As many of you know, and try and forget…Valentines Day was on Sunday and that meant love was in the air! Last week at Talk I had the opportunity to impersonate cupid and deliver some Valentine’s Day packages to local media from The Forum Shops. The festive red boxes included beautiful heart shaped cookies packaged with a plastic heart case containing information about The Forum Shops’ Valentine’s Day event, along with their press release. Everyone I delivered the box to complimented the presentation and idea.
Talk’s idea to promote The Forum Shops was unique and eye catching. It was evident that a great amount of time and thought went into this campaign. The small packages sent to the media were just a little taste of what extravagant event they had planned for The Forum Shops. The event, “Find Your Hearts Desire” involved 250+ heart boxes that are hidden throughout The Forum. The boxes contain coupons and discounts at participating shops! The promotion ran from Thursday, February 11 to Valentine’s Day.
As an intern working with this campaign, I furthered my knowledge on the purpose of creative packaging and the value of good ideas. I realized every little detail makes an impression. This campaign was not only visually appealing, it was a workable promotion that got local area consumers interested in Valentine’s Day at The Forum. I think it’s safe to say there were some very happy Wilmington women this Valentine’s Day!
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Tags: Intern Diaries, The Forum, Valentine's Day
