Debbie loves Twilert – It’s a Twitter application that allows me to track mentions in the twittersphere. For instance, I’ve been tracking mentions of Port City Java. Every day I get an email of tweets that mention Port City Java. You’d be amazed at how often people tweet about their coffee. It’s a great way to track what people are saying about your brand.
Holly loves Carolina basketball – I know this isn’t marketing/PR/advertising/social media related, but we just won a NATIONAL CHAMPIONSHIP and I honestly can’t think of anything else more exciting to write about this week! I watched my alma-mater stomp Michigan State then proceeded to get a little teary-eyed as I ran to Franklin St. to celebrate with about 35,000 of my closest friends and Tar Heel fans. All I have left say is GO HEELS!
Kelly loves Advertising Age’s “Top 10 Reasons Your Company Probably Shouldn’t Tweet” – Despite the fact that celebrities, CEOs, and marketing mavens are twittering away doesn’t mean it’s the best marketing tool for everyone. According Ad Age, the top reasons a company should not tweet include using Twitter as a social-media strategy instead of a tactic, having to get approval from legal for every single tweet, and thinking it’s alright to use a “ghost tweeter” for the president of your company. Let’s face it, social media is a multi-faceted marketing tool that can very easily become overwhelming for those companies who don’t take the time to monitor what is being said about their brand before joining the Twitter conversation. Simply starting a Twitter account for the sake of being like everyone else is not a smart move. Check and see if you fit under their top ten reasons not to tweet.
Kirsty loves HootSuite.com – Not only does it help me schedule my tweets when I’m very busy (I think I’ve perfected my method), but I can tell which tweets people like the most from its statistics function. In March, links in my @kpiper tweets had 1,800 clicks and I learned that tweets about Jerry Seinfeld, bad PR pitches, Sacha Baron Cohen and LinkedIn are big winners!
Susan loves AT&T Wireless’ commercials – Being in marketing, I pay attention to commercials. Not just the product, but the quality, the script, the music, the actors. All of these components can make or break a spot. And I have to say that AT&T has done a great job lately of getting my attention in a good way. I can’t help but watch, and sing along to, “Sweet Pea” and “Backpackers” every time they come on.
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Tags: Advertising, Social media, Social Media in Wilmington N.C., Things We Love
