The last day to vote for Dorito’s Crash the Super Bowl contest was January 31, 2010, and now we must patiently wait for the big reveal. The six finalists were selected from over 4,000 entries and online consumer voting determines the win. Among the finalists is an unusual contender—a church from LA. Their video, titled “Casket,” is not only one of the six finalists, but is also ranked one of the top three most popular ads on the web site. The ad features a funeral for a man whose dying wish was a casket filled with his beloved Doritos.
Also among the finalists are two triangle men, Nick Dimondi of Cary and Joshua Svoboda of Raleigh. Dimondi and Svoboda, along with their team including one of the videographer’s grandfathers, created two of the finalist commercials. The first commercial, “Kids These Days,” features an older man attempting to buy Doritos out of a vending machine. While the old man is gathering his change together, a young man (Svoboda) cuts in line and purchases the last bag of Doritos. Out of nowhere, the old man tasers the “kid” and grabs the Doritos. The second commercial, titled “Underdog,” features Brian Oliver, a Raleigh part-time actor and freelance video editor. The man taunts the dog with Doritos, and the dog outsmarts the man. Dimondi won first place in 2007 for the best homemade Doritos commercial. This year the group stands to win $3.6 million.