This week, BusinessWeek published a list of 50 Twittering CEOs, featuring who they like to follow and how it helps them run their business. The result is some very sound advice for people on all rungs of the corporate ladder, which made me think of these ten specific ways you can Twitter like a CEO.
1. Follow Back: Founder of Alltop.com @guykawasaki says he follows everyone back as a courtesey so that they can direct message him if need be. While he admittedly doesn’t have time to read the stream for his 100,000-some followers, he should be applauded for opening up and being accessible to his followers.
2. Create relationships with your customers: Build Direct President & CEO @jeffbooth engages with his Twitter followers and tries to be useful, rather than trying to sell them. This giving attitude has helped him to create relationships with customers who he couldn’t ordinarily.
3. Reward your customers: Mike Ferrari, Co-founder of @SmartyPig, a social media online savings site, uses Twitter to run monthly contests to reward customers for reaching their savings goals.
4. Publicity: @CommunispaceCEO Diane Hessan gets the word out about her company through Twitter. She says announcing her company’s new blog to her followers resulted in 1,000 visits that day.
5. Put a face on your company: JibberJobber.com CEO @JasonAlba tweets to put a face to his online company, which offers career resources. He freely uses his personaly to extend a personality to his company.
6. Employee relations: Twitter helps @tombed, CEO of AKQA, the global digital marketing and tech firm, talk to his more than 750 employees spread out over six offices across the world.
7. Listen to customers: @lebrun CEO of social media monitoring company Radian6 uses Twitter to listen to his customers, naturally. He practices “listening to the point of need,” in which he focuses on answering questions, delivering a solution and adding value to his followers.
8. Establish corporate culture: One of the first CEOs to embrace Twitter, Tony Hsieh of @zappos, started using Twitter to build the company culture among employees. Little did he know his customers would also catch on - to the tune of more than half a million followers.
9. Connecting: President of PerkettPR, @missusP uses Twitter to connect her company and its clients with opportunities - particularly media opporunities (like the BusinessWeek article as it turns out)!
10. Staying on the Cutting Edge: Like many companies, CEO of Socialtext @eugenelee uses Twitter to find, translate and rebroadcast interesting news and trends in his industry that helps his company stay current and position him as an authority.
Photo by: sub.site
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Tags: Internet Marketing Wilmington NC, Social media, Social Media in Wilmington N.C., twitter
