Everywhere you look online these days, someone is asking you to join a conversation. Whether it’s on a blog, Twitter, Facebook or Digg, the internet has become one big social gathering. And it’s not just Generation Y-ers anymore.
A recent Neilsen study found that the largest number of Facebook newbies were between 39 and 45 years old. And from the looks of it, most of these are online for business as much as pleasure. As such, they play a crucial role in your online marketing campaign – they are a captive audience.
Smart marketers are taking advantage of this opportunity to reach their target audience through advertising programs built into some of the most used social sites. Here are a few that are worth checking out:
Google Adwords – These sponsored ad links use key words to match Googlers to companies and products. When a person does a search, ads that fit the criteria populate the right-hand side of the browser leading searchers to targeted sites. The pay-per-click initiative allows the business running the ad has a set budget per day (or per campaign) and then is charged when someone clicks on their ad.
Magpie – This Twitter-based ad service uses keywords to match your company’s product or service to potential customers. This pay-per-tweet campaign identifies Twitterers who are already talking about topics related to your company or product and spreads the word from follower to follower.
Facebook ads – This ultra-targeted option for social media allows Facebook advertisers to market by age, gender, location and more. And the really cool thing about them is that it highlights people who have used or supported a product or cause in ads on their friends’ pages. So instead of seeing a generic ad, you will see your friend’s picture and are therefore you will be much more likely to pay attention.
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Tags: Advertising, Marketing, Social media
