Hyundai implemented the “buy back your car if you loose your job” campaign stunt in the latter months of 2008. Thanks to this campaign, Hyundai seems to be standing alone in the automotive industry with positive sales numbers. Recently, JetBlue jumped on the bandwagon and began offering refunds on flights if a customer looses their job.
Another marketing stunt that just came to light is the cranial billboard. AirNewZealand convinced 30 people to shave their heads and display a temporary tattoo featuring the brand for two weeks in November. In an attempt to conduct this outrageous marketing stunt, Air New Zealand offered participants $777 or a round trip ticket to New Zealand.
We can only wonder, what will companies do next to catch our attention?
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Tags: Marketing in a Recession
