One of the best ways to doom your company blog to fail is to fill your posts with the wrong words. While it might be hard to resist using “flashy” words to grab your readers’ attention, according to CopyBlogger.com, there is a difference between choosing the perfect word and choosing an agonizingly long word just for the sake of sounding important. The following steps will help you write copy that not only takes your readers on a journey, but appeals to their emotions, as well.
Create an image in their mind.
Instead of telling your readers how great your product is or how your company’s customer service is unsurpassable, choose words that create a vibrant picture in your readers’ imagination and help them feel what you’re trying to say. For example, the word “cozy” creates a warmer feeling than “small”, and “colossal” better describes size than the word “big”.
Grab their interest.
Another way to improve the quality of your copy is to always keep your readers interested. Sharing a personal story and providing key facts to support your post are great ways to grab your readers’ attention and ensure they come back for more. You would be surprised to learn how many people want to read blogs that share personal stories they can relate to.
Keep the tone easy-to-read.
Bloggers think they need to use fancy wording to appeal to their readers, however, according to CopyBlogger.com, choosing the right word or phrase for your copy shouldn’t overshadow the very thing you’re trying to promote. If you get carried away with elaborate wording that is beyond your readers’ understanding, chances are they won’t be inclined to tune in for any future posts. Keep the tone easy to understand and be straightforward-you’ll still be able to communicate your message just as easily.
