We are all familiar with Betty White as Rose; the lovable, dim-witted, Golden Girl from St. Olaf Minnesota. Betty along with Abe Vigoda will be starring in Snickers’ Super Bowl spot featuring the tagline: “You’re not you when you’re hungry.” Both stars are over 80 years old and from what we can see from the trailer, Betty White is in top physical condition. This commercial holds some real potential to be very funny and hopefully will not result in a disastrous outcome like their 2007 Super Bowl spot (the last time they aired a Super Bowl commercial).
Three years ago Snickers commercial featured two male mechanics that accidentally kiss then react with disgust. The gay community was outraged by the commercial and it was taken from the air just 24 hours after it had aired.
Vice President of Integrated marketing, Carole Walker, promises that there will be, “No kissing at all,” and “It has nothing that the gay community would find offensive.”
It seems that Snickers has gone over everything with a fine tooth comb and put forth a commercial that everyone should enjoy.