If used properly, it certainly can! More than 5 million people across the globe currently use Twitter. With thousands signing up every day, it is one of the top tools you can employ to connect with consumers, build your brand, find new clients, generate story ideas, drive traffic to your website and get in front of high-profile people.
According to Jenny Cromie, editor of The Golden Pencil, “If you own a business of any size and still are not Twittering, you’re missing out on what amounts to a worldwide virtual chamber of commerce networking event that’s at your fingertips 24/7.”
Copyblogger.com recently posted an article, “How to Use Twitter to Grow Your Business” and asked Duct Tape Marketing founder John Jantsch to identify the three greatest advantages of using Twitter. According to Jantsch, “(1) I get great insight when I ask questions, (2) let’s face it, I get traffic and (3) people on Twitter spread my thoughts to new places.”
Need to generate story ideas?
Get your creative juices flowing by tuning into conversations your followers are having on Twitter. Be sure to check out any links to their blogs and online articles, as well.
Looking to build your brand?
Twitter allows you to post links to your website, blog, e-books and online resume. Every time you post an article on your blog, broadcast it on Twitter with a link to each post. This will help build followers and educate them on who you are and what your company does.
Want to increase traffic to your website?
Every time you twitter about one of your blog posts, you drive people to your website. You can also increase traffic to your site by announcing new products, services and events on Twitter, asking for feedback and tracking buzz on competitor’s Twitter pages.
These are just a few of the many benefits a Twitter account can provide for your business. What are you waiting for?
