If you don’t think you have a vested interest in Super Bowl advertising, think again. That bail out money that went to the auto manufacturers (your tax dollars) has also bought Chrysler a :60 spot on TV’s highest rated and most expensive venue to promote its new Dodge Charger to 100 million viewers on Super Bowl Sunday. Fair or foul? Well, I’m the first to agree that cars don’t just sell themselves. Smart marketing is required. But surely Chrysler’s PR folks would understand that spending upwards of $5 million on a TV ad wasn’t the best use of funds right now. What do you think?
Here’s a link to an in-depth story in Ad Age.
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Tags: Super Bowl, Super Bowl Ads
