At Talk, Super Bowl Sunday is all about what happens between plays. And according to a recent study by Neilsen, 51% of Super Bowl watchers are there for the commercials, too. And it’s no wonder why. Super Bowl spots are some of the most creative, inspired, and extravagant of the year. And that doesn’t even take into account the $2.8 million advertisers are plunking down for their :30 of limelight.
The study also showed that the earlier the commercial airs during the game, the better it is received and remembered. Though we’ll be on the edge of our seats the entire game for the Talkies, eagerly anticipating the next commercial, some fans get “commercial fatigue” by the end of the game. Here’s hoping the creativity holds out to the end!
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Tags: Neilsen, Super Bowl Ads, Talkies
