Pink Chicks on Parade at The Forum Shops! « Talk, Inc

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Pink Chicks on Parade at The Forum Shops!

October 5th, 2009 by Debbie Elliott

pinkribbon A host of 5’ tall Pink Chicks and a number of local celebrities, including Mayor Bill Saffo and WECT-TV Anchor Frances Weller, will strut their stuff in front of The Forum Shops on Tuesday, October 6 to kick off the first annual Pink Chick Parade to raise funds and awareness for the Pink Ribbon Project. The Pink Chicks are 5’ tall pink cutouts that will parade in front of The Forum Shops in Military Cutoff Road throughout October, which is National Breast Cancer Awareness Month. The Pink Chicks can be purchased at any of The Forum Shops for $125 each — the cost of a mammogram administered by Pink Ribbon Project. Participants are encouraged to “Buy a Chick, Save a Life” to help Pink Ribbon administer more mammograms to uninsured women. The chicks can also be signed and customized in honor of or as a memorial to a loved one.

In addition to launching the Pink Chick Parade, David Swain and The Forum Shops are donating $10,000 to the Pink Ribbon Project. Since its inception in 1998, the Pink Ribbon Project, an initiative of the New Hanover Regional Medical Center Foundation, has raised more than $1 million to provide “Comfort Bags” to area women undergoing treatment and to administer mammograms to uninsured women through New Hanover Regional Medical Center’s Coastal Care Van.

This entry was posted on Monday, October 5th, 2009 at 5:15 pm and is filed under Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Susan Early

I am by no means a 'prude', but I find the name of this campaign disrespecful to all women...not just those who have or who have had breast cancer. I drove by the Forum Shops day after day wondering if the "chicks" really referred to the cutouts of women in pink. "Buy a chick, save a life" ???? It sounds like prostitution with a good cause. I am a breast cancer survivor, but more importantly, I am a 'lady'. I do not really like being called a "chick" , especially when the term is being used in such a casual way...as if it's just another common name, used by the general public, for a woman. Wouldn't "Pink Ladies" have sufficed?

TalkDebbie

Hi Susan. Many thanks for your comment. Our intent was certainly not to offend, but to call attention to a very serious disease and to raise money for the Pink Ribbon Project. The "buy a chick, save a life" slogan is to emphasize that for $125, the cost of the Pink Chick, you can pay for a mammogram for an uninsured or underinsured woman served by the Pink Ribbon Project. We hope to make this a successful annual fundraiser and welcome all ideas on how to make it better each year.
All the best,
Debbie