The gang at Talk is finalizing the game plan for Super Bowl XLIV — less than a month away on Sunday, February 7. We’re hosting our 3rd annual Talkies awards to honor the top 10 ads of the 62 spots that typically air throughout the Super Bowl. Our newly revamped Super Bowl Talkies website launches early next week at www.SuperBowlTalkies.com, and will feature live feeds to our Twitter and Facebook pages, opinion polls and videos of the 2008 and 2009 Talkie award winners, as well as classic Super Bowl ads.
Sales of Super Bowl XLIV spots have been brisk this year, particularly compared to 2009. This time last year, NBC still has quite a bit of inventory, but CBS is reportedly close to being sold out.
What a difference a year makes. Last year we were reeling from the recession and advertisers were cautious. And although economists tell us we’re now emerging from the downturn, several Super Bowl mainstays are sitting on the sidelines. General Motors, Fedex and Pepsi will not return this year. Several newcomers are eager to take their place, including Volkswagen, the Census Bureau and Pop-Secret Popcorn.
Another change this year is the price of the ads. Last year’s asking price was $3 million per 30-second spot. This year’s ads are selling for $2.5 to $2.8 million. It’s a buyer’s market!
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Tags: Talkies
