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Debbie Elliott

AARP demonstrates how a contest can generate visibility

March 3rd, 2010 by Debbie Elliott

I received the attached video via email from a friend.

AARP hosted a U@50 video contest on YouTube in August 2007 and I just got this email today. Gives you insight on the longevity of ideas and video on the web.

The contest gave people between the ages of 18 and 30 the chance to submit short videos on the subject of what they expect their lives to be like at age 50. The goal of the U@50 Challenge was to encourage intergenerational dialogue enabling young people to speak their minds and give AARP insight into their views. More than 50 videos were submitted from across the country and from these; the five top videos were selected by a panel of judges. This was the second place winner. Fabulous.

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  • Awesome blog. I enjoyed reading your articles. This is truly a great read for me. 

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