Now that the Super Bowl is over, some of us are proud that the Steelers’ won, others are still pouting because the Cardinal’s lost and many are wondering what happened to good advertising? This lingering question was exactly what was on my mind at the end of the 4th quarter on Sunday. Because Talk hosted an event dedicated entirely to Super Bowl advertising, I had spent countless hours researching participating companies, searching for leaked commercials and finding the latest buzz on everything related to Super Bowl ads. The pre-Super Bowl attitude was positive, so I was looking forward to creative executions, side-splitting humor and, of course, famous faces.
As the first quarter passed and then halftime, I realized that my hope for true advertising entertainment was dwindling. Sure, the Clydesdales were cute, and the Bridgestone Potato Head couple made me giggle, but there wasn’t a single ad that made me excited or kept me laughing beyond the :30 spot. I’m not sure if advertisers were trying to play it safe or the usual creative brilliance was lacking, but I can only hope things get better for next year!
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Tags: Super Bowl Ads, Talkies
