Robert Pattinson – Late night comedian Jimmy Fallon is getting laughs from Twilight fanatics and haters alike. His “Robert Is Bothered” segments based on Twilight star Robert Pattinson’s broody nature are hilarious. Kudos to Jimmy for making fun of the literary and movie phenomenon without offending the legions of rabid fans.

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Things We Love 9/9

Wednesday, September 9th, 2009

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Debbie loves bees – I’m thinking of becoming a beekeeper when I retire. Then I can make honey for my honey. If you Google health benefits of honey, you’d be amazed at what you’ll find. Honey is a natural energy booster, strengthens your immunity system and is a natural remedy for a whole host of ailments. I am also intrigued with the symbolism that surrounds the bee. Known as one of nature’s most industrious creatures, the bee and the hive have long been symbols of industry and regeneration, wisdom and obedience. Thank goodness I’m not allergic.

Jennifer loves Mad Libs –  I was recently reading an article that suggested several ideas for travel games.  For those who go on family road trips, especially with children, entertainment is a must.  One of the ideas listed was books of Mad Libs.  I used to receive these fun, word game books as gifts when I was a child.  A dear friend of mine could always be counted on to bring a book of Mad Libs on camping trips when we were young adults.  These books are sure to provide lots of fun and lots of laughs.  Haven’t filled in any blanks lately?  Order a couple of books today!

Shawn loves Learn Something New Everyday.com – Did you know that snails could sleep for three years or Charlie Chaplin once placed third in a Chaplin look-alike contest? Me either, until I stumbled upon Learn Something New Everyday.com.  Each day there is a brightly colored graphic to accompany the daily “fact”. It may sound useless but you just never know where your next creative idea will come from.

Susan loves celebrities on Facebook – I’m not one to follow major celebrities on any social network. Most are on there simply to get followed and friended and boost their egos. But there are a few who actually want to interact with fans. And it makes me love them even more. Check out writer Sarah Addison Allen and musician Mark Kano to see who’s doing the social media thing right!

Terry loves the Large Hadron Collider – I don’t know what I love most about this behemoth. Maybe the fact that that it is the largest science project on the planet. Maybe just the concept of smashing atoms at 99.9999991% of the speed of light is enough all by itself. Maybe it is the possibility of discovering the Higgs Boson (the only Standard Model particle not yet observed), or perhaps even more intriguing: disproving its existence. No matter what the reasons, this 17 mile monster is exciting enough to bring back nostalgic memories of field trips to science museums. If you haven’t witnessed the “geek glory” that is the LHC rap, please enjoy as “AlpineKat” drops some knowledge.

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Things We Love 9/2

Wednesday, September 2nd, 2009

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Debbie loves Traction, a business book that I actually wanted to read first thing in the morning and last thing at night – Traction is well written by Gino Wickman, who outlines what he calls the EOS, or Entrepreneurial Operating System. EOS is a simple process that details the six key components necessary for any business to succeed. The six components are Vision, People, Data, Issues, Process and Traction. The premise is that if you can get these six components under control, you can achieve the success you’ve been striving for. It doesn’t offer any silver bullet. Hard work and planning is involved. But the payoff promises to be well worth the effort. Get it. Read it. Then call me and we’ll share some EOS Kool-Aid.

Jennifer loves Halley White, dds –  Dr. White is my four year-old son’s new pediatric dentist.  And she is the bomb!  Never have I seen such a child-friendly office.  We were first greeted by two very friendly ladies at the reception area, which has a high counter for adults as well as a low counter for kids.  Next, we went to the waiting area and enjoyed watching Madagascar on the flat screen TV and doing a wooden puzzle in the circular built-in seating.  When it was out turn, we then proceeded to the hygienist area.  More flat screens appear over the child-size exam chairs, so as not to interrupt the movie.  Children are provided with sunglasses for the bright lighting, and a Nintendo DS to play with while their teeth are cleaned.  Prize boxes appear for good behavior during cleaning and x-rays.  Dr. White and the hygienists actually sing to the children during scary moments.  I cannot say enough nice things about Dr. White, her wonderful staff, and their beautiful office.  If you are in need of a pediatric dentist, check them out at growinggrins.com.

Nathan loves Google Reader’s new feed bundle functionality – It lets you create a bundle of whatever RSS feeds you want to include in it, and then share it with friends creating an easy way for them to subscribe to many of the same blogs you read! On top of that, they have a neat “Power Read” list where you can see what blogs prominent reporters and individuals in various industries read.

Shawn loves Freddies Restaurante in Kure Beach – Freddies is a little gem plopped right in the middle of tourist central. Once you enter the doors you would never guess you’re just a few feet from the Kure Beach pier and the colorful crowd the pier attracts. Inside, the atmosphere and service are exactly the same every time I visit which is part of Freddies appeal. Is it beautifully decorated? No. Are you treated like kings and queens? Not always. But the food is delicious and that is what they focus on. Starting with the house salad served family style, you know you’re in for a treat. In fact, I have never been there with anyone who wasn’t 100% happy with their meal. So if you have never been to Freddies, go see what you’ve been missing.

Susan loves Project Runway – After a year’s worth of fighting over the reality phenom that is Project Runway, it’s finally back on the air. This time on Lifetime instead of Bravo. And for all of the fears that a move from one station to another (not to mention relocating the show from NY to LA), this season looks it to be just as fantastic as the previous ones. Good press, bad press – nothing seems to ruffle this little show. Tim, Heidi and crew certainly know how to make it work!

Terry loves HowStuffWorks.com – This is one of the most interesting sites on the web. Browsing today’s front-page articles reveals stories on topics ranging from “how can someone be born with organs outside the body?” to “why do kangaroos hop?” The web site is an information junkie/ Curious George utopia. So often I am stopped by curiosity or confusion with questions like “why do people blush?,” and equally often I am pleased to later find answers on HowStuffWorks.com. The topics are not purely scientific however. There is also a fair share of irreverence with topics like “How cannibalism works” and “how sarcasm works.” My top suggestion to anyone in business management: “How the peter principle works” My top suggestion to anyone looking for some humbling insight (and is brave enough to hear it): “How much money do I really need to live?

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Business IS Personal webinar slides

Thursday, August 27th, 2009

Thanks again to everyone who attended our Personal Branding webinar! If you have any additional questions that we didn’t get a chance to answer, please feel free to leave it in the comments below and we’ll respond how we can there! Check back next week for video clips of the presentation.

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Register for our Local SEO Webinar

Thursday, August 27th, 2009

90% of customers go online magnifying-glassbefore making buying decisions. Are they finding your business? This one-hour webinar will discuss how local Search Engine Optimization (SEO) helps local businesses increase website traffic and build sales. Dollar for dollar, local SEO is a much better buy than the Yellow Pages. Too many companies spend a disproportionate amount of their marketing dollars on Yellow Pages advertising — both online and off. To learn how to increase website traffic, save money and grow your business with Local SEO, sign up for our free webinar on Thursday, September 24 at noon.

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Things We Love 8/26

Wednesday, August 26th, 2009

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Debbie loves the beautiful trees in and around downtown Charlotte – Although I grew up in NC since age 3, my knowledge of the Queen City is limited to a couple of trips around the beltway. So imagine my surprise to find a beautiful downtown full of crepe myrtles, oaks and beautiful parks. On Monday, I attended a social media conference held at the Holiday Inn Center City. A 30-minute detour to find Route 74 back to Wilmington turned into a delightful drive through trees that grow wider and taller than any I’ve seen in the Cape Fear. It was a sight to see. I applaud Charlotte for recognizing the value trees and parks add to an urban environment. Bravo!

Jennifer loves iChat – My sister-in-law talked me into signing up for iChat when we purchased our MacBook Pro for home.  I reluctantly agreed, but have loved it ever since.  For someone who is many miles away from her family, I can’t tell you how wonderful it is to actually see my family members while we talk.  The kids enjoy making faces at one another and trying out all the cool features to change their images.  If you have a need or want, at home or business, to try video chatting, I would highly recommend iChat.

Nathan loves Brazen Careerist – If you’re a Gen Yer and have been looking for a professional network that was more collaborative and more involved than something like LinkedIn, check out Brazen Careerist. Whether you’re looking for a job or trying to sharpen your skills, Brazen Careerist is where you should head!

Shawn loves Vacations.com’s “21 Oddly Named Places and the Stories Behind Them” – Here at Talk we often are hired to rename an existing company or name a brand new company. A lot of time, effort and planning goes into this process. Perhaps a few of these oddly named places should have done the same. Although, I am particularly fond of Tightwad, Mo. and the funny story about a postal worker getting cheated out of fifty cents for a better watermelon.

Susan loves The Time Traveler’s Wife – I’m a few years late to this one, but I jumped on the bandwagon for The Time Traveler’s Wife full force a few weeks ago. A trailer for the movie, based on the exquisite novel by Audrey Niffenegger, instantly piqued my interest and I had to read the book. From the moment I picked it up, I knew it would become one of my all time favorite stories. It is timeless and eloquently written. And the story is to die for. I laughed, sobbed and swooned a little throughout the entire thing. It has definitely earned a spot of honor on my bookshelf. If you haven’t read it, you a re missing out!

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Things We Love 8/19

Wednesday, August 19th, 2009

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Debbie loves the new Travelers insurance commercial – The spot showcases a very cute dog looking for a safe place to hide his bone. He buries it, hides it and even goes as far as to take a bus to the bank to place it in a safety deposit box. But then nightmares send him back to the bank to retrieve it. The bone is only truly safe when under the umbrella of Travelers. It’s well done and very entertaining. Here’s a link.

Jennifer loves spitfiregirl.com – This is a cool and funky site with all kinds of unusual gift items.  You’ll find everything from party favors and pinatas to postcards and pillows!  My favorite is the cherrywood bookmarks.  Some of my fellow book-reading friends may just wind up with one as a little gift for birthdays or Christmas.

Nathan loves Google Analytics – The features and ability for fee analytic software, as well as how easy it is to setup, is awesome. Especially for providing an easy means to do things like track the searches that are going on within your own website! If you’re not running analytics on your website yet, install Google Analytics (or call us to). It’s quick, simple, and worth it!

Susan loves Nathan Fillion – If you don’t know Nathan Fillion, you need to. He’s the star of the canceled-before-its-time cult show Firefly and my new favorite show, Castle. He’s funny and adorable, and seems very sincere in his interaction with the world. And he’s really embracing the whole social aspect of social media. Just last week he tweeted “I want to learn about you. Tell me a secret that you are embarrassed about.” And I seriously considered @replying. He seems like the type who would actually read the responses and not make fun of me too bad.

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Register for Talk’s free Personal Branding webinar

Friday, August 14th, 2009

Business IS Personal
It’s a new brand world out there. In this webinar, webinar05iconwe examine how to promote the brand called “You” without competing with or compromising your company brand. Personal branding is the process by which we market ourselves to others, and thanks to today’s social media tools, anyone can build a personal brand online. To learn why and how to build your personal brand, sign up for our free webinar entitled Business IS Personal on Thursday, August 27 at noon.

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Five guidelines for the anti-social

Thursday, August 13th, 2009

Social media fanatics are social_media_clutterjust that. Fanatics. They want to meet new people, talk to new people, and share information with new people. And they do it all while making said new people feel right at home.

But if you’re not ready to jump right in to hundreds of new relationships, follow these simple guidelines to ease yourself into the social world.

Don’t over think it. No one’s expecting you to become a social media guru over night. It takes time to build relationships. All you need to do is take the first step. Read blogs in your industry or follow industry-folks on Twitter so you know you have something in common with them from the get-go.

Listen and Observe. Spend a little time lurking behind the scenes online before you interact. Get a feel for the community and the people on it. That way when you are ready to say something, you’ll be sure you say the right thing to the right people.

Start Small. You don’t have to talk to everyone right away. Find a few people who interest you and start a conversation. It can be as simple as commenting on something they’ve said or sending them information you think they may enjoy.

Get your feet wet. Once you’ve made a few online friends, it’s time to broaden your reach. Find out who they follow and follow them. Then reach out to them. Read blogs that your favorite bloggers recommend and comment there too.

Jump on in. Now that you’ve gotten than hang of meeting  new people, keep it up. Try to interact with at least three people a day by commenting, retweeting, or simply saying hi. It doesn’t have to take much to build relationships. Just a little time and energy.

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