Sephora has recently launched a great virtual makeover site called Mistletoe Makeover. You upload your own headshot, and do a few little tweaks here and there, then its time for the makeover. You get four different makeup styles to choose from. Each of them have clever names such as “O, Tannen Babe” or “Santa’s Little Temptress.”  What next? You get to send it out as a holiday greeting. You choose what to say and whether you want a wink or kiss in your animation. It’s pretty darn cute. If you choose to go further you get to see all the product Sephora has used in your makeover and you can even receive free products. What a great way to show product. Of course I won’t be buying any products or requesting free samples, but I have sent the link to countless people.  Job well done Sephora!

Over the last few years we were so busy “Talking” that we neglected our own web site’s portfolio page. It never really looked that great. It was a little shameful. But finally we rallied the troops, rolled up our sleeves and went tree by tree through the forest of our past work. Ten plus years of past work and it was a bit painful. As we all know a great online portfolio is not only expected by clients, but a critical marketing tool. We had countless conversations about how the page would function, what we did and didn’t want and why. How it would be navigated. How would the work be presented. I think our final solution is right on target. Finally our work really can speak for itself, giving us more time to Talk!

Here is a great example of thinking outside the box. Tide detergent created an outdoor poster that literally demonstrated it’s long-lasting whiteness. The poster was created on a very busy road, covered in cotton, specific areas were treated with Tide. A few weeks later a clothes line of brilliant white clothing was revealed.