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Study Says Dogs Improve Office Productivity

Thursday, August 26th, 2010
talkpr_camdenTHERE are plenty of studies which show that dogs act as social catalysts, helping their owners forge intimate, long-term relationships with other people. But does that apply in the workplace? Christopher Honts and his colleagues at Central Michigan University in Mount Pleasant were surprised to find that there was not much research on this question, and decided to put that right. They wondered in particular if the mere presence of a canine in the office might make people collaborate more effectively. And, as they told a meeting of the International Society for Human Ethology in Madison, Wisconsin, on August 2nd, they found that it could.

To reach this conclusion, they carried out two experiments. In the first, they brought together 12 groups of four individuals and told each group to come up with a 15-second advertisement for a made-up product. Everyone was asked to contribute ideas for the ad, but ultimately the group had to decide on only one. Anyone familiar with the modern “collaborative” office environment will know that that is a challenge.

Some of the groups had a dog underfoot throughout, while the others had none. After the task, all the volunteers had to answer a questionnaire on how they felt about working with the other—human—members of the team. Mr Honts found that those who had had a dog to slobber and pounce on them ranked their team-mates more highly on measures of trust, team cohesion and intimacy than those who had not.

In the other experiment, which used 13 groups, the researchers explored how the presence of an animal altered players’ behaviour in a game known as the prisoner’s dilemma. In the version of this game played by the volunteers, all four members of each group had been “charged” with a crime. Individually, they could choose (without being able to talk to the others) either to snitch on their team-mates or to stand by them. Each individual’s decision affected the outcomes for the other three as well as for himself in a way that was explained in advance. The lightest putative sentence would be given to someone who chose to snitch while the other three did not; the heaviest penalty would be borne by a lone non-snitch. The second-best outcome came when all four decided not to snitch. And so on.

Having a dog around made volunteers 30% less likely to snitch than those who played without one. The moral, then: more dogs in offices and fewer in police stations.

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Beware of Brand-Bashing Badvocates

Friday, July 9th, 2010

images8I love it when PR folks coin a catchy phrase that succinctly captures a cultural phenomenon. “Badvocates,” attributed to Elizabeth Rizzo at Weber Shandwick, are people who stand on a virtual soapbox to criticize or detract from companies, brands or products. Simply put, they’re brand bashers. And left unchecked, they can unravel your company’s reputation — and bottom line — quicker than a jaguar in a yarn shop.

Thanks to the pervasiveness of the Internet and smart phones, consumers can voice their good and bad opinions about your company with just the touch of a button. And badvocates are passionate naysayers. They like to voice their criticisms early and often to whoever will listen. According to Weber Shandwick, badvocates represent 20 percent of adults online worldwide. And each badvocate reaches an average of 14 people. Yikes.

When people are unhappy, they vent their anger quickly — and most often, they vent online. Badvocates’ brand-bashing can get circulated around the globe within minutes. If your company is not actively listening to what’s being said online, you may be caught off guard by the media, customers and competitors who won’t hesitate to escalate the brand-bashing. Monitoring the online conversation can be educational as well. Badvocates often have legitimate gripes that if addressed, can help you strengthen your product line and maybe even turn that naysayer into a brand advocate.

The bad news about badvocates is that they typically control the conversation online and in mainstream media. Why? Because they are more proactive, passionate and prolific than their corporate targets. To mitigate badvocates’ impact, corporate America needs to step up communication efforts and prepare for disaster rather than wait for it to strike. Paul Barsch wrote a great blog for Marketing Profs in which he bemoans that too many businesses shelve or discard “’soft stuff’ such as brand management, press relations, crisis communications and the like . . . in favor of “just-in-time” strategies.”

The problem with the just-in-time approach is that it’s just too late. Restoring a reputation is significantly more difficult, expensive and time-consuming than protecting one. To make sure your business is well protected from the badvocates, consider launching a reputation “wellness” campaign. When it comes to reputation management, an ounce of prevention is worth at least a pound of cure.

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Toxic Talk is on the Rise

Wednesday, June 30th, 2010

images7A blog posted today by Crisisblogger Gerald Baron attributed “Toxic Talk” as one of many reasons public opinion about BP and its handling of the oil spill response has been so . . . toxic.

Toxic Talk, as defined by Baron, is the lack of civility and decency in public discourse. “It’s a sad part of our culture,” he says, “but it contributes to an overall attitude of animosity, venom and cultural dis-ease.” Today, when bad and tragic events occur, the public - and by extension, the media - gets incensed and needs someone to blame, shame and crucify.

Weber Shandwick, one of the leading global PR firms with offices in 76 countries, just published a nationwide study entitled “Civility in America.” Of the more than 1,000 adults surveyed, 94% said they consider the general tone and level of civility in the country today to be a problem; 65% said it was a “major” problem. Here are some additional findings:

  • 72% attributed the worsening of civility in recent years to the financial crisis and recession.
  • The top 5 uncivil elements in American society today are
  1. Government/politics (72%)
  2. Traffic on roads/highways (69%)
  3. American public (61%)
  4. Talk Radio (59%)
  5. High schools (59%)

Who’s responsible for putting a stop to all this nastiness? Survey says:

  • American public (87%)
  • Political leaders (83%)
  • News media (81%)
  • Business/companies (79%)
  • Places of worship (76%)

So what impact does incivility have on Americans?

Unfortunately, it is causing people to tune out some of our most important sources of information, like government and the media. To address the issue, Weber Shandwick offers the following five solutions to employ both online and offline.

  • CEOs should set an example
  • Tame your “badvocates” by monitoring and mitigating
  • Be civil in your social media discourse; create and adhere to codes of conduct
  • Media needs to curb incivility in discourse and reporting
  • Use advertising to influence; punish uncivil ads with fines and withhold ad buys from uncivil programs and websites

According to the Weber Shandwick study, it appears that politicians, business leaders and the media all have a very important role to play in helping our country learn how to put the civil back in civilization. I couldn’t agree more. When, how and if this happens remains to be seen, but I doubt it will occur while the oil is still flowing into the Gulf.

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Micah wins Top Dog honors in Talk’s Top Dog Contest

Friday, June 25th, 2010

micahtopdogMicah, a six year-old Shih-tzu owned by Kenny and Elizabeth Barnes of Wilmington, took “Top Dog” honors at Talk, Inc.’s first annual Top Dog Contest in celebration of today’s Take Your Dog to Work Day. The online contest was launched on Friday, June 18 with 16 entries ranging from couch potatoes to service dogs and secured more than 2,100 votes until the polls were closed on Monday, June 21 at 6:00 p.m.

The “Top Dog” contest was launched to celebrate dogs like Talk’s own Top Dog, Camden, who work tirelessly either at home or at the office to keep their loved ones happy and stress free each day. Winning dog Micah works at Kenny Barnes Studios and performs a wide variety of important jobs, such as enthusiastically greeting customers and making clients feel loved and welcomed.

“Micah comes to work every day with a great attitude,” said Kenny Barnes, Micah’s owner.  “Along with the fun and friendly side of Micah, there is the serious, business side as well. It may look like he is asleep, but he’s not!  Micah assures us that he thinks better with his eyes closed.”

Entrants in the online contest were asked to submit a photo of their dog and a brief explanation of why their pooch deserved Top Dog honors. The Barnes entered a custom portrait of Micah created by his “daddy,” portrait artist Kenny Barnes. The entries were posted online at Talk’s blog, which included a survey that allowed visitors to vote for their favorite Top Dog. The contest was launched and promoted via the Talk blog, Facebook, Twitter and e-mail marketing.

On Friday, June 25, Micah and his owners were presented with a basket of goodies for both dog and human. Prizes included goods and services donated by Zeetlegoo’s Pet & People Store, Port City Java, Coastal K9 Bakery, and Pedigree.

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Are You Prepared When Media Calls?

Monday, May 17th, 2010

images6Few things strike more fear into the heart of executives than an unexpected call from the media. Handled correctly, interviews can lead to free publicity that raises awareness of your firm and burnishes your reputation. But if you take that call without proper media training and preparation, you can quickly find yourself in a PR quagmire that could damage both your reputation and bottom line.

All business leaders and corporate spokespeople should receive media training. It will ensure that you are adequately prepared to best represent their company. Talk offers half-day and full-day training for both individuals and groups.

Here are some media training tips to get you started.

  1. Do your homework. Preparation is the key to a successful interview. Know what the reporter writes, for whom, and his opinions.
  2. Communicate messages. Interviews are not about answering questions. They are about communicating key messages.
  3. Speak in sound-bites. The news release will provide the reporter with details. Your role is to provide good quotes – pithy, knowing, incisive, bullish and enthusiastic.
  4. Tell Stories. Use stories, analogies and examples to flesh out your key messages. People forget facts. They remember stories.
  5. Keep it simple – don’t get tangled up in too much data and details. Complex topics need to be simplified.
  6. Answer questions briefly and directly. Be brief, concise, and to the point. Do not ramble.
  7. There is no such thing as off the record. If you don’t want something to appear in print, don’t say it. Most journalists will honor an off-the-record statement, but some may not. Don’t take the risk.
  8. When you’re finished, stop. Reporters often use silence to prompt you to say more than you intend. The most damaging statements are often made by interviewees embarrassed by the silence. Don’t fall for the bait.
  9. Tell the truth. You are not obligated to answer a reporter’s questions. But you are obligated to be truthful when you do respond.
  10. Ask for support. Use the interview to ask people to support your cause or buy your product. And let them know how they can learn more.


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Your Reputation is on the Line

Tuesday, March 23rd, 2010

shirtsThe reputation of corporate America is under siege. A cynical public, 24/7 news cycle, bloggers, activists and stricter standards of corporate governance have created a business landscape rife with reputation-shattering landmines. One wrong step and you could face revenue loss, lawsuits, disruption of operations or worse.

To maneuver this landscape with reputation intact, take a proactive approach to communications and community relations. Monitor emerging issues, industry trends and competitive activity. Mitigate threats before they turn into crisis. Learn how to work with the media, not against them. Publicize your good works. Get engaged in the community.

A good reputation provides:

  • competitive advantage
  • increased sales
  • strategic partnerships
  • ability to attract best talent
  • benefit of the doubt if crisis strikes
  • potential to raise capital and share price
  • option to charge premium prices
  • better relationships with regulators

It’s no longer a question of “if” you’re going to suffer reputation damage and its consequences, but “when.” Everyone is susceptible, no matter your size or industry. Building and safeguarding a reputation is easier, quicker and cheaper than repairing one. Your corporate reputation is your greatest asset. Protect it. Grow your business and increase profits through comprehensive reputation management.

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Pedigree Hits Another Home Run with Dog Joy in Slow Motion

Thursday, March 4th, 2010

Talk is defined by its love of all things dog. And Pedigree ranks high on our love list. Pedigree continues to capture our imagination and admiration for its compelling ad campaigns and pet adoption drive. I spent a couple of hours on Pedigree’s site on Sunday night reviewing the profiles of puppies all across the nation looking for a good home. It’s an incredible service that is placing dogs in loving homes every day.

Below is a beautifully produced spot flying around YouTube that features a series of dogs in slow motion relishing a piece of Pedigree kibble. It’s a gorgeous piece of videography. Pedigree truly gets dog lovers and the joy we all derive from our furry friends. Four paws up for Pedigree’s love of dogs and dog lovers. Bravo.

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AARP demonstrates how a contest can generate visibility

Wednesday, March 3rd, 2010

I received the attached video via email from a friend.

AARP hosted a U@50 video contest on YouTube in August 2007 and I just got this email today. Gives you insight on the longevity of ideas and video on the web.

The contest gave people between the ages of 18 and 30 the chance to submit short videos on the subject of what they expect their lives to be like at age 50. The goal of the U@50 Challenge was to encourage intergenerational dialogue enabling young people to speak their minds and give AARP insight into their views. More than 50 videos were submitted from across the country and from these; the five top videos were selected by a panel of judges. This was the second place winner. Fabulous.

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YouTube Videos Now Part of Tufts College Admissions

Tuesday, February 23rd, 2010

images5Remember when Legally Blonde’s Elle Woods submitted a sexy poolside video as part of her admissions package for Harvard Law? Well, it seems the trend is catching on. Tufts University is now accepting YouTube videos as part of the admissions process. This certainly bodes well for the extroverted, creative types out there who have a laptop handy with a built-in camera. This is just another example of how technology and social media is changing the way in which we communicate and market — with each other and college application boards.

Making videos has never been easier. The Talk team made two Super Bowl Talkies videos recently to promote our annual promotion to judge Super Bowl ads. It took nothing more than a referee outfit, some creative copywriting, a camera-loving Creative Director (that’s me) and my laptop. Voila, in less than 30 minutes, we had two videos to promote our annual Super Bowl event. Cost? A few dog biscuits for my co-star Camden (woof).

If there are any parents of graduating seniors out there who need some help creating a compelling video application, give us a call. Talk is for hire.

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What We Can Learn from Toyota

Wednesday, February 10th, 2010

images4You know your reputation has taken a big hit when a Google search for “Toyota jokes” returns a host of really funny one-liners. “Toyota - This One You Ought to Tow Away” and “Toyota — putting liability in reliability.”  Poor Toyota? No empathy from me. With its resources, I’m sure Toyota has the world’s most talented crisis management practitioners at its beck and call. But they couldn’t have done a worse job at handling the sticky accelerator recall issue.

What happened? I don’t know, but they made several big mistakes.

  • Toyota failed to act decisively to address mounting safety problems.
  • Toyota didn’t take responsibility for the problems; it minimized customers’ concerns by pointing fingers at suppliers (and even drivers.)
  • Leadership took too long to apologize for its role in the debacle
  • Toyota didn’t outline an action plan on how to fix the problem

    When a crisis hits, customers need information. They want to know what is going on, who is taking responsibility and how to fix it. But time and time again, corporations big and small spend lots of time and resources trying to minimize the problem rather than embracing it and dealing with it.

    Toyota will recover from this. But it won’t be soon and it will be costly. Their reputation has taken a tremendous hit. And customers’ trust in the brand is as rickety as a Prius’ brake pad.

    What Toyota needs to do now is get accurate information out to its customers quickly and often, and to articulate its 150% commitment to addressing these safety issues. Forget the corporate image ads. Give me information. Tell me when and where I can get my husband’s Camry fixed. And make it easy for me. And apologize for the inconvenience. Then apologize again. I’ll forgive you one day. Maybe.

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