Advertising is an art of its own. The television is a canvas and when some people stare at a commercial they see creative brilliance, while others see nothing special. Even though we all watch commercials throughout the year, the Super Bowl is the one occasion when our expectations are high. On this day, viewers want to see Van Gogh and Picasso, not little Timmy’s stick figures. This year the commercials were, arguably, far from creative genius. In fact, some have gone so far as to say “not one commercial during this year’s Super Bowl was great.” The same man that spoke these brave words, Bart Cleveland of AdAge, has a theory behind the lack of creativity and it all lies in the numbers. Cleveland claims that the standard :30, :60 and :90 spots are too constricting for true ingenuity to shine. With commercial timing scheduled down to the second, there is no room for an artist to move in order to create a masterpiece. It’s an interesting theory, so we’re curious – what do you think?
