With Pepsi bowing out of the Super Bowl, the field is wide open for Coke and Dr. Pepper to make a big impression. Let’s hope Coke’s Super Bowl spot displays the same type of creativity seen in its new viral video sweeping YouTube. The video showcases a vending machine dispensing “happiness” to unsuspecting students at the Queens campus of St. John’s University. Dubbed Coca-Cola Happiness Machine, the video has already garnered more than 625,000 views on YouTube. The Happiness Machine video dovetails nicely with Coke’s “Open Happiness” advertising campaign. I wonder what kind of Happiness we’ll see during the Super Bowl?
