Internet Marketing Services, Wilmington NC

Author Archive

How not to land a job

Tuesday, April 13th, 2010

We all know the job market is tough. Especially for new grads with little to no experience. Yet I am amazed at the resumes that cross my desk and infiltrate my inbox. Some are good and make me wish we were hiring because this person really has his/her stuff together; some are just eeh, leaving the job seeker mostly forgettable; and then some are so frustrating that I want to shake these recent and soon-to-be grads until they’re sobbing and quietly repeating the mantra “I will not write bad cover letters, I will not write bad cover letters, I will not…”

It’s not that these kids (and I say “kids” knowing I’m only nine or so years older than most of them) don’t try. They do. And they mean well. They just don’t seem to grasp just how many other candidates they’re up against, and that every little mistake they make stands up, does the Macarena and screams, “Did you see me, did you see me?”

I will be sharing some of the worst offenders with you on a (hopefully) weekly basis to illustrate what works and what doesn’t when trying to get a job. I mean no disrespect to those whose cover letters I dissect. I merely want to offer helpful insight so that others can learn from these mistakes. And maybe get a laugh or two along the way.

Let’s jump right in.

Talk,

I would like to submit my resume to you for a position with the company. I believe that creativity is key when it comes to this position and I believe that it is one of my strongest traits. Not only do you have to know how to read and understand the people and products you are working with, but you have to develop something that you can then present to others. The presentation is my favorite part because if you feel passionate about something, the possibilities are endless. That is how I feel about television [Talk is not a television company, nor a video production company] and the work that I put into it. Savannah [Talk is in Wilmington, NC not Savannah, GA] is an area that I am familiar with and am not looking for a job that is too easy, I am not looking for a job that’s to [too] hard [This isn’t Goldilocks. No job is “just right.” I am looking for a career that can challenge me and if I work hard enough, can find great success at [How does that help my company?]. Thanks in advance and I look forward to your response.

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What to avoid when marketing yourself to potential employers

Tuesday, March 30th, 2010

To land a job – whether it’s your dream job or simply a stepping stone to help you cut your teeth in the biz – your cover letter is the first impression you make to a potential employer. It’s how you market yourself. So you better make it good.

To help you out, here are my top 6 pet peeves in cover letters:

  • Misspelled words – We’re a communications company. We do notice these things and you should too. Typos are easy to overlook (I know, I do it all the time). So proofread. Have someone else proofread and then send us the best you’ve got.
  • Poor grammar – Whether it’s the misuse of words or exaggerated overwriting, poor word choice can make you stand out for all the wrong reasons. Make sure the words you use mean what you think they do and don’t try too hard. No one will discard your resume for being simple and easy-to-understand.
  • Me, me, me Syndrome – Don’t tell me how my company will benefit you. Companies don’t hire people to build careers, they hire people to build business. Tell me what great and wonderful things you can bring to my company and I’ll want to help your career.
  • Wrong company name – If you’re interested in multiple companies make sure you put the correct company name in your cover letter. Sending a letter to Talk for a position at The Quibbler only makes me think that you don’t care where you work as long as you land a job somewhere. (Or that you’re a Harry Potter fan, which may in fact get you an interview with me.)
  • Submitting too early – If a company is hiring, they have an immediate need. If you’re not available now (ie: you graduate in May but it’s only January), they will put your resume in a file without a second glance.
  • Generic introductions – “To Whom It May Concern”, “Hiring Manager” or any other form of non-personalized salutations should not happen. Period. In the age of the Internet it is easy to look up the company online and address your letter to a specific person.

Doing these things may not get you an automatic “Sorry, we’re not hiring” but they sure as heck won’t land you on top of the call back pile. Pay attention and be smart. That’s what will really impress the person on the receiving end of your resume.

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This Super Bowl spot will put a spell on you

Saturday, January 30th, 2010

When you attach the name Harry Potter to anything, it’s gonna get noticed. blogspanWhen you devote a theme park to the boy who lived, well you have one of the hottest, and most-anticipated vacation spots around. So how do you introduce the Wizarding World of Harry Potter to the world? During the Super Bowl of course! The theme park is set to have a spot in the fist half of the game, according to the New York Times. This ad may very well have a legion of fans waving their Griffindor flags and wishing the Super Bowl was a quidditch match instead of football.

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We are not alone.

Thursday, January 21st, 2010

At Talk, Super Bowl Sunday is all about what happens between plays. And according to a recent study by Neilsen, 51% of Super Bowl watchers are there for the commercials, too. And it’s no wonder why. Super Bowl spots are some of the most creative, inspired, and extravagant of the year. And that doesn’t even take into account the $2.8 million advertisers are plunking down for their :30 of limelight.

The study also showed that the earlier the commercial airs during the game, the better it is received and remembered. Though we’ll be on the edge of our seats the entire game for the Talkies, eagerly anticipating the next commercial, some fans get “commercial fatigue” by the end of the game. Here’s hoping the creativity holds out to the end!

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Making the grade

Tuesday, January 19th, 2010

We all know the Super Bowl offers one of the biggest get-togethers of the year. picture-2While you’re at a party, your favorite neighborhood bar or sitting at home with a fuzzy animal of your choice, Talk will be diligently judging every commercial that airs from kickoff to the game-ending final second. We’ll critique each ad’s creativity, memorability, ROI, Talk Value, effectiveness and whether it’s worth a second look. Only the spots that score highest will rate a spot in the Top Ten Talkies when the game is over.

So on Sunday, February 7, while everyone’s crowded around the TV watching The Big Game, we invite you join us virtually at www.superbowltalkies.com and on twitter using #talkies to tell us what you think and to vote for the People’s Choice Talkie award!

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Let’s get ready to rumble

Thursday, January 14th, 2010

It’s that time of year again. talkies2Time to break out the chips and dip, grab some hot wings and an ice cold beer, and sit back to watch the Super Bowl commercials. Yes, that’s right. The commercials. While we don’t yet know what teams are playing (and who cares, really? we’re here for the ads!), at Talk we’re gearing up for the 3rd Annual Talkies Awards. We’ve revamped our Super Bowl Talkies site, launched a Facebook Fan page and will be tweeting news and trivia questions about past Super Bowl commercials and advertisers. So come strike up a conversation about the commercials: the good, the bad, and the oh-my-God-what-were-they-thinking.

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Christmas Trash We Love 12/16

Monday, December 21st, 2009

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Debbie loves the fiber optic star on top of our Christmas tree – We bought it at CVS two years ago. It’s clear plastic and has a pulsating glow that burns red, then blue, then green, then yellow, then back to red again. It’s FABULOUS and is the perfect bit of “trash” to our otherwise glamorous and beautiful Christmas tree.

Nathan loves the oversized, horribly obnoxious and bright Christmas trees that people put in their yards during Christmas time – They take spreading Christmas cheer to a whole new level by making sure you’re aware it’s still Christmas, even when your blinds are closed! It’s fantastic.

Shawn loves lit up animatronic reindeer – These lawn ornaments have the same affect on me that faux wood fencing does. Both make me want to swerve abruptly and mow them down with my car. It astounds me that even the nicest of homes in the nicest of areas will surround their homes with plastic fencing. And it all seems to be okay. The same thing has happened with these twinkly white light entangled reindeer, slowly bucking their heads as if to say “who did this to me and why?”

Susan loves my dad’s felt holly bowtie – There’s not much worse at the holiday’s than horribly tacky attire, like sweatshirts with wooden ornaments attached to a painted-on tree or sweaters with knitted reindeers or snowmen. That being said, one of my favorite things about Christmas is a felt bowtie in the shape of holly leaves and berries that my dad wears every year  – and has as long as I can remember. And while it drives my stepmom nuts, it’s kinda endearing that my dad is such a dork about the holiday. It just wouldn’t be Christmas without it.

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Things We’re Thankful For 11/25

Wednesday, November 25th, 2009

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In the spirit of Thanksgiving, this week we’re sharing the things we’re thankful for. Happy Turkey Day, y’all!

Debbie is thankful that I still love what I do after 25 years in marketing communications – Every day I learn something new and I’m constantly entertained by the creativity that defines our industry. And, of course, the biggest reason that I love my job is the wonderful people I get to work with every day. I’ve had the good fortune to work with a very talented crew of creative thinkers, writers, designers and Internet experts over the years. For their hard work and great sense of humor, I’m truly thankful. Happy Thanksgiving!

Nathan is thankful for my Macbook Pro – I love working from a laptop as it allows me to be portable, giving me the ability to work from anywhere. But I guarantee I wouldn’t love it as much if I wasn’t working on a Macbook. When it comes to working on a laptop, I can literally work 5x faster on my macbook than I can on any other laptop because of Apples multi-touch technology. So nice!

Shawn is thankful for great clients – Over the years I have worked with a lot of them. Too many to possibly try to count or recall off the top of my head. But then, out of the blue, I’ll come across an old file or a name will come up in conversation and it instantly triggers working with that client. The good, the bad (usually minimal), and the fun. All of it. Fortunately, this year I’ve had the pleasure of working with some of the best clients yet. Not because they are easy to please, but instead because they are fun to please. Open to ideas. Interested. Excitable. All the things that are fuel for a creative type such as myself.

Susan is thankful for my Blackberry Curve – I’ve finally come into the smart phone age. After resisting the craze for years because I didn’t want to spend the extra money, I finally gave in and got the Blackberry Curve at Verizon. And I’m so happy I did. Not only can I check my email on the fly, but I can update my Twitter and Facebook status while on the road this holiday season (well, not actually on the road because I still can’t stand those who text and drive!). But don’t be surprised to see me talking about the Long John Silver’s at Exit 172 on I-20 or (hopefully) a fun lunch the Chick-Fil-A in Madison, Georgia with former Talker, Ashley!

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Register for our free Twitter 101 webinar

Tuesday, November 24th, 2009

Most of us agree that Twitter is entertaining and fun, twittericonbut is it a useful business tool? In the right hands and with the right strategy, yes, it can be very useful. Take the mystery out of Twitter at our free “Twitter 101″ webinar on Thursday, December 17 from noon to 1:00 p.m. Register today to learn how Twitter can build your business, strengthen customer service, generate publicity and much more.

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Things We Love 11/18

Wednesday, November 18th, 2009

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Debbie loves the greeting card selection at Cruiser’s Car Wash – What a brilliant marketing idea to carry greeting cards at a carwash! I’ve probably spent as much on greeting cards there as I have on the car washes. I’m happy because I get two chores done instead of one, and Cruisers is happy because they add to their bottom line. Makes me wonder what type of complimentary product or service could benefit our customers at Talk. Any ideas?

Nathan loves Google Wave – Having recently received my invite for Google Wave (I was like a kid at Christmas) I’ve been playing around with it quite a bit. I would say, the most awesome part about Wave is that it really aids in pushing collaboration over a virtual environment (the internet). If you’re not familiar with Wave, there’s a ton to it. But think of it this way - what if your e-mail, your document editing, looking up directions, and so forth were all in real-time, and people who you give certain access to could watch you do it in real-time (and respond). It’s awesome.

Susan loves gogocake.com – Looking for a fun way to brand your snacks? Check out Gogo Cake, an online cake decorating site that allows you to upload your own design to be printed on an edible sugar sheet. You can do large or small cakes, cookies, or even apply to snacks, such as Rice Krispies treats, Little Debbie Nutty Bars and Hershey’s miniatures. I’m testing it out on a New Moon cake this Thursday in honor of the second installment of the Twilight Saga movies!

Terry loves SuperFreakonomics – The “freakquel” to the original bestseller, SuperFreakonomics doesn’t disappoint. The often-amusing economist point-of-view of the hidden forces behind day-to-day activities reminds me just how often things aren’t what they seem. The greatest treat of the book comes in the epilogue, when we learn about the consequences of introducing money into a society of monkeys. One quick teaser: They had to stop the experiment short for fear of causing lasting problems. Check out the Freakonomics blog here if you still need convincing.

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