Twitter 101 Webinar from Debbie Elliott on Vimeo.
Thanks again to everyone who attended our webinar on Twitter Marketing! If you missed them, we have the Twitter 101 Webinar Slides available online. We also have a list of our other videos that are available to watch for free. If you have any questions, feel free to e-mail us or leave a comment!
Facebook Marketing 101 Webinar - Talk on Talk’s Vimeo. (Note: The webinar doesn’t start till 4:30)
Thanks again to everyone who attended our Facebook Marketing! You can view the slides for this webinar on how to grow your business using Facebook, and we also have a list of our other videos that are available to watch for free. If you have any questions, feel free to e-mail us or leave a comment!
More and more companies are embracing Facebook by creating a unique Facebook Page for their company on the 320+ million user social networking giant. The increasing adoption of Facebook for companies should come as no surprise as Facebook is reporting approximately 500,000 new users signup for their social network daily. The challenge, of course, is once you start a Page, how do you get more fans? Fans, after all, are what make having a page worth it, and give companies the opportunity to begin to engage new clients. We’ve put together a list of the 5 most common ways companies are growing the number of fans they have.
1) Giving away freebies for participation
Restaurants have been particularly aggressive with the idea of the “food for fans” model, as Outback Steakhouse, Whole Foods, Starbucks and many others are offering free food for becoming a fan. Contests have proven to be another great way to use free products or services in a more conservative manner to pull in new fans.
2) Exclusive content
Making your fans feel special and involved is a big piece of the engagement puzzle. When your fans become involved, this explodes the viral potential of your Page. Every comment, like, or post has the potential to show your Page to all of your fans friends. Exclusive content lets fans know they’re not just part of another marketing message. BestBuy and The Office do a great job of this.
3) Make your page a resource
Give your current customers a reason to keep coming back to your page and they will be more inclined to share your Page with their friends. When you create a Page that adds legitimate value to its fans, like Harris Teeter offering coupons and nutritional information.
4) Add your Facebook Page address to all communications
We know. It sounds simple and silly but you would be surprised how much adding your Page URL to e-mail and other customer communication messaging can help boost your fan numbers, giving you even more opportunity to communicate with them.
5) Buy your fans
It’s not as altruistic as the other ways to get fans on Facebook, but that doesn’t mean it isn’t as effective. Facebook allows you to run an “ad” that can be targeted to very specific demographics with very specific interests. What’s more, you can run ads on Facebook that are specific to building your fans, placing a “become a fan” link in the ad itself.
These certainly aren’t the only ways to improve the number of Facebook fans you have. Have you experimented with any other methods? Share in the comments!
As usual, anytime Facebook makes an update to their design, people swarm in droves to complain about it and rally against it. Since Facebook usually ignores that rally cry, I figure the new design is here to stay, and as such, I wanted to answer what I have found to be the most common question about the new design due to Facebook’s fairly poor naming convention.
What’s the difference between the “News Feed” and the “Live Feed”?
I am not surprised so many people are confused by this nomenclature for the two feeds since the feeds are storing the same kinds of information - news, status updates, links being shared, photos, and so forth. The difference, though, is that the Live Feed is only showing you a stream of information that was just shared, hence live, whereas the News Feed has replaced the Highlights section, showing you only those stories that Facebook thinks you might find Newsworthy*. This means the Live Feed is really by-the-minute, whereas the News Feed could be anything over the past week.
*For those who are extra-curious, the News Feed determines “newsworthy” stories to put into your feed based on an internal Facebook algorithm. For those particularly astute with the web, you, like me, may consider this a big change as it is beginning to put an algorithm for popularity more front-and-center for users. This type of algorithm is just what birthed search engine optimization specialists for Google.
With the growing popularity of our webinars, we’ve also had a continued increase in the number of people asking to be able to not just glance through the slides, but watch the webinar online. We’ve heard you, and now we’re giving you just what you’ve wanted! All of our past webinars are now available to watch online, for free, whenever you want! We also have a list of all of our webinars and their respective videos.
Watch Talk’s Past Webinars
Social Networking 101 - How to stimulate word of mouth buzz about your company using social media
SEO or SOS - Search Engine Optimization Basics
Blogging 101 - Using a blog to grow your business, one post at a time.
Local SEO - Use the internet to generate leads for your local business
Business Is Personal - Examining and building the brand called “You”
Crisis Management - Avoid A Crisis By Planning For One
One of our interns mentioned in her latest post that she learned just how much value customers place on how your business’ website looks. I think it’s safe to say, too, that for how some business websites look, if they operated their store in the same fashion, they would be out of business. At the same time, the old adage “looks aren’t everything,” does have some merit. It takes more than just a nice looking website to generate leads, it takes personality, too.
Give your website personality
I am not talking about kooky or fun-loving language and graphics just for the sake of standing out. What I’m talking about are two very important things:
Well-written copy not only strengthens your marketing message and your companies brand, but it will also help drive people to your call to action – the real money making portion of your website.
Your call to action is where you make your money. It’s the link or button that sells your book, makes your phone ring, or gives you potential client’s e-mail. This frequently looks like a customer clicking a button like “Request A Quote”, “Donate Now”, or “See the case study”. These calls to action give your visitors a clear path of where you want them to go and what you want them to have as a takeaway.
Learning by example
A great example of a website that both has the looks and a great call to action is Audio Visual Services. The website looks great and fits the industry, the copy strengthens both AVS’ brand and pushes people toward the ultimate call to action – “Request A Quote”. As a result, the first page everyone visits after entering the site is the request a quote page. That’s a website that both looks good and will make money.
Not sure how to create a clear call to action on your site, or are unsure of what your call to action should even be? Leave a comment and we will be in touch!
Thanks again to everyone who attended our Crisis Management Webinar! You can view the slides for this webinar on how to avoid a crisis by planning for one, and we also have a list of our other videos that are available to watch for free. If you have any questions, feel free to e-mail us or leave a comment!
Thanks again to everyone who attended our Local SEO webinar! You can view the slides for this webinar on using Local SEO for your business, and we also have a list of our other videos that are available to watch for free. If you have any questions, feel free to e-mail us or leave a comment!
Talk helps businesses in the Carolinas attract new customers, mitigate issues and increase profits.
| Study Says Dogs Improve Office Productivity |
| Beware of Brand-Bashing Badvocates |
| Toxic Talk is on the Rise |
| June | Use Blogs to Grow Your Business |
| May | Avoid A Crisis by Planning for One |
| April | Get Online or Get Left Behind |
| Sept 24 | Local SEO |
| Oct 22 | Crisis Management |
| November 19 | Facebook 101 |
| Dec 17 | Twitter 101 |
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