Now that the Super Bowl is officially over, it is time to assess the winners. I’m not talking about the Steelers or the Talkies winners, since so much has been said about them already. Instead, I’m talking about the participants in the Super Bowl who have gained records, buzz, press, money and even fame through their association with the big game.
1. NBC – With a record high price tag of $3 million for a :30 spot, NBC set a new Super Bowl advertising record with $206 million in sales. Clearly “recession” isn’t in their vocabulary.
2. NFL – Despite concerns that the Cardinals and Steelers wouldn’t be able to pull in a large audience, this year’s Super Bowl attracted an average of 98.7 million viewers, which sets the record for the largest TV audience ever to tune in to an NFL championship.
3. Twitter – This year the Super Bowl was just as much about the ads as it was the football game, and Twitter was the place to be for all the advertising buzz. Characters like the E-Trade baby and SoBe Lifewater lizard created usernames on the micro-blogging website to communicate with consumers and get feedback about their commercials. Between the tweets, hashtags and @ replies, Twitter users posted over 49,000 tweets relating to Super Bowl ads.
4. Joe and Dave Herbert – Never heard of these guys? Well neither had we until yesterday when USA Today announced that the brothers’ homemade Doritos ad scored the number one spot on their Ad Meter. This kind of win is exactly what Doritos wanted and to thank the Herberts, the company is rewarding them with $1 million.
5. Talk, Inc. – Ok, so we didn’t exactly break a record or anything, but the Super Bowl Talkies was a major hit for us. Web traffic to our blog increased substantially, hundreds of people checked out SuperBowlTalkies.com, dozens of people logged on to chat with us and the media coverage was incredible. All in all, Talk was definitely a Super Bowl winner!
Similar posts:
Tags: NBC, NFL, Super Bowl Ads, Talkies, twitter
