Large and small companies across the globe are using Corporate Social Responsibility programs to support causes they believe in and boost their company image to boot. CSR initiatives run the gamut from supporting education programs in Africa to saving honeybees to promoting conservation of the rain forests. And the opportunity for your company to carve out its own niche in the CSR world is wide open.
There are many factors to consider before you choose which cause to support. You may want to select a cause that dovetails with your company’s mission, or pick one that your employees are passionate about, or you could let the needs of your community determine how you give back. But no matter how you come to your final choice, just make sure it’s one you support wholeheartedly to ensure the initiative has the appropriate momentum to gain further support.
In this social media-obsessed age, it’s easier than ever to raise awareness and recruit supporters for your specific cause.
The Causes application on Facebook takes the idea of social networking and applies it to fundraising and community involvement. It empowers socially-minded individuals and companies to actively seek support for initiatives they care about In under half an hour, you can set up your cause, page name a beneficiary to receive funds raised through the application, upload photos, recruit supporters and start online conversations among them.
Want to see some great causes in action? Check out the ones various Talkers support, including Talk’s CSR initiative Project Pet Project, and local non-profits Carolina Canines For Service, Cape Fear Habitat for Humanity and Community Financial Education Foundation.
