If you think something smells funny at CareerBuilder don’t be alarmed. It’s just one of the three winning spots created in this year’s HireMyTVAd.com online contest that encouraged wannabe creatives to conjure up TV commercials for CareerBuilder’s 2010 Super Bowl commercial.
Close to 1,000 entries were submitted, and while the original concept was to award one winning “creative director” with a $100,000 paycheck, in the end, three ideas were selected and each received $100,000. The winners include a 27-year-old surfer from San Clemente, CA, a 34-year-old freelance producer in Minneapolis, MN, and a 52-year-old analyst from Cliffwood, N.J. The winners attended the reshooting of their concepts in California with CareerBuilder’s in-house advertising team.
Whichever ad receives the most votes online will air during the Super Bowl. To vote, go to CareerBuilder.com/tv. Let me know what you think of the “Too Hot for TV” spot. Be forewarned. You may have to hold your nose.